The previous situation of the Zhaojun Cultural Festival, the opening ceremony time of the Zhaojun Cu

The 2021 Zhaojun Cultural Tourism Series opened on October 18.

The Zhaojun cultural tourism activity is one of the sub-activities of the 12th China Three Gorges International Tourism Festival, sponsored by the people of Yichang City, and undertaken by the Yichang Municipal Religious Affairs Committee, Yichang Municipal Bureau of Culture and Tourism, and the people of Xingshan County.

In addition to the Zhaojun series of cultural and creative products creation cover filial piety competition, Zhaojun hometown village tour hand-shooting competition and other activities have been launched on September 20, other activities are being prepared and promoted in an orderly manner.

At the special evening of the opening ceremony, experts and scholars from Inner Mongolia, Shaanxi, Shanxi and other places and the province will watch a large-scale literary and artistic feast with profound Zhaojun cultural connotation. In the Zhaojun Memorial Hall of Zhaojun Village Scenic Area, there will also be a ceremony for tourists to send each other to "re-walk Zhaojun and his relatives" and "Zhaojun to return to his hometown".

At the ceremony, cross-regional tourism products and high-quality tourism routes were released at the ceremony, and the cities along the "Zhaojun Tourism Alliance" were promoted to send tourists to each other, and jointly shaped the Zhaojun cultural tourism brand. At the same time, in order to promote national unity and progress, during the event, the "Hongyan Romance Family" advanced model of national unity propaganda activities will also be held.

The Zhaojun Cultural Festival originated from the folk Zhaojun Temple Fair, and the idea of holding the Zhaojun Cultural Festival began in 1998. The holding of the Zhaojun Cultural Festival has become an important means to establish and display the local image, become the image business card of the city, and promote exchanges and cooperation with domestic and foreign countries. It was named Zhaojun Cultural Festival for the following reasons:

1. The tomb of Zhaojun in Hohhot City is famous at home and abroad, and there are many records and comments in historical books and celebrities, and the historical events of Hu and Han and his relatives have brought not only national unity, but also exchanges and cooperation between the frontier and the Central Plains, which are still of practical significance. 2. There are many enterprises and brands named after Zhaojun in Hohhot, which shows that Zhaojun's image has a deep mass cultural foundation. 3. Promoting national unity and promoting stability and development in the western region is the main theme of our times.

The 16th China Hohhot Zhaojun Cultural Festival will open on August 5.

This year's Zhaojun Cultural Festival will last until the end of August, with a total of 41 activities, including 22 cultural tourism activities, 10 exhibitions and exhibitions, and 3 sports activities. Among them, there are 6 key activities, in addition to the opening ceremony of the large-scale dance drama "Qia Classmate Boy", including the national cultural industry demonstration base Hohhot Dazhao Cultural Industry Cluster unveiling, the first Chinese ethnic minority children's original song performance, the 2015 Zhaojun Calligraphy and Painting Invitational Exhibition, the 3rd Hohhot International National Cultural Industry Expo, the first Inner Mongolia International Brand Forum.

It is reported that the China Hohhot Zhaojun Cultural Festival was founded in 1999 and was identified as one of the 100 large-scale folk art festivals in China by the National Tourism Administration in 2001.