What is the focus of strategic management? What is the most important thing in the strategic managem

Strategic management can be defined as the art and science of how to formulate, implement, and evaluate corporate strategies to ensure that organizations can effectively achieve their goals. It mainly studies the functions and responsibilities of enterprises as a whole, the opportunities and risks they face, and focuses on the comprehensive decision-making issues involved in business operations across functional areas such as marketing, technology, organization, and finance.

Enterprise strategic management includes the process of strategy formulation, strategy implementation, and strategic control.

Strategy Development 1The basis for the development of the strategy:

1) external environment analysis: in-depth and detailed analysis of the external environment of the enterprise is an important basis for the correct formulation of strategy, for this reason, it is necessary to collect and accurately grasp a variety of external environment information of the enterprise in a timely manner, such as, the national economic development strategy, the long-term plan and annual plan of national economic and social development, industrial development and adjustment policy, the national science and technology development policy, the macro-control policy, the economic development strategy of the department, the industry and the region, the situation of customers (users), the situation of competitors, ** The situation of the manufacturer, the situation of the collaborator, the situation of potential competitors, etc.

2) Analysis of internal conditions: analyze the personnel quality, technical quality and management quality of the enterprise, the current situation of production, supply, marketing, people, finance, materials and the status in the same industry, etc., and clarify the advantages and weaknesses of the enterprise.

2.Procedures for strategy development: Strategy development generally consists of the following procedures:

1) Clarify strategic thinking;

2) analysis of external environment and internal conditions;

3) Determine the strategic purpose;

4) setting strategic goals;

5) Clarify strategic priorities;

6) development of strategic responses;

7) Carry out comprehensive balancing;

8) Program comparison and strategic evaluation.

Strategy implementation In order to effectively implement the strategy formulated by the enterprise, on the one hand, it is necessary to rely on the cooperation and active work of the organization and staff at all levels; On the other hand, it is necessary to implement the strategic objectives through the comprehensive production and operation plan of the enterprise, various professional plans, budgets, specific operation plans, etc.

Strategic control Strategic control is to compare the results achieved in the process of strategy implementation with the expected strategic objectives, evaluate the degree of achievement, and analyze the reasons; Take effective measures to correct deviations in a timely manner to ensure the realization of strategic objectives. Practice shows that the implementation of management by objectives is an effective method for the implementation of strategy implementation and strategic control. Make strategic adjustments in a timely manner according to market changes.

Establish an early warning system to track and monitor market changes, and conduct continuous research and strategic reorganization on the development field and direction of enterprise development, specialization and diversification choice, product structure, capital structure and financing methods, scale and efficiency priorities, etc., so that the development of enterprises can always adapt to market requirements and achieve the purpose of controlling the market.

Suitable, the main purpose of corporate strategy is to make dreams, and the status quo of the enterprise is the innate gene of human growth, and the key point of strategic management is that it must be based on the growth of the current situation. In other words, the corporate strategy is "what we want to do", the status quo is "what we can do", and the other point is the development trend of the industry, "it is a question of how long we can do it and how long we can do it".

There is a direction first, and then a set of management methods that meet the needs of the current enterprise, and some things can be gradually optimized.

The most important aspects of enterprise strategic management are the following:

1. Pay attention to the study of the business environment. Because strategic management will incorporate the growth and development of enterprises into the changing environment, management should be based on the future trend of environmental changes as the basis for decision-making, which makes enterprise managers attach importance to the study of the business environment, correctly determine the company's development direction, and select the company's appropriate business field or product-market field, so as to better grasp the opportunities provided by the external environment, and enhance the adaptability of business activities to the external environment, so as to achieve the best combination of the two.

2. Pay attention to the implementation of the strategy. Because strategic management is not only to stay in strategic analysis and strategy formulation, but to implement the strategy as a part of its management, which makes the company's strategy in the daily production and operation activities, according to the changes in the environment of the strategy to constantly evaluate and modify, so that the enterprise strategy has been continuously improved, but also the strategic management itself has been continuously improved.

3. Pay attention to the evaluation and update of strategies. Since strategic management is not only planning "where we are going", but also planning how to eliminate old and outdated things, it is important to pay attention to the evaluation and renewal of strategies guided by "whether the plan continues to be effective".

The most important aspects of enterprise strategic management are the following:

1. Pay attention to the study of the business environment. Because the strategic management of the growth and development of the enterprise into the changing environment, the management work should be based on the future environmental change trend as the basis for decision-making, which makes the enterprise managers attach importance to the study of the business environment, correctly determine the company's development direction, and select the company's appropriate business field or product-market field, so as to better grasp the opportunities provided by the external environment, enhance the adaptability of business activities to the external environment, so as to achieve the best combination of the two.

2. Pay attention to the implementation of the strategy. Because strategic management is not only to stay in strategic analysis and strategy formulation, but to implement the strategy as a part of its management, which makes the company's strategy in the daily production and operation activities, according to the changes in the environment of the strategy to constantly evaluate and modify, so that the enterprise strategy has been continuously improved, but also the strategic management itself has been continuously improved.

3. Pay attention to the evaluation and update of strategies. Because strategic management is not only planning "where are we going", but also planning how to eliminate Chen Heng's early sales of old and outdated things, and pay attention to the evaluation and update of the strategy under the guidance of "whether the plan continues to be effective".

Enterprise strategic management is to make full use of the human, financial, material and other resources of the enterprise at the macro level through analysis, planning, control and other means, so as to achieve the purpose of optimizing management and improving economic benefits. Enterprise strategic management is the whole process of designing, selecting, controlling and implementing enterprise strategy until it achieves the overall goal of enterprise strategy. Strategic management involves the overall and long-term major issues of enterprise development.

Such as the business direction of the enterprise, market development, product development, scientific and technological development, mechanism reform, organizational reorganization, major technological transformation, financing and financing, and so on. Strategic management'The decision-making power is usually directly held by the general manager and factory director. Enterprise strategic management has the following characteristics:

WholenessThe integrity of enterprise strategic management includes two meanings:

First, look at corporate strategy as a complete process and manage it with absolute knowledge.

Second, it sees the business as an indivisible whole.

The strategic management of the enterprise industry emphasizes the overall optimization, rather than emphasizing the importance of a certain strategic unit or a functional department of the enterprise. Enterprise strategic management coordinates the activities of various strategic business units and departments of the enterprise by formulating the purpose, objectives, strategies and decisions of the enterprise.

Long-termEnterprise strategic management is concerned with the long-term, stable and high-speed development of enterprises. The time span of enterprise strategic management is generally more than 3 years, and within 5-10 years.

AuthoritativeStrategic management focuses on the process by which business leaders make decisions about major issues in the enterprise and put them into practice according to certain procedures. Enterprise strategy is a necessary prerequisite for effective operation, and it must be authoritative in order to give full play to the overall benefit function of the strategy.

Environmental adaptabilityEnterprise strategic management attaches importance to the relationship between the enterprise and its external environment, and its purpose is to enable the enterprise to adapt and take advantage of changes in the environment. The enterprise is an inseparable and open part of society, and its existence and development are largely affected by its external environmental factors.