What are the ways for enterprises to promote for free?

First of all, when we carry out promotion, we must determine the purpose of promotion. Establish the company's image or promote products; Or promote the brand, or carry out word-of-mouth foreshadowing. After determining the purpose of the promotion, you can formulate the title and direction of the promotion content, as well as the corresponding resources.

Promotion is nothing more than offline and online, offline according to your product or customer group.

The choice of online channels is also very important in the promotion process. However, the main purpose of online enterprises is to promote products and increase the number of consumers who buy them, so we must first determine our product keywords and product demand groups, such as whether your products are suitable for online shopping or search. For example, through search engines, generally through the whole network coverage, although all roads lead to Rome, no matter which platform will basically have an effect, is the question of how much effect, but we must first have a focus, for example, most of our customer base is from search engines, then our first focus is on the mobile phone, then we have to study the mobile phone.

See how your words are displayed and what platforms are displayed on the homepage. There are several emphases. In this way, we will not do some useless work, many companies do publicity, money is spent, and the first thing is done, but the effect is almost none, that is, there is no accurate aspect, no focus.

There is a misunderstanding of the promotion of most enterprises, many people will directly add the region and keywords to promote, do a lot of regional words, this is actually a misunderstanding, we do regional words of course, but many people in the same city do not necessarily add regional search, such as food machinery, many customers will first search for food machinery how much, or the specific classification inside, such as steamed bun machine, then customers will search for how much is the steamed bun machine, these in the same city do not necessarily add the region to search. For example, in the Beijing area, how much is the steamed bun machine in Beijing, there are very few searches, and then there are many related things we can do, such as searching for the steamed bun machine is possible to open the steamed bun shop by itself, then we can do it, of course, you have to have the time and energy to do it, such as how much profit the steamed bun shop makes, how to sell steamed buns, these are our keywords to do. Because you have to put yourself in the customer's shoes and think about how he searches and understands.

But first of all, there is a point in publicity, our hot words must be focused on first, otherwise, there are a lot of small regional words, and there is no hot word, and the effect will definitely not be too good.

Free promotion. In the form of content operation and promotion, through the content (here the content includes text, **, audio, **, etc.) push, get free traffic in the self-** platform, example sentences are representative from the ** platform, two micro and one blog, headlines, Zhihu, post bar, Q&A, etc.; **Platforms are, Douyin, **, B station, Kuaishou, etc.

Such as: Encyclopedia, Paste Bar, Know, Experience, Library, Baijia Number, etc.

There are also many platforms that can be promoted, and most of them are free, and they also pay the cost of labor, time, and energy while they are free.

The free promotion method of enterprises is actually to release information through other platforms to select enterprises, but the advantage of this method is that it does not cost money to promote, but the disadvantage is that it takes a lot of time and needs to study various things every day.

But although this kind of is free and does not require much cost, the only cost is the cost of time.

And the speed of acquiring customers is relatively slow, I think that enterprises should be free to promote the promotion, and pay for the promotion.

There are many ways to promote enterprises, but it does not mean that each one is suitable for you, and you need to analyze, plan and layout your own industry, product characteristics, audience users, and online foundation to do corporate publicity.

This is also a common way to promote, and it is also loved by many large and medium-sized enterprises. Search engine promotion can also be divided into two types. One is SEM, which is called bidding, pay-per-click method.

The other is SEO, called free optimization, which is optimized for the official website to rank on the first page, and there is no charge for clicking.

The most important thing in short** promotion is creativity. Make a refinement that conforms to the brand image and creativity, and put it on the corresponding network platform to achieve the purpose of product marketing and brand communication.

The third type is in-feed advertising.

In-feed ads refer to ads that are mixed with their own content, also known as native ads. Greatly reduce the user experience, with this way of favoring, and at the same time, according to the algorithm characteristics of the platform, it can spontaneously generate secondary communication, such as: **, sharing, like.

This kind of secondary communication does not require the advertiser to pay the cost at all, but the effect is better than the advertisement itself. Of course, in order to achieve this effect, advertisers must continuously optimize the advertising content, so that the advertising can truly become a part of the content, so that the user's liking can produce secondary communication.

Fourth, brand word-of-mouth marketing.

For example, platforms such as News**, Zi**, Q&A Platform, Xiaohongshu, Zhihu, etc., through the characteristics of different platforms and combined with brand products, output high-quality and high-quality content, and continue to be multi-dimensional and multi-channel advertising and dissemination. Finally, it achieves the role of good brand reputation and increased brand reputation.

The following points need to be paid attention to in corporate promotion:

1. Clear company positioning: accurate publicity.

Just as one cannot be used for two purposes, it is impossible for a company to be all-encompassing and do many industries. Therefore, when a new company begins to promote and promote, it must have a clear positioning and accurate publicity. First of all, we must grasp the pain points, what the customer is interested in, and what the demand is the highest, do it.

In other words, the promotion of the new company must come out from the perspective of being demanded. From the perspective of being demanded, enlarge the characteristics of the company's products and grasp innovation as a highlight. Exaggerated advertising has become a malaise in the industry, and it has also been rejected by customers.

2. Innovative promotion methods: online and offline.

At present, the development of the Internet has been in the best era, almost everyone is online, and almost all information can be shared online. Therefore, if the new company wants to do a good job in publicity and promotion, there are many channels, and the focus is on rational use and innovative promotion, that is, the combination of online and offline. The development of Douyin, ***, and Baijiahao has brought unprecedented opportunities for the company's promotion, and the new company should make good use of these network platforms to actively carry out original promotion, and at the same time, it is also necessary to be careful not to have only three minutes of heat, any of the platforms, is not an overnight success.

Offline promotion can not be given up, after all, shopping malls, squares and other places with a large amount of ** are the best places for local brand promotion, only local publicity is done well, in order to bring more business opportunities and development. In the Internet era, the development of the company must be with the help of promotion, and make good use of a variety of promotion methods in order to start the brand.

3. Develop a suitable promotion plan: quality feelings.

The content of the promotion plan also determines the success of the promotion. Quality should come first, quality includes two meanings, one is the quality of the content, can not be perfunctory, can not plagiarize other enterprises. Instead, it is necessary to formulate a promotion plan with pain points according to the characteristics of the enterprise and from the actual situation.

On the other hand, it means that the promotion plan should not be sloppy, and whether it is in electronic or paper form, it must be reasonably arranged. There is no excellent promotion program content, and many innovative promotion methods are in the air.

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When formulating the best promotion plan, it is often necessary to involve a variety of network promotion methods, network promotion includes free promotion and paid promotion methods, paid network promotion common forms of network advertising, search engine keyword advertising, etc., and free network promotion methods are more, the application is also more flexible, in fact, there are a large number of free promotion resources on the Internet now available for promotion, these common free network promotion methods include search engine natural search, network classification directory, ** link, blog promotion and so on.

Search engine natural search: At present, mainstream search engines provide free inclusion and retrieval of web pages, this free search engine promotion is one of the most effective methods of network promotion, a search engine friendly ** may more than 70% of the traffic are from the search engine, therefore**promotion should pay attention to the search key imitation engine natural retrieval (** should carry out the necessary search engine optimization). The basis for the obvious effect of natural search engine search is that the website construction has a high level of professionalism and high-quality content.

Forum promotion: Although most forums do not welcome advertising information, if the promotion information is integrated into valuable content to provide, not only will it not be regarded as an advertisement but the promotion effect is obvious.

Viral promotion: Viral promotion is word-of-mouth communication on the Internet, such as some valuable functions and services, users can carry out ** through QQ and other web chat tools, emails, etc., so as to spread in a larger and larger range.

Blog promotion: With the competition of large portals to provide free blog hosting services, there are now more and more blog platforms that can be used, and publishing their own articles on the blog and properly integrating the promotion information is one of the ways to play the role of blogging, in fact, blog promotion has been used by many **webmasters (especially those who do SEO), even to the point of abuse.

In addition to some of the free network promotion methods mentioned above, there are many alternative methods, which depend on the personal interests and network resources of the operators, such as some well-connected webmasters, using QQ to promote their own to friends, my flash word network is like this, some use online games, online stores, etc. to promote, and some newly released **use news releases and other promotion methods.

If it is self-promoted, there are still many free promotion methods, generally speaking, blogs, libraries, microblogs, stickers and other official types of ** promotion are free potato heads, and you can choose the right number of width promotion programs according to the needs of Qiaozao.

There are many ways to promote, if the jujube mold is free, that is, go to various sites to enter the rock to register, and then go to the hair mask to build the cloth article, the blog forum is the same, basically you can register yourself.

The common way of enterprise network promotion is buried, and the future marketing trend of small programs is free to promote by Grip Hui.

If you do not forsake you, I will be forced to die.

739591106 Drainage, you need to be able to +. Do not fold a large amount.

**Promotion is the most traditional way to promote the Internet, with a low threshold for promotion, easy to operate and good transformation effect, is a way for small and medium-sized enterprises to be more enthusiastic about the promotion, to do the following methods of promotion:

Before doing the first promotion, we must pay attention to whether our own ** meets the basic criteria of the marketing type, and the first mountain sales type ** generally has the following characteristics: 1Conform to search engine crawling habits 2The page should have the ability to convert.

If you don't meet these two basic points, you will encounter poor results when doing first-class promotion, or the promoters are very hard-working, but they can't achieve good results.

On-page optimization is one of the jobs in SEO (Search Engine Optimization), SEO work is professional work, and it is not possible to do this job well by updating a few articles every day. On-site optimization should pay attention to the specification of the page, the specification of the link, the layout of keywords, the writing of tdk, the construction of internal links, the reasonable use of tags, etc., only in this way can the things in the site be done well, as long as the site is done well, in order to consider the next work, that is, off-site optimization, off-site optimization is also the work in SEO, its main use, is to attract the spider crawl of search engines, of course, there is also a role, is the layout of long-tail keywords. Off-site optimization is not a large quantity, but a high quality; For example, if you go to change a high-weight link, it is much stronger than if you do dozens or even hundreds of spam links, so you must pay attention to quality when optimizing the external link.

At present, there are fewer and fewer platforms that can post external links, and in addition to some forums, there are also some blogs that can be posted; With the stricter management of various platforms, there are fewer and fewer external link platforms, so the work of external link construction will become more and more difficult. At this time, those who respect the middle should pay more attention to quality.

Bidding promotion and letter bureau information flow promotion can also be regarded as a way of ** promotion, but it needs to be paid to deliver; The cost of this kind of promotion will be higher and higher, because, ten years ago, it may be three people to grab a keyword, now it is thirty people, and it may become three hundred people in the future, therefore, the bid will be high.

In addition to strong data analysis skills, bidding promotion also requires planning ability and copywriting ability, all three of which are indispensable. If you want a higher ROI, you must constantly optimize the choice of words and conversion, there is no best account structure, only a better account structure, summary:

**It is a product of the traditional Internet, and at present, everyone's demand for ** seems to have become weaker, but it is not. ** is a symbol of the corporate brand, if you want to attract people in the Internet, then your official ** must do a good job.

It is not easy to start a business, and I wish you all the best.