What is CPL Advertising? What is CPA CPL advertising?

CPL is a kind of performance marketing, and the domestic Internet advertising industry often calls pay-per-registration called CPA.

That is, each time through a specific link, it is a common advertising model to pay after successful registration. This is what we usually call the Guided Registration, such as "Asian Dating". CPL advertising is generally placed through advertising alliances, and there are hundreds of millions of domestic enterprises, and alliances such as Achievement Network, Lynk Tech, and Dark Horse have more paying customers according to registration.

cpc(cost

perclick；cost

perthousand

click-through)

Cost per click.

However, this kind of method has many people who operate advertisements feel unfair, for example, although the viewer has not clicked, but he has seen the advertisement, for these traffic who saw the advertisement but did not click, ** has become a waste of work. There are many ** reluctant to do such advertising, it is said that it is because tradition** has never done it like this.

Currently Google

That's how AdSense works.

Extended information: cpc=cost

perclick

cpl=cost

oflead.

The Chinese meaning is that CPC is the cost per click, and CPL is the fee per registration. Obviously, according to different forms of advertising, of course, the cost is also different, at present, CPL is still in its infancy in China, and the domestic is mainly to buy positions. But there is no such thing as buying a place abroad.

They are all CPC, CPM, CPL, and these domestic data are all for reference, and the key is to pay according to the ** of the position bought.

CPL Advertising (Costfor

Perlead): Charged by the number of potential customers collected, that is, a common advertising model that pays after successful registration each time through a specific link. We often refer to this as guided sign-up, such as "Asian Dating".

CPL advertising is generally placed through advertising alliances, and alliances such as Results.com and Dark Horse have more paying customers based on registration.

Extended Materials. cpl（cost

Perleads) is a cost measurement method based on inbound marketing in the era of big data, that is, the cost of each sales lead is measured, and the CPC (cost) is no longer measured

perclick）。

Inbound marketing is an end-to-end solution that focuses more on the conversion rate of visitors who convert into potential leads after landing, as well as the cost of acquiring a lead, helping companies to more systematically address how search engine marketing can make a substantial contribution to sales, rather than just bringing visitors whose value cannot be measured.

Reference: CPL

Common Advertising Patterns) - Encyclopedia.

CPC is a pay-per-click model for advertising. CPA is a pay-per-ad model that evaluates the retention effect of app installs. CPS is an ad sales sharing model.

CPC is an abbreviation for "Cost Per Click". It means that every click on the paid advertisement, when the user clicks on a certain ** on the cpc ad, the webmaster of this site will get the corresponding income.

CPA (Cost Per Action) pricing method means that the actual effect of advertising is billed, that is, according to the effective questionnaire or order responded, and there is no limit to the number of ads served.

CPS is a kind of advertising that calculates the advertising cost based on the actual number of products sold, which is more suitable for shopping, shopping guides, and navigation, and requires accurate traffic to bring conversions.

In fact, whether it is CPS to pay commissions based on transactions, CPA to pay commissions based on successful registrations, or CPC ads to pay per click, etc., the important issue is how to attract users to click on your ads, so as to achieve the best user experience, so as to achieve conversion.

Friends who want to make money in this way must know. The professional point of view is: CPA (cost per action, Costperaction) is an advertising billing model, as the name suggests, according to the behavior as an indicator to bill, this behavior can be registration, consultation, **, put in the shopping cart and so on.

CPL advertising is charged according to the number of potential customer lists collected. This is an advertising model in which the user clicks on a specific link and the advertiser pays after the successful registration. This advertising model can also be called guided registration.

The advantages of CPL advertising are as follows:

1) The big advantage of CPL is that there is no click fraud in CPC ads, which is very beneficial for advertisers. Through CPL advertising, advertisers are able to increase the number of their members rapidly in a short period of time. It can help advertisers control the cost of promotion, and if you choose an advertising position with high display, you can bring more target users, and it can also make more users of Fayankai aware of the brand.

2) Since CPL advertising only needs to pay when a visitor registers as a member, even if the ad is viewed 10,000 times and no visitor registers as a member, the advertiser does not have to pay for it, which greatly reduces the risk of advertising investment. At the same time, advertising is also a means of publicity, more precisely, it is helping advertisers to do free publicity.

The shortcomings of CPL advertising are as follows:

1) CPL advertising is a big risk for the owner. As mentioned above, if there is no visitor registration, it is free to advertise to advertisers, and compared to the CPM model, the ** owner is obviously the losing party. Therefore, many ** are reluctant to place CPL ads.

2) The timeliness of CPL ads after being clicked on by affiliates**. It is necessary to judge whether the cooperative site has traffic, good advertising inventory, and how the traffic distribution is at different times.

CPL (Cost-Per-Lead or Cost-Per-Acquisition) is paid based on the number of leads.

Affiliates are charged based on the number of records provided to advertisers with valid visitor information. This filial piety method was developed on the basis of CPC, because some visitors did not take any valid actions after entering the advertiser** through the advertising link of the affiliate**, such as not providing any valid information, let alone making a purchase. For advertisers, such visits are ineffective, and the cost paid does not produce real results.

In order to maximize the investment benefit, only after the customer fills out and submits a form, and the affiliate management system generates a lead record corresponding to the effective customer information, the merchant Qiaoyuju will pay the member according to the number of lead records.

And CPA (CostperAction) is the cost per action.

The CPA pricing method refers to the actual effect of ad delivery, that is, the billing is based on the valid questionnaire or order response, and there is no limit to the amount of advertising. CPA's pricing method has certain risks for **, but if the ad is successful, its revenue is much greater than that of CPM. In order to avoid the risk of advertising costs, advertisers will only pay the advertising site according to the number of clicks when Internet users click on the banner ad and link to the advertiser's web page.

CPM (cost per 1,000 people) refers to the total advertising cost required for every 1,000 people to hear or see an advertisement once on average. Traditional media mostly use this method of pricing. In online advertising, CPM depends on the "impression" scale and is generally understood to be the number of times a person's eyes look at an ad in a fixed period of time.

The cost per 1,000 people is a ** or ** scheduling to 1000 people or"Family"The unit of cost. This can be used to calculate any**, any demographic group, and any total cost. It facilitates the cost of one schedule versus another, one schedule versus another.

Cost per 1,000 people is not the only criterion for advertisers to measure**, but only a relative indicator developed as a last resort to measure different **. A number that measures the value of a **.

CPC is an abbreviation for Cost-Per-Click, which means Pay Per Click, which literally means.

Why does this feature appear, because there may be many merchants selling the same product on Amazon, and merchants are willing to pay Amazon for the priority display of some keywords in order to obtain more customer flow, and let Amazon give priority to your products when consumers search for the keyword on Amazon.

To understand the ranking mechanism and rules of Amazon CPC advertising, we must first understand an essence: the platform needs to make money, and the platform also needs to make money. However, Amazon is also a platform that pays great attention to customer experience, and it does not allow some poor quality products or services to affect the customer experience.

Based on this basic consensus, it is easy to understand that the ranking of Amazon CPC ads will be related to two parameters, namely click-through-rate (CTR) and order conversion rate (conversions rate).The underlying logic is very clear, the more people who see your ad, and the more people who click on your ad to enter your listing, and the more people who finally buy your product, the more money you make, and the more money the Amazon platform makes.

That is to say, first of all, your product should be seen, this can be achieved through many ways, here is for CPC advertising, that is, whether the price you pay is high, if the price of the same keyword is relatively high, Amazon gives you a better ranking, at this time many consumers see the advertisement to reach your listing page, but at a glance they find that the sales are not very good, and the evaluation is not good, then consumers are likely not to buy your products, If this value, that is, the order conversion rate, is too low, Amazon will think that your product is not a high-quality product, and will rank your product to the bottom of the answer.

A cpc ad is a click-through ad. CPC is an abbreviation for "CostperClick" and is billed on a per-click basis. This method, combined with click-through rate limits, can make it more difficult to cheat, and every click from netizens will bring real traffic or potential consumers to advertisers, which is one of the common charging methods in countries with more mature networks.

Pros: CPC (CostperClick): No click cost.

Billed on a one-click basis. This method plus click-through rate limits can increase the difficulty of cheating, and every click from netizens will bring real traffic or potential consumers to advertisers, such methods plus click-through rate limits can increase the difficulty of cheating, and it is the best way to promote ** sites.

Disadvantages: There are a lot of people who operate advertisements in this kind of method and feel that it is unfair, for example, although the viewer has not clicked, but he has seen the advertisement, for these traffic that saw the advertisement but did not click, ** has become a busy job. There are a lot of ** who are not too happy to do this kind of advertising, because it seems that the traditional ** has never done it this way.

In addition, the click-through rate of clicking on ads is decreasing. In 1999, the click-through rate of banner ads on the web page was usually as high as 10% to 30%, and most beautifully made flickering flash ads did not have a click-through rate. While the total volume of advertising on the Internet is still on the rise, it is clear that the effectiveness of click-through ads is increasingly being questioned or questioned.

State of the market: Advertising cost-per-click (CPC) growth.