What are the methods of corporate strategy analysis?

1. SWOT analysis: SWOT is an analysis method used to determine the competitive advantage, weakness, opportunity and threat of the enterprise itself, so as to organically combine the company's strategy with the company's internal resources and external environment.

2. Internal factor evaluation method: also known as internal factor evaluation matrix (IFE matrix) 3. External factor evaluation method: also known as external factor evaluation matrix (EFE matrix) 4. Competitive situation evaluation method

Also known as the Competitive Situation Matrix (CPM Matrix) 5, Boston Matrix Method: Boston Matrix is also known as Market Growth Rate-Relative Market Share Matrix, Boston Consulting Group Method, Four-Quadrant Analysis Method, Product Series Structure Management Method (BCG), etc.

Strategic analysis should analyze and evaluate the key factors that affect the company's current and future development, and then determine the specific influencing factors in the strategy formulation step, and finally clarify the "current situation of the company". The strategic analysis includes the following three main aspects. Strategic Analysis:

Analyze the external environment in which the company is located, including macroeconomic analysis, industry trend research and market competition analysis, find out which factors in the external environment are changing, determine and judge the company's future development trend, and then summarize the opportunities and threats brought by changes in the external environment to the company. Strategic Analysis: Internal environment analysis and evaluation analyze the company's own resources and capabilities, including financial status, business and resource capabilities, the company's current strategy, business operation system and the specific situation of the support system, and then summarize the company's strengths and weaknesses.

First of all, the basic level of strategic analysis is divided into two categories, the first is the analysis of the external environment in which the enterprise is located, and the second is the analysis of the internal environment in which the enterprise is located, both of which are indispensable strategic analysis basis, and the lack of any aspect can not be called a complete strategic analysis, which is a defective strategic analysis, so a complete and effective strategic analysis needs to take into account both aspects.

Secondly, as far as the first level of strategic analysis is concerned, it includes the following aspects: first, macro environment analysis; The second is the analysis of the industrial environment, the third is the analysis of the competitive environment, and the fourth is the analysis of the market demand environment.

Thirdly, the analysis of the external environment is a comprehensive, comprehensive and dynamic analysis process, which cannot be ignored at the expense of the other, and at the same time, through the analysis, it is necessary to face the opportunities and challenges faced by the enterprise, and to face the crises and threats that the enterprise may face, and not to cover up the crises and threats, but only to show the opportunities and challenges. At the same time, the second type is the internal environment analysis, which mainly includes several small aspects such as enterprise resources and capabilities analysis, value chain analysis, business portfolio analysis and core competitiveness. These aspects are still interconnected, inseparable, and indispensable, and any one of them is indispensable.

It is mainly through analysis to understand the position of the enterprise itself in the entire industry, what resources it has and how competitive it is.

In addition, through the analysis of the above two major aspects, we will have an overall, macro and complete understanding of the enterprise, so as to carry out the next strategic management on this basis.

In addition, for the strategic analysis of the enterprise, it is necessary to have experienced, professional and high-level enterprise managers to conduct strategic analysis, so as to truly analyze the real situation of the internal and external environment of the enterprise, and take corresponding measures to manage the enterprise war, which will have no reference for the strategic management of the enterprise, and even lead to major mistakes in the strategic management of the enterprise because of the mistake of strategic analysis, and the survival of the enterprise will be in crisis.

Finally, enterprise strategic analysis is an important part of enterprise strategic management, although it is at the foundation, but it is very important, and the management of the enterprise needs to pay great attention to it, and can command it in the next step of enterprise strategic management.

FYI.

What does a strategic business analysis consist of? You can understand it only if you do it, and if you don't do it, you won't understand it very well.

Including competitive strategy, but also including marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy, resource development strategy and so on.

FYI.

Strategic analysis is to summarize the key factors that affect the development of the enterprise and determine the specific influencing factors in the strategic selection step, it includes the following three main aspects:

1. Determine the mission and goals of the enterprise. The company's mission and goals are used as the basis for formulating and evaluating corporate strategy.

2. Analyze the external environment. The external environment includes both the macro environment and the micro environment.

3. Analyze the internal conditions. Strategic analysis should understand the relative position of the enterprise itself, what resources it has and its strategic capabilities; Understand the expectations of stakeholders in the business and how they react during the development, evaluation and implementation of the strategy.

SWOT analysis (also known as TOWS analysis method, Dawes matrix) is the situation analysis method, which was proposed by Wei Rick, a management professor at the University of San Francisco in the early 80s of the 20th century, and is often used in corporate strategy formulation, competitor analysis and other occasions. SWOT analysis is the analysis of the main internal strengths, weaknesses and external opportunities that are closely related to the object of study.