How to do a good job in property management market expansion

Recommend "Wang He's Property Management Marketing Strategy".

Starting from the basic concepts of property management market development, this book clearly analyzes the basic principles of property management marketing. From the perspective of practical combat, while expounding theories, we should pay attention to reading and mastering relevant methods and skills, so as to improve our work ability.

This book introduces the current situation and characteristics of the current property management market expansion and the basic situation of the local market in simple terms; It proposes how the property management company should set up a market development agency and implement corresponding safeguard measures. It points out the basic qualities and abilities that market development personnel should have; On the basis of analyzing different project types and different customer psychology in the market, different cooperation models with customers are determined, and the general process and basic skills of market expansion of property management companies are expounded. The first chapter of this book discusses in detail the basic principles of bidding documents, tips and misunderstandings of bidding documents, preparation of defense, formulation of outlines, skills and strategies of on-site defense. Chapter 11 focuses on the instruments that market developers should master.

The appendix collects the local fee standards for readers' reference. About author:Wang He is the founder of the concepts and theories of property management resources, third-party organizations of property management, property management cultural marketing, and oriental cultural property management.

In doing a good job in the market expansion of physical management enterprises, enterprises need to pay attention to adjusting the enterprise structure and improving the organizational structure in a timely manner.

Raise the awareness of all employees to sell.

In the process of property management enterprises to create brands and expand markets, there are blind undertaking projects, not combining their own positioning, and not doing a good job of market research.

work and other issues.

The development work of property management enterprises is as follows:

1. Property management itself is gradually large-scale with the development of the real estate industry, in the process of real estate development, real estate enterprises in order to better Hail Mountain management, or in order to build a brand, or for after-sales service, most of them choose to set up personal property enterprises to manage their own projects, throughout the top 100 property management companies, almost all of the top property companies have a real estate enterprise background;

2. Do a good job in the market positioning of the enterprise.

Adjust the project structure. Further positioning of high-quality markets Classify the positioned markets, gain an in-depth understanding of the profitability and risks of the project, identify high-quality markets and further expand the market share of high-quality markets. At the same time, the non-profit market is gradually abandoned.

Locate the region and fully consider the impact of the regional price limit policy;

3. Internet enterprises that cooperate with property with the help of Internet platforms.

Property management has caught the express train of the Internet, and the Internet + has allowed property companies to stand on the cusp of the storm, and Internet companies will inevitably want to use "community finance" in the capital market.

Obtain benefits and achieve a win-win situation;

4. In the process of marketization, the company itself has strong economic strength and brand value.

High, sitting on affiliated companies.

The development of a large amount of property management area can not only influence the partner's brand, but also make the cooperative laughing party worry-free in operation and management, and has extremely strong market competitiveness;

5. The economic difference between the eastern and western regions of China is large, and after positioning the region, it is also necessary to consider the price limit policy for property management charges when expanding the market in different places, so property management companies should compare and calculate the price limit of the company and the company's operating costs, so as to make the decision to enter the other place.

Summary. The development prospects of the property industry are very good.

The word "property" is translated from the English property or estate, which was introduced from Hong Kong to the coast and the mainland, and its meaning is property, assets, real estate, real estate, industry, etc. The word has been introduced into China since the 80s of the 20th century, and has now formed a complete concept

That is, property refers to all kinds of houses that have been completed and put into use and their supporting equipment, facilities and sites. A property can be large or small, a unit can be a property, a building can be a property, and the same building can be divided into several properties according to different ownership.

Is there a prospect for property market expansion?

The development prospects of the property industry are very good. The word "property" is translated from the English property or estate, which was introduced from Hong Kong to the coast and the mainland, and its meaning is property, assets, real estate, real estate, industry, etc. The word was introduced into the country in the 80s of the 20th century, and has now formed a complete concept, namely:

Cavity property refers to all kinds of houses that have been built and put into use and their supporting equipment, facilities and sites. A unit dwelling can be a property, a building can also be a property, and the same building can also be divided into several properties according to different ownership.

The development prospects of the property industry are very good. The word "property" is translated from the English property or estate, which was introduced from Hong Kong to the coast and the mainland, and its meaning is property, assets, real estate, real estate, industry, etc. The word was introduced into the country in the 80s of the 20th century, and has now formed a complete concept, namely:

Cavity property refers to all kinds of houses that have been built and put into use and their supporting equipment, facilities and sites. A unit dwelling can be a property, a building can also be a property, and the same building can also be divided into several properties according to different ownership.

Ancillary facilities: Ancillary facilities refer to all kinds of common equipment, common facilities and related sites, greening, roads, etc. inside and outside the building, including the public parts of the building, such as foundations, load-bearing walls, columns, beams, floor boards, roof leakage and outdoor walls. Foyers, stairwells, corridors, etc., as well as public facilities equipped with curved imitation equipment, such as elevators, antennas, lighting, fire-fighting facilities, green spaces, buried roads, street lights, ditches, pools, wells, non-operating parking garages, public welfare cultural and sports facilities and houses used by common facilities and equipment.

Summary. 1.Complete industrial and commercial registration, tax registration and qualification level; 2.

Acquisition of projects through market bidding or bidding (key needs are relationships and popularity); 3.Sign the project property service contract (including the pre-property contract); 4.Participate in the early stage of the project, start from the optimization of design, save investment, easy to use, easy to manage, put forward opinions and suggestions from the perspective of property professionalism, and participate in the process of project positioning, planning and design, building construction, sales service, takeover and acceptance; At the same time, in this process, the property project team is built, various management systems are established, project management plans are formulated, and project fee calculations are implemented.

1.Complete industrial and commercial registration, tax registration and qualification Kaichang level; 2.Acquisition of projects through market bidding or bidding (key needs are relationships and popularity); 3.

Sign the project property service contract (including the pre-property contract); 4.Participate in the early intervention of the project, from the optimization of design, saving investment, easy to use, convenient management, from the perspective of property professionalism to put forward opinions and suggestions, participate in the project positioning, planning and design, building construction, sales service, takeover acceptance and other processes; At the same time, in this process, the property project team is built, various management systems are established, project management plans are formulated, and project fee calculations are implemented.

Hello teacher, I would like to ask how to improve the quality of the property.

1. Mobilization training, convene mobilization meetings, and organize professionals to conduct training on job responsibilities, operating procedures, work standards, etc.; 2. Self-examination and self-correction, property personnel should criticize and self-criticize the post service, mobilize enthusiasm, and find out the lack of work; 3. Friendly rectification and prevention, and when encountering key and difficult problems in the service, if you need to brainstorm and analyze the deep slag to solve the problem; 4. Inspect and accept and summarize, and provide experience for follow-up work after the comprehensive quality is improved.

Incentives for expanding business, property sales targets, sales methods.

In the case of incentives, it is advisable to give cash and public incentives as a reminder to other employees.

If the business sales target and sales method are concerned, they can only be within the scope of their business company, so they generally take door-to-door sales services.

Sales Target: Sales**.

The sales target is the customer.

**, you need to look at what business you are selling.

What do you mean by what you want to sell?

It depends on what you're preparing? Then just fill in what you want.

Okay, thank you, teacher. Uh-huh.

Summary. Job Responsibilities: 1. Assist the property director to carry out project development work, undertake property management projects, and establish an information database and peer database of property development projects; 2. Responsible for the business negotiation and signing of the property contract in the early stage, the project transfer with relevant departments, the written evaluation of the projects undertaken, and the process tracking and management evaluation; 3. Prepare property management bids, collect, analyze and study property management market information, prepare property management plans and prepare market and real estate research reports; 4. Formulate monthly, quarterly and annual market expansion work plans, and resolutely implement and implement them.

Job Responsibilities: 1. Assist the property director to carry out project development work, undertake property management projects, and establish an information database and peer database of property development projects; 2. Negotiate and sign the property contract in the early stage, transfer the project with relevant departments, conduct a written evaluation of the projects that have been undertaken, and conduct process tracking and management evaluation; 3. Prepare property management bids, collect car blindness, analyze and study property management market information, prepare property management plans and prepare market and real estate research reports; 4. Formulate monthly, quarterly and annual market development work plans, and resolutely implement and implement.

What about the difficulty of the work?

1. The sales force is unstable, especially the lack of personnel with sales experience, and the training of sales personnel also needs to be strengthened. 2. The ability to capture and process information is lacking, which is manifested in: a. Lack of ability to grasp market information, in the modern society with highly developed information, information is passing through, and there is some effective information flowing around us, but we have not grasped it.

b. The lack of information exchange makes a lot of effective information lost in vain and the work is passive. In future work, effective measures should be taken to give play to the role of information, increase the exchange of information, strengthen the ability to process information, and strengthen internal communication and exchanges. 3. The publicity power is wide enough to touch the purity department.

4. There are few marketing planning activities, especially during targeted holidays and major events.

In fact, there is no difficulty, it depends on personal ability.

First, the property needs to expand the market in a planned way. First of all, the property should fully analyze the demand of the market, clarify the target market for expansion, analyze the advantages and disadvantages of competitors, and determine its own competitive advantages; Then, combined with the management of project resources, formulate a suitable market expansion strategy; Finally, according to the strategy, combined with the management of project resources, the implementation of market expansion. Second, the property needs to have a good customer relationship management mechanism.

First of all, the property needs to establish a good customer relationship management framework, Tongdan or through the customer relationship management system, record the basic information and transaction records of the customer group households; Secondly, the use of project resources, combined with the customer relationship management system, the development of customer relationship management mechanism, through the establishment of a good customer relationship management mechanism, to provide strong support for the property market expansion. Thirdly, properties should intensify their marketing activities. First of all, use the resources of the management project, establish a sound marketing system, and determine the marketing channels in combination with their own reality; Secondly, combined with the management project resources, an effective marketing strategy for mold potatoes was formulated. Finally, take active promotion activities to enhance the visibility of the property and increase the customer base through networking, publicity, customer hospitality, image building, etc.

Hello dear, 1Conduct market research: Property companies can conduct market research to understand the consumption habits of local people, their expectations for property services, and the characteristics and advantages of managing projects, so as to formulate targeted expansion strategies based on local market conditions.

2.Promotion strategy formulation: According to the results of market research, formulate a publicity and promotion strategy for the model, and formulate a promotion plan with effective results in combination with the characteristics of the management project to attract more customers.

3.Network publicity: Property companies can use network publicity, with the help of social platforms, such as social media and other platforms, to carry out accurate publicity, so as to improve the visibility of management projects and attract more customers.

4.Organize activities: Property companies can organize various forms of activities, such as holding **, points and activities, as well as regular management project exhibitions, etc., to attract more customers and increase the degree of management projects.