What are the objective reasons that limit the development of craft beer in China?

The main reason is that the domestic consumption level is not high, craft beer is still a light luxury for the general public, and the status of traditional industrial beer is basically unshakable, although the momentum of craft beer is booming recently, but it can only occupy a small territory in the beer industry. I just hope that we will be rich together, so that drinking craft beer every day is no longer a dream! In addition, I recommend an app to you, called 100 bottles, which has a lot of dry goods about craft brewing, and promotes craft brewing culture, and I have a responsibility!

Craft beer is relative to mainstream beer industrial beer, and there are three main points that distinguish craft beer from industrial beer:

First, the raw material whole wheat brewing does not add rice, starch and other substitutes;

Second, the fermentation period is long, generally more than 30 days, and it is not diluted with high concentration after fermentation, and the original flavor is original;

Third, non-natural additives such as hop extract and diuretics are not used. Highlight the malt aroma and hop aroma, green and healthy, no adverse phenomena after drinking!

An emerging exponent of Giespor craft beer. In the past three or four years, domestic craft beer has developed rapidly and is like a bamboo, but most of the scale is mainly micro and miniaturized, with an annual output of more than 10,000 tons of less than 1 percent. Since last year, several factories with an annual capacity of more than 10,000 tons have been completed and put into production.

Among them, Yantai Gispol Brewing Company in the peninsula production area has formed an annual production capacity of 40,000 tons after five years of continuous expansion, which is one of the few in China.

The difference between industrial beer and craft beer, I don't say you know?

The raw materials are different.

The fermentation process is different.

The history of development is different.

The style and nutritional value are different.

The storage time is different.

Different ways to drink craft beer: brewed using only malt, hops, yeast and water, without any artificial additives. Compared to industrial beers, the malt content is higher, hops are added, and the resulting wort is more concentrated.

Craft beer is usually brewed without much consideration of cost, and most of them are brewed from the finest ingredients. Industrial beer: also made with malt, hops, yeast and water, but more raw materials such as rice, corn and starch are used instead of malt for the sake of cost.

The resulting beer wort is very low in concentration and has a light taste.

Here's a more detailed breakdown. Nowadays, craft beer has begun to develop slowly in China, and more enthusiasts have joined it, and craft beer has become more and more recognized by everyone. For my personal feelings, after I came into contact with craft beer, I fell in love with craft beer, because of its diverse taste, my favorite is Stout, with a creamy taste, although the degree is high, but the taste is very good; Of course, it varies from person to person, but there are also coffee, chocolate, candy, and fruit flavors.

Craft beer is traditional beer, which is brewed with barley malt, yeast, hops and water as raw materials. Industrial beer, on the other hand, is essentially a simplified version of traditional beer, with adjusted raw materials and brewing processes, reducing quality, but more suitable for the commercialization of beer.

Beer is the oldest alcoholic beverage of mankind and is the third most consumed beverage in the world after water and tea. Beer was introduced to China in the early 20th century and is a foreign alcohol. Beer is based on the English beer translated into Chinese "beer", called "beer", which is still used today.

Beer is made from barley malt, hops, and water as the main raw materials, and is brewed by yeast fermentation, which is a low-alcohol liquor full of carbon dioxide.

There are few domestic non-alcoholic beer products, and the market has not really opened, and there is a certain gap with the mature foreign non-alcoholic beer market. Moreover, there are some challenges in the development of non-alcoholic beer, which may come from the beverage market and the alcoholic beverage market.

In China, the start of non-alcoholic beer is earlier, but the development is very slow, in 1985 Guangdong Jiangmen Beverage Factory from the German Wyna company to introduce China's non-alcoholic beer production line, in 1987 Guangzhou Huizhou from the Swiss ASS company to introduce non-alcoholic beer production equipment; In 97, Weifang Branch of Tsingtao Brewery Company, 98 Shandong Huazhong Amber Beer Company, and 2000 Shandong Guanghangong Beer Company introduced non-alcoholic beer production equipment from German Schmidt and GEA respectively, and since then, non-alcoholic beer has embarked on the track of rapid development.

Alcohol-free beer is controlled in a closed distillation column, a certain vacuum degree and temperature are controlled, the beer is heated, the volatilization coefficient of alcohol is greater than that of water, the alcohol is evaporated into the gas phase, and the alcohol content in the liquid phase is gradually reduced; The longer the process, the more complete the dealcoholization. After vapor-liquid separation, the liquid phase is cooled to alcohol-free beer, and after the steam is condensed, it is a higher concentration of alcohol. In order to reduce the loss of flavor substances, the vapor condensation is partially reflowed.

Now the business is not as good as before, and it is not good for every industry, such as the current craft beer market is a very good industry, craft beer is loved by people, and the craft beer industry has low investment and high rate of return. The craft beer market is a new industry that has just started, and the future market for craft beer will be very considerable.

Hello, it's not good, but there's still a chance.

There are three main characteristics of craft beer:

1. Adopt traditional or innovative raw materials and processes.

2. Do not use additives to reduce costs, and must adhere to the natural properties of beer.

3. Pleasant malt and hop aromas, bold and exciting tastes, colors, personalities.

3. Hops: Craft beer uses hops, which is hops in English, and hops is basically used in industrial beer, which is hops extract in English; Hops is a kind of artificially planted buds and petals, with the effect of clearing heat, diuretic, regulating the stomach and intestines, lowering blood lipids, and removing free radicals in the body, craft beer has maintained the traditional process of using hops, before fermentation, the hops are put into the wort to boil, or during the fermentation process, the hops are soaked in the wort, only in these ways, the effect of hops can be maximized into the beer, so craft beer is good for health.

The difference between industrial beer and craft beer, I don't say you know?

The raw materials are different.

The fermentation process is different.

The history of development is different.

The style and nutritional value are different.

The storage time is different.

The raw materials of craft beer are simple, malt, yeast, hops, no rice, corn starch and other auxiliary materials, whole malt fermentation for more than 26 days, no diuretics are added, and the freshness of beer is maintained to the greatest extent; The wheat aroma is intense, and the foam is delicate and long-lasting. Gispol craft beer in Yantai, Shandong Province is a representative of this type of craft beer.

Difference Between Industrial Beer and Craft Beer:

The first gear is a little stronger, and the raw materials are different.

Craft beer: There are generally only 4 types of ingredients: barley malt, yeast, hops and water. For some flavored beers, some other ingredients will be added to enhance the taste, but it is relatively rare.

Industrial beer: There are many raw materials, as long as it contains starch, it can be used instead of malt, common rice, corn, and even syrup. Hops have also been transformed from whole flowers into minced pieces, hop products, hop extracts, etc.

The second point is that the process is different.

Craft beer: Most of them use the ale process (yeast fermentation), and the temperature is generally controlled between 10-20 degrees. After fermentation and extraction, it is not sterilized and filtered (or simply filtered), and the rich taste is retained, but the shelf life of Xingshanqiao is relatively short.

Industrial beer: Generally, the lager process (fermentation under yeast) is mostly used, and the temperature is generally controlled below 10 degrees. After fermentation, the wine is pasteurized (at low temperature) and filtered. The aim is to extend the shelf life of beer, which is generally up to about 1 year.

The third point is that the cycle is different.

Craft beer: It can be understood as fine workmanship, and the fermentation time alone is only about 2 months. Although the beer is of good quality, the production cycle is relatively long. And some beers also need to be "post-matured" before they can be sold, which takes longer.

Industrial beer: It is equivalent to assembly line operation, generally 7 days can be fermented to the end, about 10 days is a production cycle, fast speed, high efficiency. As a general rule, as long as the raw materials are sufficient, it is possible to produce a continuous stream.

Fourth, the positioning is different.

Craft beer: There are many types of flavors and subdivisions of its beer, and its positioning is boutique and specialized. **Generally more expensive, from more than a dozen yuan to hundreds of yuan.

Industrial beer: It is positioned to be popular, and the output is huge, dozens of times more than that of craft beer. Although the style is single, the taste is light, and the taste is far less delicious than craft beer, it is cheaper and has a wider audience.

Fifth, the taste is different.

Craft beer: The foam is delicate and rich, the taste is mellow and full, the wheat aroma is rich, and the alcohol content is slightly higher. It is better to drink it slowly and experience the taste like a wine tasting.

Industrial beer: less foam and fast dissipation, low alcohol content, very light wheat aroma, and weak taste. Not suitable for savoring, it is more suitable for large drinks, as a thirst-quenching drink.