What should I do if the brick and mortar store business is getting worse and worse?

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Combined with online, it is difficult to seize existing customers, which is usually difficult to do without customer accumulation.

Yes, it is recommended to investigate some trending projects, especially in the 21st century, the Internet has become an irresistible trend.

Hello friends, in fact, what do I think, choose the best one for yourself. You tell me? If it is not suitable for us, no matter how much money others make, it will not represent us!

You say yes! It is recommended that you search for the Internet - Mr. Huayu. He was a great mentor and helped a lot of people.

Nowadays, the physical store business is very difficult to do, and even many physical stores have closed down, so what is the most fundamental reason why the physical store business is not good?

Why is it not good?

1 No one came in.

2 No repeat customers.

If you want to do a good business, publicity is indispensable for traditional brick-and-mortar stores, and the common way to advertise is to hire people to distribute flyers, which is inefficient and costly, so you have to find the right method and what is suitable for your store.

Have you seized such a good channel on the Internet now?

First, the competition is becoming more and more fierce, and consumers are becoming more and more fragmented

Thirty years ago, there might have been only one business for every million people.

20 years ago, maybe 500,000 people, one in business.

Ten years ago, maybe one out of every 100,000 people was doing business.

Five years ago, maybe 10,000 people were doing business.

And now, everybody is in business.

Consumers are infinitely "diluted", so the difficulty of doing a physical store, now the reason is that there are more and more people competing with you, everyone is a businessman, and everyone wants to be their own boss.

Second, the impact of e-commerce

The rapid development of the Internet and the increasing number of e-commerce platforms have also had a relatively large impact on physical business. In particular, some small-scale physical stores, physical stores without first-class and variety advantages, and physical stores without good location advantages are more difficult to do business.

Many customers come to the store to try on clothes, take pictures of them when they look good, and go home to find the same style online. A brick-and-mortar store owner said sadly. Customers regard physical stores as offline fitting rooms, and the online battle is indeed much cheaper than physical stores, and it is not wrong for everyone to choose to buy things online.

Since the rise of e-commerce, more than 80% of online transactions should be the loss of physical business.

Third, the growth of housing prices has increased the operating costs of physical stores

In recent years, the limelight in China has been the strongest, and the most powerful momentum is housing prices, and with the growth of housing prices, the rents of physical stores have also risen. When business is good, the pressure of rent will not be so obvious, but with the impact of e-commerce, profits and sales have declined, and the increase in operating costs with rent as the core has become an important factor.

Fourth, the change of consumer shopping habits

The speed of human laziness is directly proportional to the speed of technological evolution, and the faster technological evolution is, the faster human beings are lazy.

Now as long as you have a mobile phone, you don't have to go out to buy things, you can **, as long as Didi takes a car, the driver picks up and drops off at the point, as long as Meituan eats, and the takeaway arrives at home immediately. Such a comfortable shopping experience will only make people lazy and lazy, so people are more and more reluctant to go out, and the relative consequence is that there is no traffic in the store.

It is an inevitable trend of social and economic development that physical stores are slowly moving from the peak to the low tide, and not changing and not keeping pace with the times is the reason for the closure and transfer of physical stores.

The business of the brick-and-mortar store is not good, mainly because of the high rent and the amount of **. On the one hand, it is affected by e-commerce, after all, online shopping is becoming more and more convenient, and many people are reluctant to shop in physical stores. On the other hand, rents remain high, and these are the costs of doing business.

The combination of these two reasons makes it more and more difficult to do business in physical stores. It is recommended to do physical store business at the same time, but also carry out online delivery, on the other hand, carry out publicity and promotion, carry out preferential activities, and invite consumers into the store.

Answer: To develop customers in a store, you must first consider how to attract customers from outside the store to the store. In addition to busy stores, how can you increase the number of in-store visits, and then increase the number of transactions and the average order value?

1. Store VP (Visual Theme): "Seven Seconds Rule", customers only need 7 seconds to determine whether they are interested in the product when shopping. There must be obvious themes and characteristics in the window or store entrance and interior, showing the theme and style of the store's seasonal products, attracting customers to enter the store and arousing customers' desire to buy.

2. Product interception: make full use of people's curiosity and curiosity, and display the unique selling points of products at the door of the store to attract customers into the store. A restaurant in the United States placed a large beer keg in front of the door with a large letter:

3. Change the display: The initial display image of the goods in the store will change due to the sale of some goods. If there are no items in the warehouse that can be replenished immediately, then the salesperson should change the display in time to make the store display appear more harmonious.

Try to put out as many of your best-selling products as possible and place them in a place that attracts customers and is easily accessible.

4. Trying on and taking pictures: Trying on and taking pictures in the store will make passers-by outside the store think that the business in the store is very good, thus generating a herd mentality and increasing the desire to enter the store.

5. Store environment: customers are like moths, with phototaxis, and are willing to go to bright and clean stores, especially cosmetics stores attract female customers, who love beauty more. Many store managers and employees advertise the store as a merit by not turning on the lights and air conditioning during business hours, but adequate lighting and the indoor temperature of the business place directly affect the opportunity to close.

6. Professional knowledge and sales skills: The three main reasons why there are problems in the performance of stores are that they are not familiar with product knowledge, do not know how to understand customers, and do not know how to match sales. Some shopping guides only know how to push up gross profit products and sell the styles that customers specify to buy, but they don't know how to guide customers to consume and carry out customer consultative sales.

In short, in order to solve the problem of store traffic, we must first find the reason for the lack of customer flow, and then prescribe the right medicine to solve this problem. Prescribe the right medicine, I believe your store entry rate will definitely increase!

If the business has been bad, you should find the reason, whether the project is not good or the place is not good, or your own business mode is not good, look at other successful cases to analyze the reasons, see if you can change the status quo, if it is not good, you can change to other businesses or go to work to make money and other opportunities to do it again.

This kind of brand is generally more influential.

Why is the business of a physical clothing store so bad?

The brick-and-mortar business is really not doing well.

If the business of the physical store is not good, that is, the drainage efforts are not enough, and the customer locking efforts are not enough.

Low cost, good effect, fast transmission speed, wide coverage, and high conversion rate are the main advantages of SMS.

If you are interested, you can go to the SMS ** platform to take a look, consult their customer service, and they will make a reasonable plan for you.

1、Rent of the storefront**.

With the development of the city, housing prices are also rising, and with it, the increase in rents leads to higher operating costs.

The impact of e-commerce. E-commerce competition is large, ranking rules caused, platform merchants are losing money to do it also have to support, small profits or loss of money more merchants, buyers will naturally choose online shopping channels to get benefits, most people choose online shopping, impact the operation of physical stores.

The pace of life is accelerating. The pace of urban life is getting faster and faster, and many people have no time to go shopping, in order to satisfy their shopping desires, they can only use their leisure time to shop ** to buy goods.

There is too much development of business districts. With the rapid development of the city, the opening of many large shopping malls has led to the creation of many new business districts, and the flow of customers has been diverted, with more wolves and less meat, and fewer consumers.

The increase in the cost of employment. The opening of business districts and new stores has led to a shortage of human resources, and in order to recruit staff, they have to increase their salaries, which leads to an increase in employment costs.

Are brick-and-mortar stores becoming less and less profitable?

Hello, the 21st century is the Internet era, there are many businesses to do, but you still have to choose yourself, but there are many migrant workers who are very confused about choosing a project, and they don't know which project is most suitable for them. Similar to consumer goods, there are also daily necessities, these are easier industries to do, and people take food as their day, and it is better to make food. I can only say that in the future, when you need to buy something, you can see the physical store, and if the ** is about the same, buy it in the physical store!

If they all rely on the Internet, and the physical stores are becoming more and more profitable, there will only be more and more closures, and then the whole city will only be left with factories and indoor merchants, and there is no physical store to shop if you want to go shopping, and everyone knows the things on the Internet, the quality can not be seen, you can't touch, after all, the physical store still has a store to buy is more assured!

You can consider the combination of online and offline, ** It's not easy to start, you can do idle fish, and the web search idle powder team teaches for free.

There is less pressure to do a physical store, you want to rent it, and it is your own to earn more and earn less.

There is a way out for everything, the key is how the path you choose, as the saying goes, the choice is not right, and the effort is in vain.

It is recommended to search ---Mr. Huayu) online

Let the professionals help you check the gates, there are many online.

A success story of how he helped people.

Stars|Because there is a lot of competition among peers.

There is also a big impact brought about by the rapid development of interconnection.

So what are you going to do now?

Recently I heard about it. -|Stars|

||Shuo||Be.

A veteran in the field.

||Old ||||Division||I believe it will help you.

Currently many.

Brick-and-mortar store operators lament that business is not as good as day by day, social competition is fierce, survival of the fittest, and physical operators are constantly changing their business strategies, but most of the business conditions have rarely changed

The consequences of high rents.

After investigation, nearly half of the brick-and-mortar stores are not operating properly because of the rising rents every year, a few years ago, when many enterprises were operating normally, there was no impact of e-commerce, and low rents made many brick-and-mortar store owners really make a lot of money. However, in recent years, the employment environment is not particularly optimistic, everyone wants to open their own stores, and the threshold is low, but they have to face two major problems, many operators, and expensive rent. In the past 20 years, rents have risen dozens of times.

A friend once ran a restaurant and signed a five-year contract with the same rent for five years, which was $60,000 a year. Five years later, a three-year contract was signed, and the annual rent rose to 120,000 yuan, but the business was really good in those years, and the annual net income of my friend reached 500,000 yuan in the next three years, and the business was booming, and he made millions in eight years. The owner saw that his friend's business was good, and when he signed the contract, the rent rose to 300,000 yuan per year, and the friend continued to lease and felt that more than half of the hard-earned money had to be given to the landlord.

Therefore, high rents have a very big impact on brick-and-mortar store owners.

Let's talk about the impact of e-commerce.

E-commerce has brought the convenience of shopping and the diversity of choices, home delivery, fast refunds, high quality and low prices have attracted a large number of consumers, and the rapid development of logistics has also made physical store owners lament the loss of consumers and cannot pay for their daily store opening costs. E-commerce uses a lot of customer analysis methods to continuously improve the consumption experience of consumers, in fact, this is also the problem, e-commerce has a better understanding of consumers' consumption psychology and shopping needs.

Convenient service. Compared with **, some physical stores have no way to return goods if they are not satisfied, but in fact, if they can return if they are not satisfied, withdraw at any time and other convenient services, physical stores can do a lot.