Who designed it? What does a product designer do?

Xu Yong, Li Yanhong.

At the end of 1999, Xu Yong and his friend Robin Li returned to China to found. Beg.

The job of a product designer is to think and design from the perspective of user experience. This discipline has not yet taken shape in China, so it is despised by some academic technical research and development personnel, who think that there is no technical content in the algorithm without writing, but this is not the case. If you have time, you can refer to a very famous book on the Internet "Do Not Make Me Think" to ** the discipline structure of Internet design.

Product design is not exactly the same as web development, and the study of interactive behaviors and self-insights into the industry are all routine tasks of product managers. This gives a glimpse of the nature of the work.

R&D engineers have their own ideas and habits, but the historical statistics of the Internet prove that the habits and ideas of groups with R&D capabilities usually cannot match the habits and consciousness of the vast number of users, so the product is likely to have no commercial value after the assembly line, and the situation of applause or not popularity occurs from time to time. The responsibility of the product designer is to ensure that a product is easy to use, easy to use and durable, with the analysis and design of the product designer, the development results of the R&D engineer will have the ability to mingle with the user. And this is an important guarantee for the company to realize its value.

If you want to apply for this position, it would be very good if you have a technical background, because it will effectively reduce teamwork stumbling and imaginative design ideas in the research and development process; As for the logical analysis ability, not to mention, there are 3 product designers around me who graduated from the Department of Computer Science of Peking University. It is important to note that in the turbulent world of the Internet, there is no shortage of ideas, and what is really valuable is the ability to execute successful and commercially valuable plans. Most of the time, what a product designer needs to do is not rack their brains to come up with a new idea, but to analyze what needs to be done first and how, at the end of the day, it's a bit like Poirot's case-solving model, where you need to dig out the right color from the intricate yarn and know how to pull it out.

In addition, the so-called PM is different from the project manager that most people are familiar with, the PM is the product designer, and of course, the search maniac. This circle welcomes people who love searching, are obsessed and have ambitions to grow.

Product designers should design new products and new features that meet user needs, optimize existing features or strategies to improve user experience, and write high-quality product market demand documents to ensure that the R&D department understands them accurately. Therefore, it is necessary to have a deep understanding of the needs of netizens, maintain a keen sense of users, understand industry trends, research, monitor and analyze competitor dynamics in a timely and accurate manner, and put forward corresponding countermeasures.

The job description of a product designer can be summarized as follows:

1. Research and analyze the user needs that fit the company's direction.

2. Put forward ideas or solutions to meet the needs.

3. Cooperate with other teams (mainly R&D) to put it into practice.

4. Continuous improvement, enhance and strengthen market position.

5. Competitive market analysis and response decision-making.

Hope it helps! Oh o( o