What is the difference between Q A marketing and word of mouth marketing

Similarities. 1. Use people's enthusiasm to actively disseminate, rich and interesting content.

2. Use people's actual interpersonal networks to disseminate, with humorous content and interesting expression.

3. The communication methods are simple and diverse, which is convenient for communication and conducive to online and offline transfer.

4. The communication process is actually a communication process for a long time, and the communicator usually simply packages the content.

5. Take the Internet as the main channel.

Differences. 1. Different ways of publicity.

Viral marketing is event publicity, and word-of-mouth marketing is daily publicity.

2. The focus of publicity is different.

Viral marketing focuses on the creation of creativity, relying on socialization to achieve self-propagation and secondary dissemination. Word-of-mouth marketing is based on netizens and opinion leaders in socialization to convey the image of products and brands, similar to interpersonal communication.

3. The propagation effect is different.

Viral marketing satisfies popularity, and achieving widespread recognition through a high explosion rate does not mean recognition; Word-of-mouth marketing satisfies reputation, and achieves trust and recognition through recommendations.

Q&A** is often a subordinate product under the search engine, for example, there is know, Sogou has a search and ask, if I use a search engine, then know will appear in front. Based on this principle, we should choose popular Q&A platforms with a high number of users, such as Know, Search Ask, Sina Aiwen, Tianya Q&A, Sina Aiwen, etc. There is another benefit to using these Q&As, and other platforms may also spread and replicate the questions in a way that can expand the reach of the public.

The main role of Q&A promotion is to shape the reputation of the enterprise or brand and the product, so that users can be more informed about the enterprise or brand, but for many companies in this regard, they only know how good the product or service is, in fact, this method has long been eliminated, because everyone knows that the company sent it itself, and only when it speaks from the perspective of a third party to explain, then it is attractive.

Brand marketing. At a high level, it is to show the image, popularity, and good reputation of the enterprise to consumers or customers, so as to form a brand image of the company's products or services in the minds of customers and consumers, which is brand marketing.

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FGHI actually plays Q&A marketing, there is a method, if you don't understand the method, don't understand the technology, it's a waste of time, so, it's best to learn it systematically, (the tool is in the chase, you need to drop, take it yourself) jklm

If the person who delivers the message is not sincere, word-of-mouth marketing is ineffective and loses the meaning of word-of-mouth communication. Any company that wants to promote its brand through word-of-mouth communication must find ways to carefully polish its products and promote sound and efficient service values in order to achieve the best results of word-of-mouth marketing.

When a consumer first comes into contact with a new product, the first thing he asks himself is, 'Is this product worth telling me about?' Valuable is their passport to gain a firm foothold in the market, so what they "reput" must be something valuable that they can trust. ”

When a product information or user experience is easy to talk about, and the product can naturally enter people's after-dinner conversations, we believe that the product is very valuable, so it is easy to form a word of mouth.

The spread of the product is valuable, for the enterprise needs to have a reasonable orientation, so that the market early adopters have a focus of attention and a correct understanding of the product, in order to fully express the value of the company's products.

Word-of-mouth marketing refers to the hotel's efforts to enable consumers to spread their product information and brand through communication between relatives and friends. This type of marketing has a high success rate and strong credibility.

The first choice for advertorial release" Laimedia.com.

As far as I know: they can not only be in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other tens of thousands of portals and places**, but also want to publish which **channel can be released after direct payment, and ** is made public on the official website. I summarized back a couple of advantages:

**All are transparent, the speed of the reply is fast, and the advertorial can still be ranked.

It was in this marketing process that what he did was very good. When others mention this marketing, it's very good.

Word-of-Mouth Marketing Definition:

Word-of-mouth marketing, also known as viral marketing, is the core content of the viral body that can "infect" the target audience - events, and the strength of the viral body directly affects the effect of marketing communication. Word of mouth originates from communication, and because it is widely used in marketing, there is word-of-mouth marketing. Traditional word-of-mouth marketing refers to the dissemination of product information or brand by enterprises through mutual communication between friends and relatives.

Basic characteristics of word-of-mouth marketing:

1. Product (or service), the essence of marketing is to provide a complete closed loop of product (or service), so product (or service) is a basic existence in any marketing model, including word-of-mouth marketing.

2. Communication factors can also become communication content, in the post-mobile Internet era of advertising flooding, content marketing is to impress the first batch of audiences, so that they can actively disseminate, and at the same time affect the second batch, the third batch and other more and more audiences, and constantly become a core point of communicators. Therefore, the propagation factor, or the content of the propagation, is crucial.

3. Communication channels, word-of-mouth marketing is a process of spontaneous communication by the niche, which forms a butterfly effect after reaching the magnitude, so in the early stage, the niche generally receives communication factors from a variety of fragmented and social channels such as Weibo, WeChat, and self-**, and after being affected, the content is shared to the social channel again, so as to achieve the purpose of continuously expanding the scope of the audience.

Word-of-mouth marketing has the characteristics of low communication cost, wide range of communication, and further improvement of brand awareness. Combining the basic definition with the basic characteristics and characteristics of word-of-mouth marketing, it is possible to analyze and judge typical marketing events, and at the same time, it is not difficult to understand why more and more companies want to carry out word-of-mouth marketing.

1.Experiential marketing.

One of the best ways to leverage word of mouth is to create experiences that get people talking.

2.Socializing**.

Everyone is on social **, and there are many ways to get them engaged on these channels to inspire word-of-mouth marketing.

4.User-generated content.

Encourage and use user-generated content (UGC).

The most important way of word-of-mouth marketing is to do a promotion on word-of-mouth, which generally involves brand, product, service, and cost performance. If you want to do Q&A, you need to make a detailed content according to these aspects, you can let your customers evaluate, or you can operate it in your own way.

1. Through the "endorsement" of authoritative ** and celebrities, lay the foundation for your enterprise, brand and products.

This move is very important for new brands and difficult new products to be launched, taking the marketing of the fashion industry as an example, major brands will spend a lot of money every year to make their products (clothes, bags) appear in the hands of celebrities, and even let celebrities send products to their own social networks (such as Sina Weibo), and hype them through fashion magazines and other platforms, so as to highlight the value or nobility of products.

Through encyclopedia, BBS manuscripts, Q&A, Weibo optimization and other means, consumers can search for your brand keywords on the Internet, and the comments that appear are all content that is beneficial to the brand. Especially at present, more and more consumers are accustomed to using Weibo to retrieve real information, so Weibo information optimization is also one of the important tasks of enterprises in word-of-mouth marketing.

3. Through advertorials (news), interpret the brand from the perspective of a third party and enhance its authority.

Taking digital products as an example, major digital brands will warm up new products in the form of first-class evaluation before the new products are launched. When consumers learn about relevant product information through authoritative digital**, it is relatively easy to believe the content written, so as to achieve the purpose of publicity.

4. Viral spread through the shape of "topic events".

The essence of the topic event is that the brand through planning or entrusting a brand planning company, according to the characteristics of the brand and product, artificially planning some content with social reporting value or entertainment, and spreading it through the ** platform, and finally forming the purpose of viral communication.

Word-of-mouth marketing is to investigate the market demand, provide products and services for consumers, and at the same time formulate a certain word-of-mouth promotion plan, so that consumers can automatically spread the company's products and services, so that people can understand the products through word-of-mouth, establish a brand, and finally achieve the purpose of selling products and providing services.

How to do word-of-mouth marketing?

Search engine optimization is still the focus of word-of-mouth optimization. and Sogou, 360 is the most used. For the word-of-mouth communication of the brand, it is relatively easy to optimize the word-of-mouth of the SEO. With many years of experience in promoting the world, the new brand can achieve a relatively perfect network reputation in one month.

Second, the mobile client: today's headlines a little information.

With the popularity of mobile Internet, people are accustomed to using mobile phones to read information. Today's headlines are chaotic news and a little bit of information utilization is relatively high. Take today's headlines as an example, word-of-mouth and good companionship are combined with active brand communication.

Weibo is very popular with users for its short and concise characteristics, and it is suitable for the public to complain without a long speech. Therefore, Weibo is an important platform for word-of-mouth communication. The word-of-mouth optimization principle of Weibo is similar, that is, it is best to combine the positive content of brand communication with Weibo to achieve and maintain a state of rich and healthy search information on Weibo.

WeChat users cover almost all the Internet people. WeChat search is an easy way for WeChat users to find the information they care about on WeChat, so it is also essential to lay out brand articles in WeChat search. In addition, WeChat Search also incorporates some of the content contained in the web page.

For word-of-mouth marketing, Zhihu is a very important platform, so Xiaobian takes it out separately, it exists in traditional search, but it is a word-of-mouth content aggregation platform in itself, and many high-viscosity users are looking for answers to various questions on Zhihu, because there are often classic answers to big coffee.

6. Maximize the effect of word-of-mouth construction and SEO integration.

In fact, there are two aspects to WOM optimization. First of all, through word-of-mouth optimization, potential users who follow the brand are more likely to convert into real customers. Secondly, use word-of-mouth publicity to optimize industry keywords and let more users pay attention to the brand. In fact, this level of work is also an extension of SEO work.

Word-of-mouth marketing can be perfectly integrated with SEO, and online word-of-mouth optimization is a natural result.

The reputation community reminds everyone that reputation is not only people's perception of a company, but also an issue that companies should pay attention to. Compared with the traditional word-of-mouth marketing and promotion methods, the online word-of-mouth marketing method is more convenient to operate, and the place where the effect is not ideal can be controlled in time, and the cost is lower.

Word-of-mouth marketing is a new marketing model with low investment and high return through the spontaneous communication of customers. Compared to regular advertising, word-of-mouth is a more enduring and powerful way to communicate with your brand. Especially for catering, hotels, guesthouses and some service industry enterprises is the most suitable and effective way of communication.

So what are the benefits of word-of-mouth marketing?

1. Low publicity costs.

Word-of-mouth marketing is undoubtedly the cheapest information dissemination tool in the world today, which basically only requires the intellectual support of enterprises and does not need other more advertising costs. Word-of-mouth is people's perception of a company, and it is also an issue that enterprises should pay attention to. Many enterprises have won a good or clever reputation among consumer groups with their high-quality services, which has driven the market share of enterprises.

At the same time, it also saves a lot of advertising and publicity costs for the long-term development of the enterprise. Once a company's products or services have a good reputation, people will inadvertently take the initiative to spread it. (Social Marketing).

2. High credibility.

Why? Because under normal circumstances, word-of-mouth communication occurs between friends, relatives, colleagues, classmates and other groups that are relatively close or close. Before the process of word-of-mouth communication, a special relationship and friendship has been established between them, which is more credible than pure advertising, **, PR, merchant recommendations, etc.

This feature is at the heart of word-of-mouth communication and is one of the best reasons why we run word-of-mouth campaigns. Moreover, because the subject of word-of-mouth communication is neutral and there is almost no interest relationship, it also increases the credibility. According to some survey reports:

When citizens have corresponding needs, they often first learn about the reputation of a related product or company through their relatives and friends. And the advice of friends and family plays a big role in the final decision. The same quality, the same **, people often choose a product or service with a good reputation.

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3. Targeted and accurate.

Word-of-mouth marketing is the same as precision marketing advocated by industry insiders. It's also highly targeted. People have their own social circles, life circles.

People often communicate around topics they like about each other in their daily lives, and they have a certain understanding of each other. For example, if a friend recommends you a restaurant or hotel, then in general, it will be what you are interested in, or even what you need.

4. It can improve the corporate image.

It's hard to imagine if a business with a bad reputation will get long-term development? Word-of-mouth is a symbol of a company's image, and word-of-mouth communication is people's opinion of a product or service. Having a good reputation often has a great impact on the long-term development of the hotel, as well as the sales and promotion of hotel products.

Moreover, to a certain extent, word-of-mouth can be grasped by enterprises.

Therefore, we can see that word-of-mouth marketing is not only a marketing method in economics, but also a deeper social psychology as the foundation. It is based on people's various social needs and psychology, so it is more natural and spontaneous than ordinary marketing methods, and it is more acceptable.