How to write advertorials, how to make money, and solve

1. The title must be new.

The title is the first part of the whole article that people see, if you don't have a new title, no one will open it, on the contrary, if you come up with a very innovative title, when others are attracted by the title, they will click to read it. Otherwise, no matter how well your article is written, no one will want to click on it to read it, and it will be in vain, and the importance of the title can be.

2. The quality of online advertorials must be good.

The advertorial must not be too much soft advertising, and the advertising in the wonderful content should not cause others to be disgusted with the brand service and the enterprise, so as to achieve the effect of publicity. Therefore, the promotion of advertorials has high requirements for writers, and it is necessary to have deep writing skills and strong resource integration ability to achieve better promotion results.

3. Grid advertorials should have a certain degree of innovation.

Innovation means that the content must be original, because only original things are innovative, if you copy other people's articles casually, then the article will have no promotion effect.

Keywords are also particularly important for advertorials, users are searching according to their own needs, after adding keywords, the probability of searching for your article will be greatly improved, and keywords can be conducive to ranking, so it is best to add keywords in the title and content.

There are many types of advertorials, what kind do you want to write?

AdvertorialsCompared with hard advertising, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

Although Mrs. Wang heard it, she just didn't believe it. Mrs. Xing heard that Uncle Xing knew and was willing, so she sent someone to find Uncle Xing to ask him. That Uncle Xing had already listened to Wang Ren's words, and he could divide the fat, so he said in front of Mrs. Xing:

If you say that this county king is very decent. If you respond to this family business, although it is not a proper match, as soon as the custody is over, the brother-in-law's official has already recovered, and the momentum here is good again. "Mrs. Xing was originally a person who had no idea, but she was coaxed by the stupid uncle's lies, and invited Wang Ren to ask, and she talked even more lively.

So Mrs. Xing asked someone to go out and chase Jia Yun to say. Wang Ren immediately found someone to go to the Outer Domain's Mansion to say. The outer vassal did not know the details, so he had to send someone to see him.

Jia Yun drilled the person who looked at each other again and explained"It was originally hidden from the house, but it was just a blind date in the palace. When it is done, his grandmother is in charge, and his uncle's Baoshan is not afraid. "The one who looked at him answered.

Jia Yun sent a letter to Mrs. Xing and replied to Mrs. Wang. That Li Kun Baochai and the others don't know why, but it's a good thing, and they are all happy.

Writing soft articles generally do not look at Chinese, the most important thing is to highlight the core content of the soft text, sometimes the name of the company or business will be added to the soft text, some are simply associated with the keyword state mushou, so when writing around the keyword creation line, generally it is easier to get started. The requirements are relatively high, and when writing, more attention is paid to the format and template, such as the appearance of most *** advertorials.

Because many advertorials want to bring in keywords, it is easy to be similar to other content in search engines, so it causes a situation of floating red and similarity. If you want to improve your originality, you must learn to express the same meaning in your own words, which can reduce the popularity and improve the originality. In addition, when you need to quote poems or proverbs, choose some relatively unpopular ones, which can also reduce the appearance of similar love books.

If you write too many advertorials, you will feel very boring when you write them, and you don't know how to diverge and expand. In fact, there are corresponding routines for writing advertorials, and if you understand the general routines and then create them, you will be much more efficient.

Of course, there are many merchants who have a greater demand for high-quality advertorials, and they will generally put them into their own *** or store accounts for daily maintenance and drainage, so this kind of advertorials is more professional, and it is necessary to implant products appropriately. If it is a first-class advertorial style, it will first grasp the hot topic and open the topic, then bring it into the product background, and finally bring out the products and services, and then evaluate them, which is almost a commonly used routine and template.

If you want to write a good advertorial, the title can account for one-third of the credit. Therefore, it is necessary to choose the title according to the needs, or it is simple and direct, or it leaves suspense, and the reasonable use of Internet terms can bring good results. Because the overall requirements of the advertorial are not high, it is not complicated in terms of the restriction of the title.

1. Publishing method. How and where the advertorial is published is something that needs to be understood. After all, different publishing methods and different publishing platforms are aimed at different users, and you need to carry out advertorials according to the needs of users.

2. Advertorial content. Promote what is around to write an advertorial, style, rhetoric can be diverse, try to make the advertorial content can attract users' interest in reading, and at the same time can launch their own advertisements or products naturally.

3. Close to life. It is best to write an advertorial to promote it close to life and cater to the public's aesthetics, values, and outlook on life. You can use the current hot information and trend information to write. In this way, it is easier to be searched and seen by the public, and the purpose of promotion is achieved.

4. Advertorial title. A good advertorial title can attract readers, which needs to be conceived according to the content of the advertorial, what to promote, cleverly combined with the current hot spots, Internet popular words, etc., to increase the attractiveness of the advertorial title.

5. **Matching. More and more people don't like to read a large paragraph of text alone, the content of the advertorial should not only be readable, but also with the corresponding **, **, which can improve the readability of the advertorial and attract readers' interest in reading.

6. Be unconventional. Advertorials can be close to life, emotion, humor and other forms, and at the same time, they can also add appropriate creativity, reverse thinking, result flipping and other forms. In this way, readers can be attracted and recognized, and the purpose of promotion can be achieved.

You don't underestimate this industry when you are engaged in advertorial work, there are many people who earn millions a year.

You must be through the advertorial published on the Hezhong Kangqiao brand portal, they can help you guide and make your article rank higher.

How to write an advertorial Manuscript case and how to write an advertorial Steps! Don't use too many theories to teach you, watch more and practice more! And provide advertorial tutorials** for your learning reference! If it meets the advertorial standard, it can be released! References:

Writing advertorials is a popular trend right now. Advertorials are a kind of text advertising, which is written by marketing planners or advertising copywriters compared to hard advertising. I think the subtlety of it lies in its softness, it is a kind of hidden softness, and you will find that when you finish reading an article for a long time, you have already entered this advertising trap.

Let me tell you what I think about writing advertorials.

First, approve the topic and entry point of the article. Explain clearly what you want to write, not necessarily a specific thing or a thing, it can be a direction or a tone, it can be a novelty, a hot spot that attracts the attention of consumers. Another example is the relationship between mother-in-law and daughter-in-law that TV series like to shoot or the junior upper position, this kind of eye-catching thing can often bring greater attention and popularity.

Second, identify the core points of your article. This point is often to be able to deeply hit the pain points of human nature, meet the inner needs of consumers, and attract people's attention in order to attract more ** volume and spread it widely. For example, if you describe a serious matter in a teasing way and language, it will trigger a deep thought, and it is best to reveal a certain phenomenon in today's society, which people often feel in their daily lives, but do not notice it.

Third, write a good title for the article. Nowadays, many articles belong to the headline party, and a good headline is often the finishing touch. A lot of times, whether consumers will click in or not depends on your title.

The title plays a big role in whether the article can be widely disseminated by people.

1. Advertorials should be valuable to readers.

The first step in writing a good advertorial is the topic that users are interested in, and the main place to publish it can be the Jinsui Push advertorial platform, search for relevant information, sort out, and finally eliminate the strangeness between readers. Let readers recognize and trust you in your article.

2. Seize the inspiration to write an advertorial.

No matter what you write, inspiration is very important, no inspiration, no time to organize, you can record or organize resources first, for the capture of inspiration, Weibo does a better job in this regard, you can share your inspiration with friends and people who follow you anytime and anywhere. At the same time, the important role of network marketing in the future, although it is a new thing, daily life marketing is very large, especially the most fresh topics in advertorials, in order to attract users.

3. Write advertorials according to your needs.

Each enterprise is different from the method of writing hot spots and opinions, there is a lot of information on the Internet, and the advertorial is commercial, and it is necessary to set a good direction for the article before writing, even if the information of the product is meaningful.

4. An attractive topic can bring unexpected results.

The title is like a human face, the content is like a person's expression, and I can't think of even a mysterious title, an incomprehensible title, I feel that the content of the article is the most novel, a vivid, attractive and hot topic.