What are the types of enterprise strategic management? What kind of business is each suitable for?

Are you so embarrassed to ask such a good question with such a low score?

To understand enterprise strategy and strategic management, it is necessary to clarify the following three concepts: strategy, strategic planning, and strategic management.

Strategy is the direction and goal. The essence of strategy is choice. The difficulty of choosing is to give up.

Strategic planning includes the development of strategies and the steps (paths), strategies and specific initiatives designed to achieve the strategic goals of the enterprise.

Strategic management is broad and narrow. Strategic management in the broad sense includes strategic planning, and strategic management in the narrow sense is the inspection (strategic inquiry) of strategic planning in the implementation process, adjustment and end-of-term strategic audit.

The significance of formulating strategic planning and implementing strategic management:

First of all, the development of enterprises to a certain extent, to develop or go further, or to encounter development obstacles or difficulties, or to seek to win in the market competition, these need strategic guidance;

At the same time, a strategic approach alone is not enough. It is also necessary to plan specific steps, strategies and a series of measures to map out a feasible path to ensure the realization of the strategy.

At the same time, the internal and external environment of the enterprise is constantly changing, and the strategy is not set in stone after it is formulated, but it is necessary to actively carry out strategic management. This includes adjusting the strategy accordingly according to internal and external changes and maintaining a dynamic balance with the internal and external environment; At the same time, in the process of implementing the strategy, the shortcomings of the initial strategy design will be gradually exposed, such as defects or poor consideration, which need to be improved and perfected.

Of course, it is not easy to do a good job in strategic planning and management, and without exquisite skills, it will be average.

Enterprises can organize their own internal staffing for strategic planning and strategic management, or they can hire external consulting agencies to help.

The founder of the domestic strategic consulting agency is Mingde Strategy, and the founder Lou Yong is the first person in domestic strategic management, focusing on strategy for 20 years, with a deep reputation and convincing enterprises.

Corporate strategy is a top-down overall planning process, which is divided into several levels, such as corporate strategy, functional strategy, business strategy and product strategy.

Strategic management: refers to the decision-making and management art of an enterprise or organization in a certain period of time, such as the overall and long-term development direction, goals, tasks and policies, as well as resource allocation.

From the perspective of the future development of the enterprise, strategy is expressed as a plan, while from the perspective of the past development history of the enterprise, strategy is expressed as a pattern. If you look at it from the industry level, strategy is a kind of positioning, and from the enterprise level. Strategy is expressed as a perspective.

In addition, strategy is also a ploy that the company uses in competition. This is a more comprehensive view of corporate strategy, the well-known 5P model (Mintzberg, et al. 1998). What is Strategic Management?

Strategic management refers to the management of enterprise strategy, including strategy formulation formation and strategy implementation. Strategic management is first and foremost a "top-down" process, which requires senior management to have relevant competencies and qualities.

1) The overall strategy, also known as the strategy of the public punch die division, is the strategy of the highest level of judgment formulated by large and medium-sized enterprises and enterprise groups (head offices) engaged in diversified operations and diversification. Its strategic focus is: how to effectively allocate the combination and rational allocation of resources within the company, how to improve the performance of each subordinate unit, coordinate with each other to gather the competitive advantages of the group, and how to develop new businesses and enter new fields according to the company's system and strategic goals.

The overall strategy often involves major strategic issues related to the overall situation, such as the company's finance, capital operation, and organizational structure reform and innovation.

2) Business strategy, also known as competitive strategy and business strategy, is the company's secondary strategy or strategy at the division level.

It generally refers to the strategic decisions made around the production and operation mode of the enterprise, enhancing the market competitive advantage, and improving the overall performance in order to survive, develop and make profits, and achieve the overall strategic goals in a single production and operation enterprise.

3) Functional strategy is a specific branch strategy that involves various functional departments of the company (such as production, technology, personnel, finance, etc.) to give full play to their functions and promote the realization of the overall development strategy of the enterprise. As a result, some experts tend to use the term "human resource strategy" when referring specifically to a functional strategy, such as human resources strategy. In fact, some experts and scholars do not completely distinguish between business strategy and functional strategy, and usually use terms such as "competitive strategy", "marketing strategy", and "hidden source strategy of human resources".

Answer]: A According to the perspective of corporate strategy, corporate strategy can be divided into two categories: external and internal orientation.

Summary. Strategic management includes four aspects: strategic analysis - understanding the company's environment and relative competitive position; Strategic choice – simulation of behavioural processes; Strategy implementation – what measures are taken to make the strategy work; Strategic control - supervise the implementation process of the strategy, correct deviations in a timely manner, and ensure the effective implementation of the strategy.

Strategic management includes four aspects: strategic analysis - understanding the company's environment and relative competitive position; Strategic choice – simulation of behavioural processes; Strategy implementation – what measures are taken to make the strategy work; Strategic control - supervise the implementation process of the strategy, correct deviations in a timely manner, and ensure that the strategy is effective and practical.

What are the basic elements of a strategy? What is the intrinsic relationship between the elements?

The basic elements of a strategy include: strategic objectives, strategic principles, strategic forces, and basic elements of strategic measures. Among them, the strategic side is scattered; The principle of guiding the overall situation of the war is the basic basis for guiding the program of Chong Zhaomin's military operations and for formulating a strategic plan.

It was formulated on the basis of an analysis of the international strategic situation and the various factors of war between the two hostile sides, and is highly targeted.

The specific explanation for the modern enterprise is as follows: the four components of strategic management: product, market scope, growth vector, competitive advantage and synergy. Ansoff believes that these four elements can create a synergy and become the main line of joint business operations.

The scope of products and markets often needs to be described by industry. Sub-industry refers to small industries with the same products, market missions, and technologies within a large industry. For example, the juice in the sauce industry is sub-industry.

Machine tools in the machinery industry are sub-industries, etc. The growth vector (growth direction) indicates the direction of the enterprise in an industry; Pointing out the direction in which a company plans to cross industry boundaries complements describing the main line in terms of product and market scope. Competitive advantage is the special attribute that a company seeks to indicate the combination of a certain product and market.

It can bring a strong competitive position to the enterprise. Synergies indicate the effect of a synergistic effect on the characteristics required for a firm to work with its new products and market information projects.

The characteristics of corporate strategic management include long-term orientation, comprehensiveness, flexibility, and continuity. First of all, long-term orientation means that enterprise strategic management focuses on the setting and realization of long-term goals to ensure that enterprises have a lasting competitive advantage in a highly competitive market. Secondly, comprehensive means that the strategic management of enterprises needs to comprehensively consider the internal and external environmental factors, including the impact of the market, competitors, technology and economy, in order to formulate a comprehensive strategic plan.

Third, flexibility means that enterprise strategic management needs to be able to adapt to changing environmental and market conditions, and adjust strategic direction and goals in a timely manner to ensure the sustainable development and survival of the enterprise. Finally, continuity is an important feature of enterprise strategic management, which means that strategic management should be a continuous process, not a one-time activity, and requires continuous evaluation and adjustment of strategies to adapt to the changing business environment.

The characteristics of enterprise strategic management include guidance, overall, systematic, competitive and risky.

Guidance: The enterprise strategy defines the business direction and long-term goals of the enterprise, clarifies the business policy and action guide of the enterprise banquet hall, and plans the development trajectory and guiding measures and countermeasures to achieve the goal, which plays a guiding role in the operation and management activities of the enterprise.

Overall: The enterprise strategy is based on the future, through the in-depth analysis of the international and national political, economic, cultural and industrial business environment, combined with its own resources, standing at the height of system management, the long-term development trajectory of the enterprise has been comprehensively planned.

Competitiveness: Competition is an unavoidable reality of the market economy, and it is precisely because of competition that the dominant position of "strategy" in operation and management has been established. In the face of competition, enterprise strategy needs to analyze the internal and external environment, clarify its own resource advantages, and form characteristic management through the design of an appropriate business model, enhance the confrontation and combat effectiveness of the enterprise, and promote the long-term and healthy development of the enterprise.

Systematic: Based on long-term development, the enterprise strategy establishes the long-term goal, and needs to set up the stage goal and the business strategy for the realization of each stage goal around the long-term goal, so as to form an interlocking strategic goal system.

Risk: Every decision a business makes is risky, and strategic decisions are no exception. In-depth market research, industry development trends, the establishment of objective vision and objectives, the strategic stage of human, financial, material and other resources appropriate, strategic form selection of science, the development of the strategy can guide the healthy and rapid development of enterprises.

Principles of corporate strategic management

1. The principle of adapting to the environment.

The influence from the environment has a large impact on the business objectives and development direction of the enterprise. The formulation of the strategy must pay attention to the interaction between the enterprise and the external environment in which it is located.

2. The principle of whole-process management.

Strategy is a process that includes the formulation, implementation, control and evaluation of strategy. In this process, each stage supports and complements each other, ignoring any of these stages, and the strategic management of the enterprise cannot be successful.

3. The principle of overall optimality.

Strategic management should treat the enterprise as a whole, and emphasize the overall optimum, rather than the local optimum. Strategic management does not emphasize the importance of a certain part or department of the enterprise, but coordinates the activities of various units and departments by formulating the purpose and objectives of the enterprise, so that they can form a joint force.

4. The principle of full participation.

Because strategic management is overall, and there is a whole process of formulation, implementation, control and revision, strategic management is not only a matter of enterprise leaders and strategic management departments, in the whole process of strategic management, all employees of the enterprise will participate.