What are the online marketing promotion strategies? Please, thank you

1. Viral marketing.

When it comes to viral marketing, if people outside the industry listen to it, they will generally think that the so-called viral marketing is to carry out marketing by spreading the virus, but in fact, the so-called viral marketing refers to the spread and spread of information like a virus, and the use of rapid replication to reach thousands and millions of audiences. This is one of the most effective and common ways to market a business.

2. Online advertising.

China is a country with a large population and the largest number of Internet users in the world, and in today's fast-paced information economy, as the convenience brought by the Internet to enterprises is becoming more and more obvious, online advertising has obviously become one of the most popular forms of advertising. The main characteristics of online advertising are its easy operation, low cost, quick effect, and wide audience.

3. Information release.

The so-called information release is actually a process of self-promotion by an enterprise, no matter what content of information is released, the process is the marketing process. Consumers understand the relevant information of the enterprise through the network, so as to actively contact the relevant responsible personnel of the enterprise, which has changed the previous passive marketing mode of the enterprise, and the effect of this passive to active marketing method combined with advertising is obvious.

4. Mailing lists.

The convenience of the email is that the diversity of the email content and form can be very flexible, there is no restriction on the nature of advertising, and there is no need for too many technical things when publishing, and it is highly targeted, which belongs to the precision marketing piece.

1. Online discount**.

Discount, also known as discount and discount, is currently the most commonly used method on the Internet. Because the enthusiasm of netizens for online shopping is much lower than that of traditional shopping places such as shopping malls and supermarkets, the ** of online goods is generally lower than that of traditional sales to attract people to buy.

Due to the fact that the online sale of goods does not give a comprehensive and intuitive impression, and cannot be tried or touched, coupled with the complexity of delivery costs and payment methods, the enthusiasm for online shopping and ordering has declined. Larger discounts can motivate consumers to try online shopping and make purchase decisions. Most items sold online have varying degrees of discounts.

2. Online giveaways**.

The application of gifts on the Internet is not too much, in general, in the new product launch trial, product updates, against competing brands, open up new markets in the case of the use of gifts ** can achieve a better ** effect. The advantages of giveaways: they can enhance the popularity of the brand and the brand; Encourage people to visit often** for more offers; It can summarize and analyze the marketing effect and the response of the product itself according to the enthusiasm of consumers to request additional products.

3. Online ****.

It is one of the most widely used forms on the Internet, and it is the most willing way to use.

It is a person or several people who obtain a prize that exceeds the cost of participating in the activity as a means of goods or services, and online activities are mainly attached to surveys, product sales, expanding the user base, celebrations, promoting an activity, etc. Consumers or visitors are given the opportunity to fill out a survey, register, purchase a product, or participate in an online event.

4. Points**.

Points** is simpler and easier to use on the web than traditional marketing methods. Online credits are easy to implement through programming and databases, etc., and the results are highly credible and relatively easy to operate.

Points** generally set up a prize with a higher value, and the consumer increases the number of points to obtain the prize by making multiple purchases or participating in a certain event multiple times. Points** can increase the number of times an Internet user visits** and participates in an activity; It can increase the loyalty of Internet users to **; It is possible to increase the visibility of the event, etc.

According to CNNIC's 2007 China Search Engine Market Survey Report, more than half of Internet users have begun to rely on search engines.

Now we often see netizens on the Internet asking: How about xx network marketing? Good no good?

**There are many questions about network marketing companies and network marketing steps, network marketing classic cases, network marketing strategies, how to carry out network marketing, and so on. In fact, these problems seem to be different, but they are actually the same problem, which shows that netizens are more concerned about the following two issues:

1.Network marketing promotion is a good marketing method, but I don't know how to operate, and I am afraid of being deceived by others.

2.I want to learn network marketing and promotion, and I hope to find a better way to increase visibility and monetization through the Internet.

According to the explanation in the book "Decryption: Online Marketing Promotion Practices and Traffic Monetization Formula":Is there a "formula method" that takes actual combat as the fundamental purpose, does not need to understand too much network marketing technology, and can spend less or no cost to obtain traffic through the network so as to obtain traffic and traffic monetization?

In fact, these questions of netizens can be explained in one sentence.

In fact, network marketing promotion is based on different products with different marketing channels to achieve good promotion results, and it is not universal. A good product needs good content as the basis for writing, so the product can be classified + the marketing channel is classified + the attractive creation can get a good traffic effect.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

Internet marketing masters, what are the network marketing methods.

The difference between a man and a pig is that a pig is always a pig, and a man is sometimes not a man!

Network marketing is an integral part of the overall marketing strategy of the enterprise, is to achieve the overall business objectives of the enterprise, with the Internet as the basic way to carry out various business activities, so Hunan Yiren network said to be precise, network marketing includes information collection, information release and other promotion stages.

The best strategy is: analyze the group of accurate users, and we will go there to share value and attract customers!

No matter what product you sell, follow this process, that's it! Find the right fish pond and share content that will help customers and what benefits your product can bring to customers. Do a good job in these two days, will there be a shortage of people?

That's how I came over, and there is never a shortage of people when I am idle every day! Do you want to be like me?

1. Formulate a framework for the general direction:

1. Determine the purpose of your promotion and what purpose you want to achieve.

2. Position your own brand, what content do you want to push?

3. Know your budget and timing.

4. Clarify your target group and the target audience.

5. Formulate ways and means of promotion, and apply combination strategies.

6. Resource allocation, personnel allocation, resource preparation, and implementation.

7. Effect evaluation, update method, summary.

2. Methods and Strategies:

1) Strategic overall planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

There are many strategies, but the most important thing for small and medium-sized enterprises is low cost and effectiveness.

Brand promotion is actually not very difficult, you can do a planning and positioning in the early stage, and then go to study your peers and opponents, see what they are doing to promote, just follow the way of others to do it, we are also confused at first, and then let Jin Suitui do it, do a few years until now there is no promotion.

Brothers, if you want to do brand promotion, you must pay attention to the point, now many companies are engaged in writing garbage advertorials to publish, that completely affects the brand itself, I was fooled, everyone should pay attention, now we send advertorials are to let Jin Suitui do it, you can also refer to it.

I used the SkyCC Portfolio Marketing software and there was no problem. It's easy to use.

The main role of news promotion is to improve the authority, now whether it is a company or a brand is indispensable to improve visibility, my company in Jin Sui push that side, the current domestic popularity of the news ** has the people, NetEase, Xinhua, Sohu, etc., but this cost is also very high, it is recommended to choose in combination with the actual situation of their own company.

Brand promotion is an important part of the process of brand building and maintenance, which includes communication planning and execution, brand tracking and evaluation, etc. No matter how good the brand creativity is, it cannot become a strong brand without strong promotion and execution support. So let's look at the strategies for branding:

1.Positioning around the brand.

There should be no ambiguity or disconnect between branding execution and brand positioning.

2.Wave promotion strategy.

When communicating the brand, it is necessary to "wave after wave".

3.Width and depth are taken into account.

In the process of brand promotion, brand width is the foundation and the first vitality of the brand; The promotion of brand depth is fundamental and the second life of the brand.

4.Focus on customer needs.

The only reason why customers buy pension service products is that there is demand, and it is just needed, so it is necessary to dig deep into customer needs in promotion.

5.Customer focus strategy.

In fact, there are two costs that customers are most concerned about, one is the cost of consumption, and the other is the cost of risk.

6.Communication strategy.

7.Convenience Strategy.

8.Relationship marketing, referral strategies.

It mainly refers to word-of-mouth communication and referral through people who are familiar with our brand, and finally achieves the effect of improving brand awareness.

9.Network promotion strategy.

Search engine promotion is also known as "SEM marketing", especially SEO optimization promotion based on natural search results, because of its free form of marketing by small and medium-sized enterprises. In addition to SEO optimization, the main methods of search engine marketing include different forms of promotion such as PPC, Baiyi advertising and information flow advertising.

Marketing promotion is different from other network marketing promotion methods, marketing as the name suggests is based on the way of communication, so the form of communication is more vivid and specific than other promotion methods. In addition, with the development of the Internet in recent years, it has become more and more popular among users, and a large number of platforms have emerged, such as Tencent**, Youku**, iQiyi**, Tudou** and other platforms.

Type 3: Forum marketing and promotion.

Forum marketing promotion is an early Internet marketing technique, but with the emergence of major platforms in recent years, the forum has become less and less active. However, for network marketing, forum marketing has the advantages of large coverage and low cost, and it is also a way to promote. The more active forums in China mainly include Tieba, Tianya Forum, Xici Hutong and Iron Blood Forum.

Type 4: Instant messaging marketing.

Instant messaging marketing, also known as IM marketing, refers to a means of promoting products and brands through instant tools, such as QQ promotion, WeChat promotion and business bridge. Instant messaging marketing has the advantages of strong interactivity and large communication range, which is favored by network workers, and many people will communicate and communicate through some instant tools when operating network marketing.

Type 5: Self-marketing.

Self-marketing is also known as social marketing, generally speaking, it is to publish the content we want to promote or personal expertise through some big platforms on the Internet to attract the attention of fans, and then promote their own products and services.