Research and development of conspicuous consumption, and talk about the views on conspicuous consump

People who are not very rich but have a little money can't reach the life of a really rich person, but they want to live an addiction to being treated as a rich person in their ordinary life circle, and show off by consuming luxury goods to get satisfaction. In general, such consumption will exceed one's financial ability.

Some people love to dazzle, but they must have capital!

If there is nothing, what is dazzling, then it will fall into phase.

In short, not good.

Buying shoes for thousands of yuan, brand-name watches, high-end mobile phones, girls wearing jewelry, and buying brand-name bags are all counted, because students themselves do not make money, although buying things is a personal act, but bringing it to the school to display is a show-off nature.

Hello, an example of conspicuous consumption by a student, for example, is written to buy that particularly good mobile phone. And then go around showing off.

Buy iPhones, buy brand-name clothing, buy brand-name bags, perfumes, and so on.

In many cases, consumers do not buy a thing because of its use value, but because they want to show their wealth, status or other aspects in order to attract the attention of others. In a word: "I bought it to show others".

For example, a high-end car, an expensive mobile phone, a super-large house, and a sky-high Chinese New Year's Eve meal. "Don't seek the best, but seek the most expensive", Van Bolun, the founder of the school of institutional economics, called this conspicuous consumption.

I believe that in society, a considerable number of people consume from this perspective, and the more uncertain or negative the self-evaluation, the more obvious this phenomenon is. At this time, spending money becomes a means to compensate for the failure of the self and to embody an idealized image.

In this sense, consumers are actually consuming symbols. Because symbols can bring pleasantness, excitement, showing off, status, status, high class and other beautiful psychological feelings. The flood of luxury goods and high-quality imitations in the market also illustrates how important symbolic consumption is to consumers.

Consumers often don't care, or even completely forget the material of a LV bag, but they are particularly concerned about whether the logo of the LV bag can be clearly seen by others.

This kind of consumer often has to think carefully before consuming, what kind of brand is more attractive, what kind of style will be more popular, and so on. Therefore, some companies expand the brand identity and apply it to the obvious position of their products, in order to give consumers the satisfaction of being noticed and envied. For salespeople, as long as they are good at complimenting consumers and satisfying their vanity, they can successfully get consumers to buy their own products.

In fact, each of us craves compliments, but compliments are also an art, especially for conspicuous consumers, and it takes skill to get the compliments right.

Specifically, when complimenting ostentatious consumers, salespeople need to pay attention to the following.

First of all, in the sales process, the salesperson should be good at giving the psychological satisfaction of the conspicuous consumers, compliment them more, and say three words of praise to other consumers, and ten words to the conspicuous consumers. Speak according to their wishes, don't say anything that hurts their self-esteem, and don't take it upon themselves to introduce low prices or small gifts, which will make conspicuous consumers feel that you look down on you, which will lead to refusal to buy.

Second, as a salesperson, you should also be observant and find out where conspicuous consumers want praise and affirmation.

Everyone likes to be complimented, and this is especially true for conspicuous consumers, so why not say a few more compliments to win hearts and minds without losing anything?

First of all, we must be clear about our financial ability and be a low-key person. Keep exhorting yourself not to spend impulsively.

In college, it is still necessary to establish a reasonable concept of consumption and do what you can. As the saying goes, the more you lack something, the more you love to show off. If the family has such financial conditions, or has the ability and nothing to lose, if a person is enjoying such a life every day, then there is nothing to show off, you are just an ordinary day.

People who love to show off may be out of vanity, hoping to get the attention of others and seek existence. Such people are often empty because they care too much about the eyes of others. In real life, people who are really happy are very low-key.

I think it's a distorted development of current sexuality, and we don't judge others, but we should always love ourselves, find more meaningful things to do, and not pay too much attention to these things, which are very good for our bodies and minds.

My view is that values are distorted. To put it seriously, it is the wrong view. This is inseparable from the education of parents, some parents themselves are vain people, how can they cultivate thrifty children!

I can share some common thoughts and preferences of consumers that may inspire you.

For many people, what they most want to buy is an experience or a feeling. It could be a trip, a food trip, a cultural experience, a **meeting, or a special moment with friends or family. For some people, buying a luxury item may also be what they want most, which could be a piece of jewelry, a designer outfit, or a luxury car.

Also, some people may prefer the feeling of enjoying a luxury while shopping rather than actually needing it. This kind of consumption behavior is called "conspicuous consumption", but it does have its rationality. In some cases, buying luxury goods can bring a sense of satisfaction and pride, making people feel that they are special and valuable.

In conclusion, each person's consumption behavior is unique and depends on their individual needs, values, and lifestyle. No matter what you want to buy the most, it's important for Shouli to remember that shopping should be based on practical needs and rational thinking, not out of ostentation or vanity.

Summary. According to the demand theory, the higher the demand, the less the demand. However, conspicuous goods are only an exception to the demand theory, because the consumption behavior of conspicuous goods is **The higher the demand, the more the quantity demanded, so it does not conform to the principle of demand theory.

The term "conspicuous consumption" was coined by the economist and sociologist Tosdam Fembran in his 1899 book The Theory of the Leisure Class. Spending on investments in services, education, and human capital is known as non-conspicuous consumption.

According to the demand theory, the higher the demand, the less the demand. However, conspicuous goods are only an exception to the demand theory, because the consumption behavior of conspicuous goods is **The higher the demand, the more the quantity demanded, so it does not conform to the principle of demand theory. The term "conspicuous consumption" was coined by the economist and sociologist Tosdam Fembran in his 1899 book The Theory of the Leisure Class.

Spending on investments in services, education, and human capital is known as non-conspicuous consumption.

Recommendations: (1) If we consumers can make economic cooperative enterprise decisions, their demand for non-location goods (location goods) is greater (less than) the demand for consumers when they make self-management decisions; (2) the utility level of individual consumers was higher than that of non-cooperative decision-making; (3) If the income of enterprises continues to increase (decrease), the increase (decrease) of the share of the budget of the non-location commodity economy by non-cooperative consumption behavior decisions will be faster (slower) than that of cooperative learning consumption decisions.