What are the giants in the catering industry?

With the continuous development of the times, Chinese cuisine has become famous all over the world, and many people will come to China to taste local dishes. However, China's catering industry also has good prospects for development. This industry is very popular in China.

The restaurant industry, whether it's takeaway or in-store business, has a lot of people to buy as usual. There are many kinds of food and drink, but four of them are known as the giants of Chinese food and drink. Yellow stewed chicken rice, also known as fragrant chicken pot, is one of the traditional famous dishes of the Han nationality in Jinan, Shandong.

The chicken of the yellow stewed chicken is tender and delicious. When you smell a bowl of freshly roasted stewed chicken, the aroma is fragrant and will make hungry ** salivate. Chicken meat is high in protein and is easily absorbed and utilized by the body, thereby enhancing immunity.

There are many ways to make braised chicken. You can add any flavor you like. Nowadays, the streets are full of all kinds of braised chicken restaurants, but I think the best food is Yang Mingyu's braised chicken, which tastes good.

The second giant, that is the Lanzhou ramen that we often eat. It can't be said that it is a ramen in Lanzhou, it may be just a brand, blowing a northwest wind, but it is actually beef noodles in clear soup. It's also good to eat this bowl of Lanzhou beef ramen in winter.

A bowl of hot ramen is placed in front of you, and then you can take a bite. The taste is too good to describe. There is a little bit of beef flavor and it is really very fragrant.

It's really satisfying to have a warm stomach. Malatang. I believe it is also a favorite food for many people.

Malatang can be found everywhere, and it can be said that this kind of Malatang can be made without any fancy restaurants or high-end ingredients. This is a diet that many young people like to eat nowadays. When you're in a bad mood, a bowl of delicious Malatang can also help you solve your troubles.

Malatang is said to be "junk food". But Malatang is so important in people's minds.

The last snack in Shaxian. Hearing the news from Shaxian, many people couldn't help but raise their lips. Shaxian, who has been eating for so many years, turned out to be one of the four giants of catering.

Shaxian snacks are notoriously delicious. They include wontons, assorted noodles, dumplings, steamed buns, tea eggs, steamed dumplings, stewed soups, fried rice, fried noodles, fried noodles, and many more. In addition, the quantity of each serving is very small.

It can be said that Shaxian is a snack bar all over the world. Although the snack bar in Shaxian County is small, it is large. Being able to do so much, you can imagine the advantages of it.

It depends on whether it will stand out, because there are already many giants in the catering industry.

There's still a lot of that. After all, there are a lot of different characters in it.

I think it's usually fast food now, and barbecue is a snack.

There should be a lot of this, such as Haidilao, these hot pot restaurants are.

Personally, I think that with the continuous improvement of the overall service awareness of the catering industry in recent years, it is difficult to say that I eat in the restaurant, and this sense of experience and satisfaction has been continuously optimized and deepened. For example, for some restaurants with more popular business, the number of private rooms is relatively limited, sometimes in order to obtain higher profits as much as possible, there are often clear restrictions on the use of private rooms by guests, and the requirements will be mandatory for guests to consume a certain amount of money before they can use private rooms. It's a bad experience, and in this case, I'm often less willing to choose to eat at a restaurant like this, because I have my own choice. In fact, for the service fee, I personally think that if this restaurant can provide a different high-quality service from most other restaurants, I also recognize, but if I say that I have spent this service fee again, and did not get any obvious service, then I think that this compulsory behavior of the merchant is completely a kind of cunning. Do you have to pay extra to ask the waiter to bring you cutlery or ask the waiter to take a bottle starter to open beer?!

For such a business, as long as I have experienced it once, I will definitely not go to the second time, because this behavior of the merchant seems to allow him to get a small benefit, but it has damaged his reputation, and it is completely worth the loss.

With the change of people's consumption concepts, the upgrading of consumption structure and the development of online Internet catering, time-honored brands are becoming more and more "old", and many old catering brands have been complained about by young people, and they have been unable to keep up with the trend of the times, and more time-honored brands have also fallen into the torrent of history.

Some time ago, the first generation of "Internet celebrities" could not stop the "aging" and fell down, a tea and a seat has been closed on a large scale across the country, the crisis of time-honored brands is becoming more and more serious for the old brands, and now, some time-honored restaurants are still working hard under the slogan of "cultural inheritance", but the decoration in the store is "aging", the iterative cycle of dishes is long, and the style of the store remains unchanged, consumers will inevitably be tired and aesthetically fatigued.

Is there no way out for the old catering brand? Of course not, now, many time-honored restaurants have begun to wake up and keep up with the rapid development of catering consumption trends, how to get rid of their 'aging' and make themselves younger again has become the top priority of time-honored catering brands. The biggest pain point of the "time-honored brand" is that the thinking is aging and the model is traditional, which leads to a disconnection with the times in terms of marketing, scale, dishes, and talents.

Many "time-honored brands" still believe in the business philosophy of "wine fragrance is not afraid of deep alleys", but in the era of Internet marketing, the speed of information transmission is calculated in seconds, without marketing communication, there will be no passenger flow, no passenger flow will have no revenue, and if you fail to keep up with the trend, you are doomed to failure.

Modern catering is generally a scale development, but the "time-honored" restaurant enterprises are obviously not strong enough in this regard, and there are very few old brand restaurant enterprises that have formed a business scale, and many "time-honored brands" are still trapped in the region.

In addition, the "time-honored" product innovation is insufficient, after a hundred years of development, the dishes are becoming more and more fixed, over-reliance on "time-honored" products, lack of iterative updates of products, especially for the modern society that is changing all the time, it is always easy to lose patience with the same things, and over time, even if it is 'old', it will be forgotten.

On the contrary, a large number of emerging catering brands are entering high-tech cooking technology, and constantly carry out product innovation, this batch of emerging brands, is based on the current young consumption concept to create corporate brands and even corporate cultural value, which is very in line with the consumption concept of young people, so it is particularly sought after by young people, and this era, it is the era of a new generation of young people as consumer masters, "time-honored brands" if they do not want to forge ahead can not grasp these young consumers, Its core dishes and culinary skills will one day be replaced.

The catering industry must be an industry that can develop in the long run, after all, people take food as the sky, but it is indeed a lot of competition, and there are many people who choose the catering industry in the past two years.

Snacks are a good category, and they are now popular in the catering industry.

Nowadays, people are lazy, and it is very profitable to make food, and you can run it through takeout. Very good.

People take food as their day, and the catering industry is always easy to make money, and it is normal for a breakfast restaurant to earn 40,000 or 50,000 yuan a month.

At the same time, the catering industry is also the most competitive industry, with openings and closures every day.

In the catering industry, in addition to taste, in addition to hygiene, in addition to cleanliness, the most important thing is to look at sales, if there is enough sales, you will make money, and if you don't have enough sales, you will lose money.

The profit is definitely big, and the competition is definitely big, and there is competition in all industries. As for how much money you make, it depends on your business methods.

If you make catering now, as long as you make it delicious, you will definitely make money! There must be a lot of repeat customers who are delicious.

With the development of the Internet, Quanjude is also trying to introduce external capital, online takeaway, mergers and acquisitions, etc., to achieve the purpose of transformation, but they are not satisfactory, so as to know that the attractiveness of old brands to consumers is gradually decreasing.

The restaurant industry is growing year after year, but the time-honored brands are gradually losing the market, what are they doing wrong?

1. Most of the reasons why catering companies fall behind are because they can't keep up with consumers' demand for silver.

With the growing growth of young consumers and becoming the main force of a new generation of consumers, a new round of brand rejuvenation is the biggest problem faced by old brands.

Previously, the "Top 10 Global Consumer Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, they will trust their own choices and judgments more, and are eager to obtain more personalized products and services.

It can be seen that conforming to the times, respecting consumers and respecting the market are the business choices of catering people. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect.

Therefore, whether it is in terms of image, product, or atmosphere, time-honored restaurants need to put down the fixed thinking of waiting for customers to come to their door, expand diversified consumer groups, and cultivate potential fans in the future.

Be. 2. The products are concentrated and similar, so that consumers have the impression of "breakfast shop" and "New Year's street", which limits the development of the brand.

If a restaurant wants consumers to willingly promote the brand for free, it must create a "hot product" that leaves a lingering fragrance and has an endless aftertaste, because "hot product" is a powerful tool to create brand reputation.

After creating a "popular product", it is necessary to attach information values to the product, such as beauty, taste, story, or symbol implantation, etc., to add as much information value as possible to the product beyond function.

Like Pepsi is a symbol of youth and vitality, and Wang Laoji is a cultural symbol of China's rise, it has created its own brand image and reputation.

What are the advantages of time-honored brands gradually losing the market, and a new generation of themed fast food is gradually taking over the market?

1. Unique product taste, Spicy Jidui is a spicy, spicy, spicy, sweet and spicy, sour and spicy 5 series of flavor products, in addition, there are a variety of marinated flavors, such as chicken feet, duck neck, etc.

2. Common ingredients, ingredients are the basic raw materials of a restaurant, if you use uncommon ingredients, the degree of consumer acceptance is still unknown, and the ability to accept common consumers is relatively fast.

3. The so-called brand personification is the theme restaurant, and the spicy Jidui fast food restaurant is like the "One Piece" restaurant, with its own character image and brand story.

4. The development status and core advantages of well-known large-scale enterprises in the catering industry.

Dear, I am glad to answer for you: A4, the development status and core advantages of well-known large-scale enterprises in the catering industry 1Diversified forms of catering.

China's current catering industry includes Chinese restaurants, local snacks and dim sum shops, Japanese, American, Italian, French and other national restaurants. 2.The industry is large in scale and has good market prospects.

The catering industry, which is dominated by mass consumption, has a broad space for development and huge market potential. 3.Specialization in food and beverage services.

Nowadays, catering has progressed from a simple place to a catering service industry with a variety of leisure functions. 4.The market is fiercely competitive.

Fierce market competition requires the F&B industry to combine diversification and personalization. 5.Diversification of business methods.

Modern business methods and advanced marketing management concepts have brought a strong vitality to the traditional catering industry. This requires restaurant operators to combine various services and adjust their own management policies in a timely manner, so as to be invincible in the changing competitive environment. 6.

Lack of professional investment. 7.Lack of professional management talents.

With the convergence of Eastern and Western food cultures, the improvement of the domestic economic environment, and the change of people's lifestyles and values, the future development trend of the catering industry may be as follows:1Specialization in business management.

Many of the larger restaurants are now separated from the investors and operators. The investor is only responsible for the capital contribution, and the responsibility for the operation is borne by the hired professionals. The advantage of this is that the probability of success is greater, and it can avoid taking many wrong paths and reduce the waste of investors.

2.Product specialization. In the future, the types of food and beverage products sold in restaurants will be further simplified and must highlight the characteristics of specialization.

3.Diversify. Compared with other traditional industries, due to the diversification of catering methods, the catering industry does not need to invest a lot of money and time when changing varieties and business forms, so it is easier to find a way out in the competition.

4.There is a tendency towards internationalization. In the face of international competition, China's catering industry has also shown a tendency to internationalize, and has begun to take the brand as the core to improve the competitiveness of enterprises; With technological innovation as the core, strategic deployment is carried out, and chain operation is used as the basis to improve operation and management.

5.Pay attention to food and beverage culture. Catering is not only a science, but also an art.

Today's restaurants are no longer the only places they used to serve guests, but have gradually become social gatherings. The demand for catering has changed from the original basic and simple food demand to the spiritual enjoyment of paying attention to the atmosphere and mood. Many restaurants do not hesitate to spend huge sums of money to hire experts to decorate, deliberately design, pay attention to the characteristics of dishes and menu design, pay attention to service quality, and strengthen the cultural atmosphere of catering enterprises, so as to attract consumers.