How to achieve accurate promotion? How to achieve accurate customer promotion

There are many ways to do it Brother, it mainly depends on what type of people you need, and what is the customer group?

Each group has a different way of promoting it. Let's say you're selling cars, it's definitely going to a car forum post.

Assuming that you are selling **, then you definitely need to find a majority of female customers, then go to Xiaohongshu, Meiyu, such a platform.

Summary: Analyze the attributes of customers, determine that customers are concentrated in **, and finally go to that place, in the form of sharing, to attract the other party to add you. In fact, precise promotion is very simple, don't think about it complicated!

Precise delivery in the era of big data marketing.

Most Internet users are no strangers to this phenomenon: the keywords they enter in the search engine are relative to the advertising information displayed on the right side of the current interface, even if you launch the search interface and log in to other**, the information content presented in the advertising bar is still closely related to the information you have queried and browsed.

However, most users are accustomed to this situation, and industry insiders can see the traces of the changes of the times. In today's era, people are already very familiar with the Internet, and big data has gradually entered people's field of vision and become the focus of people's attention. McKinsey, a well-known management consulting company, has also realized the value of big data, and believes that the application of data as a production factor in modern society is extending to more and more industries and fields.

First, market segmentation.

The market environment you are facing, you must refine the channels, and classify the market channels you are facing, geographical location, population, economy, consumption level, and so on.

Second, precise positioning.

After the market channel is graded, you can position your product to see which level of the market is suitable for.

Third, precise promotion.

Then start to promote in specific market channels. This is to find some resources, even Mobai.

It should be in this order.

If the landlord is in the real estate and financial loan industry, then your customer group is very extensive, and it can be said that basically an adult consumer is likely to cooperate with you!

Then, we should subdivide the customer group into three categories: "ordinary consumers", "high consumers" and "business owners".

Ordinary consumers are generally at the bottom of the consumption level, and they generally do not have great requirements for material living standards, and the economic level of such groups will not be very high, so for the landlord, such groups basically have no effect, and I don't plan to teach the landlord how to find customers of this group!

High consumer groups are more accustomed to overdraft purchases and impulsive consumption, so these groups of people have a relatively large demand for financial loans, and can develop this kind of group, a large part of them are accurate customers, it is recommended that the landlord try the "nearby customer marketing software" to get customers, this software comes with a customer intention analysis system!

Not to mention the rest of the business owners, the flow of funds is very large, so it is more in line with it, you can try to find it on the online business yellow pages.

With SKYCC combination marketing software, it is easy to achieve accurate promotion.

What are the ways to find accurate customers online, online promotion methods for accurate customer acquisition, and drainage space.

1. Customer-centricRelying on powerful database resources, through the analysis and integration of data, accurate analysis and positioning of customers, so as to achieve the right time, the right place, the right price, through the right marketing channels, to provide accurate customers with the products of demand, in order to maximize the benefits of the enterprise.

2. Dig out customer needs.

In-depth insight into users and excavation of users' potential needs is the foundation of precision marketing. For example, if we learn that a user has purchased milk powder, then we can know that there are children at home, and we can push suitable infant products such as early education courses to him.

Insight into consumer needs before targeting, marketing results will be more effective and effective than casting a net.

Precision marketing relies on big data technology to analyze users' consumption habits, and through big data calculation, it can accurately predict the real needs of users, and then push business information in a targeted manner, so as to accurately reach what users want and like, and effectively divert traffic, reach users and promote sales. With precision marketing, stores can easily achieve measurable, low-cost marketing and drive valuable foot traffic to themselves.

1. Shoot the shirt frequently.

This is a major trend of drainage now, what beauty **, dressing**, etc. are all over the Internet, and calling Qi Xiang is transmitted through **; But this shooting is a bit troublesome, not only has high requirements for settings, but also the shooting materials and expressions need a certain level;

But the good thing is that the effect of this drainage is very violent; As long as your ** amount goes up, there is no problem for you to explode a WeChat in two or three days; plus it's so hot now; The flow is very large; As long as your content is of good quality and can bring value to users, you are not afraid of not being able to attract traffic.

2. Fission from existing circles.

3. Push each other. You can find people who are more famous than you or have some foundation to help you promote; If you have a certain number of fans, then find you at the same level to push to each other, or spend some money to some big coffee, let him help you promote, in the form of "borrowing", or in other words: the form of sharing fans, to achieve a win-win situation.

4. Activity promotion.

This is for Xiaobai to carry out some low-cost activities to promote, such as: scan the code to send prizes and the like, but now people demand high prices, how to design the seat of this prize requires you to activate your smart brain.

You can publish your *** on QQ space, QQ signature, and Weibo homepage, and promote your *** every once in a while. You can also join different QQ groups according to the characteristics of Zheng Bo's products, such as the mother group, the skin care product group, or you can search for some local QQ groups, the connection will be closer, and the pass rate will be higher. Then you can try to promote your own *** in QQ mailbox drifting bottle and WeChat drifting bottle.

1. User-oriented, using big data to really "draw" users in front of them, marketers can build user portraits based on the data in the database, so as to make instructive analysis of products, user positioning, and marketing.

2. There are a lot of one-to-one specialized marketing** When dumping products, you often encounter such problems: the products are the same, but the needs of users are different, how to sell the same products to different users? This requires us to carry out "one-to-one" characteristic marketing.

3. In-depth insight into users and mining the potential needs of users is the foundation of data marketing. Data tag crowd portraits can accurately understand the potential consumption needs of users.

Introduction to several basic methods of promotion (conventional) promotion methods 1Search engine promotion method Search engine promotion refers to the use of search engines, categories and other network tools with the function of retrieving information to carry out the first promotion. Because the basic form of search engine can be divided into spider search engine (referred to as search engine) and search engine based on artificial classification directory (referred to as classification), so the form of search engine promotion also correspondingly has a search engine-based method and a catalog-based method, the former includes search engine optimization, keyword advertising, fixed ranking, content positioning based advertising and other forms, while the latter is mainly in the appropriate category of the classification directory for ** login.

With the further development and change of the form of search engine, there are also other forms of search engine, but most of them are based on these two forms. The methods of search engine promotion can be divided into many different forms, such as logging in to free categories, logging in to paid categories, search engine optimization, keyword advertising, keyword bidding ranking, web content targeting advertising, etc.

Judging from the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the way of search engine marketing is also evolving, so the appropriate way of search engine marketing should be selected according to the changes in the environment.

2.E-mail promotion methods E-mail is the main means of promotion, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc. Permission-based email marketing is different from spam, and permission-based marketing has obvious advantages over traditional promotion methods or unauthorized email marketing, such as reducing the nuisance of advertisements to users, increasing the accuracy of potential customer targeting, enhancing relationships with customers, and increasing brand loyalty.

The premise of precision marketing: first, the accuracy of positioning, that is, which customers are your services or products mainly targeted, and what are their consumption levels and living habits?

The second is the accuracy of marketing channels, knowing which people are your customers, so what channels and what ways can we let these prospective customers know about our services or products

The third is to establish our own traffic pool, so that all our potential customers can be attracted to our own traffic pool, and enhance customers' trust in us through value output

1. Achieve precision marketing through big data analysis.

The first step is to determine who my product is suitable for and which groups of people are likely to become my customers. Different customers bring different values, so it's important to find the right place for a new product when it comes to market. Only in the right place can it give full play to its value.

We can use modern technology to establish a database, understand market trends, collect consumer data and then segment it, so as to find out our target customers and achieve precision marketing.

2. Precision marketing through the Internet.

After determining the market positioning of the product, it is necessary to find a way to bring the product to the market. And a good promotion strategy is the key to success. For a long time, everyone has been accustomed to hand promotion methods, which are nothing more than advertising, ** and other marketing methods.

However, when the enterprise spends a lot of financial and material resources, the result is very effective, but it does not know what the problem is. We can do marketing through **, there is a search function, we can set keywords on it, so that consumers can actively explore. Precision marketing uses the screening of the database to find target customers, implement effective promotion strategies for the Spring Festival, and achieve accurate sales.

3. Achieve precision marketing by building self-improvement.

Nowadays, the Internet is very developed, and many people have their own WeChat, Weibo and other social software. We can build our own ** for consumers to browse. Or set up your own WeChat*** to post product information on it.

What is more accessible is to establish a WeChat QQ group to communicate with customers in the group to meet the needs of customers. You can also invite some Weibo celebrities and internet celebrities to help us promote our products and use their attention to attract consumers. Achieve precision marketing.