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1. Tea packaging materials must be hygienic and non-toxic food-grade packaging materials: because the harmful substances in the packaging materials are easy to migrate into the tea and pollute the tea, the tea packaging materials should be hygienic, non-toxic, and free from fungicides, insecticides and preservatives.
The pollution of fumigants and other items, and the auxiliary materials such as printing inks and adhesives used in packaging must also be non-toxic and harmless. PVC must not be used.
PVC) packaging materials and materials containing fluorescent dyes.
2. Tea packaging materials must be dry, odorless and no mechanical damage, and try to choose materials with firm, moisture-proof, light-shading and oxygen-insulating properties: tea has the characteristics of hygroscopic and odor-absorbing, and is very easy to oxidize and deteriorate, and has higher requirements for the moisture permeability and oxygen permeability of tea packaging materials. Different packaging materials have different moisture permeability and oxygen permeability, and the moisture permeability of high-quality tea packaging materials should be less than 1 gram m2?
days, oxygen permeability should be less than 20 ml m2?Sky. At present, tea packaging materials are mainly paper packaging, metal packaging and composite film packaging materials, among which composite film materials have good barrier properties.
Composite film materials are generally made up of 2 to 5 layers of monomer materials, including polyester polyethylene.
Nylon, polyethylene, polypropylene.
Polyvinylidene chloride, polyethylene, polypropylene, aluminum foil.
Polyethylene, polyester, aluminum foil, polyethylene and other composite materials have good moisture-proof and fresh-keeping effects, and can be used for tea packaging. In particular, the composite film with aluminum foil and polyvinylidene chloride as the barrier layer has strong barrier performance, and has a good effect on the color and fragrance retention of tea.
3. Packaging materials must consider the beauty and generosity of the packaging pattern, and try to use environmentally friendly materials: with the development of the economy, packaging in addition to preservation, transportation and other performance, publicity and beautification of goods has become an important function. Therefore, the chosen material should have good plasticity in terms of appearance.
In addition, the selection of tea packaging materials should be treated separately according to the characteristics of the materials and the requirements of packaging tea. Tea packaging materials have their own strengths, which can be screened and combined according to different requirements. For example, high-end gift tea mostly uses wooden or paper materials with good texture as the outer packaging material, while general famous and high-quality tea mostly uses iron cans, paper cans or aluminum thin composite bags as the main packaging materials.
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The choice of paper is good, environmental protection is good, and there is no peculiar smell.
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1.Paper packaging.
Paper is a common tea packaging material, commonly found in pressed tea, especially tea cakes, basically paper packaging, but the paper packaging is not made of white cardboard, gray cardboard or wood pulp, etc., but cotton paper packaging, so this kind of tea is stored for a long time, easy to appear white cotton worms.
2.Plastic bag.
Plastic bag is currently widely applicable packaging materials, with lightweight, affordable, not easy to break and other benefits, with low density and high density two, of which high density sealing is good, and the overall quality is higher than low density, is one of the common tea packaging, in addition to plastic bag packaging tea, suitable for refrigeration in the refrigerator, because the packaging is mostly seen in delicate green tea or yellow tea.
3.Metal cans.
Metal cans are the most widely used tea packaging today, because of their good sealing, breakage resistance and moisture resistance, making it once the most ideal packaging for tea, in addition, metal cans are mostly made of tinned thin steel plates, the shape is mainly square and round, and the external packaging color is mostly related to the brand and tea varieties.
4.Wooden box. Wooden box is made of logs as raw material packaging, it is generally used with metal cans, ceramic jars, etc., can also be used alone, but can only be stored in a short period of time, otherwise the tea is easy to be damp insects, or the characteristics of tea fragrance is weak, in addition to the wooden box as a tea packaging, the accessories and production process are higher, so the overall packaging cost is large, generally only seen in the price of more than 10,000 yuan in the tea.
5.Ceramic jars.
Ceramic jar is a common tea packaging, generally round, square more, and the inner cover needs to be covered with a layer of tin foil to prevent the fragrance of tea from overflowing, in addition to the ceramic jar has the characteristics of not absorbing peculiar smell, and lightfast, moisture-proof, damage resistance is good, usually ceramic elegant grade, so as a gift box type tea packaging.
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The outer packaging material of tea is generally plastic bags, and there are also tea cans made of aluminum and iron sheets. The outer packaging of precious tea is generally packaged in ceramic jars. In this way, the packaging will last longer. The quality is also not easy to deteriorate. The taste is better.
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Zhonghui Design (professional packaging design company) answer:
The choice of packaging form and material for vegetable leaves is made on the premise of protecting the quality of the food, the nutritional value and the advantageous position in the market environment. Here are some basic considerations:
Food quality: Vegetable leaf packaging should be able to effectively protect food quality and extend the shelf life, so the selection of packaging materials should meet the needs of food preservation, moisture-proof, anti-oxidation and other aspects. Good packaging can reduce contamination in food and reduce food exposure to oxygen that affects food quality.
Packaging form: Different leaf packaging forms are suitable for different sales channels and distribution nodes. Packaging forms such as roasted tea bags and plastic wrap are more suitable for casual retail consumption places, while cartons and plastic containers are more suitable for supermarkets, stores, wholesale markets and other food bulk trading places.
Packaging materials: Leafy foods such as pickled vegetable sauce can be stored in glass bottles, containers or metal cans. For example, fresh fruit and vegetable pickles, steamed vegetable leaves, etc., are suitable for unconventional packaging such as disposable roasted tea bags and plastic wrap.
Fresh fruits need to be soft, transparent and ventilated, and easy to clean and disinfect.
Aesthetics and brand image: Leaf packaging is an important embodiment of product and brand image, and it is also critical to aesthetics and user experience. In packaging design, in addition to considering product functions, brand images such as fashion, high quality, and flexible creativity should also be conveyed through pictures or language expressions.
That is, from the perspective of supermarket pricing, how to reduce the more significant expenses, while maintaining the unit price of the product. Cost savings, on the other hand, can shift to a more competitive position in sourcing and marketing to market locations.
All in all, the choice of packaging form and material involves many factors, designers need to comprehensively consider the characteristics of materials, packaging forms, marketing objectives, and under the condition of satisfying quality assurance and reasonable cost, as far as possible to use diversified and highly sustainable materials to match, so that the packaging quality corresponds to the brand as a whole, and gain an advantage in market competition.
Zhonghui design's original packaging design works.
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Zhonghui Design (professional packaging design company) answer:
Tea is a popular drink that is widely used and loved by people. The goal of tea packaging design is to capture the attention of consumers and increase the value and beauty of the product, while also protecting the tea from contamination and damage. Here are some of the aspects to consider when designing tea packaging:
Packaging material: The commonly used packaging materials for tea are paper, metal, plastic, etc. When choosing packaging materials, we should take into account the characteristics of the tea itself, such as taste, aroma and color. The material should have good moisture-proof, anti-oxidation and anti-odor properties.
Tea appearance: The appearance of the tea leaves is very important to the consumer's first impression. The packaging design should be able to highlight the quality and characteristics of the tea, and highlight its concept and cultural connotation. The appearance should be simple and in line with modern aesthetic trends, while avoiding excessive exaggeration and cultural misunderstandings.
Tea branding: Packaging design can be one of the effective means to build a tea brand image. Therefore, designers need to carefully consider how to design brand logos and images that consumers can intuitively identify according to factors such as the type of tea, source, and climate.
Packaging information: The information provided by the packaging is crucial to the consumer's purchasing decision. It is important to ensure that information such as product quality, ingredients, expiration dates and usage methods are authentic and communicated to consumers in a friendly manner.
In addition, you can also consider printing information and stories related to history, cultural connotation, and the significance of Gonghe answering art on the packaging.
Zhonghui design's original packaging design works.
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Tea in China is a very ancient and traditional industry, the number of well-known tea enterprises in China is very limited, in recent years, the brand awareness is gradually strengthened, some long-established tea production enterprises began to think of brand promotion, and the outer packaging and brand image have an inseparable relationship. So what aspects should be considered in tea packaging design? Tea packaging design can not be blind, especially when it comes to some long-established teas, and it is necessary to be cautious when designing packaging.
First, you should have a detailed understanding of the positioning of tea leaves before designing. Chinese people have the traditional habit of drinking tea, and tea can almost be regarded as a mass consumer product in China. But there is no shortage of some mid-to-high-end products in tea, and these teas are very valuable, and most of them are given as high-end gifts.
Therefore, before designing the outer packaging of tea, it is necessary to find out what grade of tea packaging is going to be set up. If it is an ordinary mass consumer product, it should strive to be simple in the packaging design, so as to save costs as much as possible, and at the same time be able to show the characteristics of tea. For the outer packaging of some medium and high-end teas, especially the outer packaging of tea used for gifts, the design should take into account the real feeling of receiving the gift at the place where the gift is received, and the cultural level and self-cultivation of the party receiving the gift should be taken into account.
Second, the design of tea packaging should also consider the specific varieties of tea. There are many varieties of tea in China, such as white tea, cake-shaped tea, flower tea and so on. In addition to the certain differences in the external form of different types of tea, the fragrance of tea and the consumer groups of tea are different.
Thirdly, we should also consider the specific form of the tea container. In addition to the usual carton packaging, there are also canned and bottled tea leaves. Most of the domestic flower tea is bottled, which is very convenient for storage and transportation.
Most of the cake-shaped tea leaves are directly packaged on paper. Therefore, before the design of the outer packaging of tea, it is also necessary to consider the specific types of tea and the original packaging method of tea in people's minds under traditional circumstances.
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Zhonghui Design (professional packaging design company) answer:
Tea packaging design is an important marketing tool to ensure product quality and shape brand image. Excellent tea packaging should not only attract attention, but also maintain the freshness and quality of the tea, and the following requirements need to be considered in the design process:
Easy to identify. Tea packaging must be easily recognizable and able to convey the brand's message. For tea producers, the company logo, product name and model number should be clearly displayed on the packaging.
Sometimes, salespeople are dispatched to more and more supermarkets and stores, considering the staggering number of products, so if the packaging of tea leaves can make consumers find what they are looking for quickly, it will make the shopping experience more enjoyable.
Quality assurance. Excellent tea packaging design can protect the quality of tea and extend its shelf life. Tea is a food that is easy to oxidize, and it is easy to lose its taste and subtle changes in molecular structure, so it is necessary to prevent the occurrence of tea deterioration.
To this end, the tea packaging should have good air tightness, no peculiar smell of the material, waterproof, moisture resistance and other characteristics to ensure that the tea in the packaging to get the best environmental conditions. This preserves the freshness, taste and aroma of the tea, while also increasing customer trust.
Outstanding features: There is fierce competition among tea brands, so tea packaging design needs to highlight the characteristics of the product. For example, information such as the place where the product is produced, the environment in which it is grown, and the type of tea can be printed on the packaging.
If the tea has certain medical value, it can be used on the packaging to provide consumers with a healthy choice. These unique logos can entice consumers to buy and become a reason for repeat purchases in the future.
Creativity and beauty.
A good tea packaging design must show a beautiful and diversified style in terms of visual effects. Creativity, clarity and aesthetics are all key to tea packaging. It can be achieved with a clean design and bright colors, while also showing that the product pays special attention to its own image and design.
In short, a good tea packaging design needs to meet the requirements of easy identification, quality assurance, outstanding features and creative aesthetics. Only by fully considering these aspects in the design can we achieve the final desired result and win more consumer trust and support.
Zhonghui design's original packaging design works.
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