What is the targeting method of network alliance promotion

The advertising alliance is referred to as the network alliance, and the network alliance is a large number of ** alliances and helps advertisers achieve advertising through the alliance platform. For the owner, especially a large number of individual webmasters, the network alliance is an important way to make profits, and for advertisers, the network alliance promotion is actually an extension of search engine promotion, we do SEO or bidding ranking borrowing only the search engine platform, and when we promote on the network alliance borrowed a large number of Internet**. On the whole, although the promotion of network alliances is not as precise as that of search engine promotion, it covers more time for potential customers to go online.

The network alliance provides a variety of targeting methods, among them, the site selection method mainly includes the ** directional selection method and the subject word directional selection method, the former is mainly through manual or tools to screen and add the relevant categories of **, the latter is to set the subject words for the promotion materials, so that it automatically matches the same theme of the alliance web page. The crowd selection methods include search term targeting, visit targeting, click targeting, and interest targeting, among which search term targeting is the most important and most commonly used.

There are 4 ways to target affiliate promotion.

The first is keyword targeting, which reflects the strong needs of netizens behind each keyword, and is also the best time for business owners to launch a marketing offensive. Network alliance keyword targeting is based on the search and browsing behavior of netizens to target audiences.

The third is geographical targeting, which can be more accurate and does not waste promotion costs.

The fourth is ** orientation, business owners sometimes have certain requirements for the ** environment displayed by the promotion information, so the network alliance promotion can realize the needs of business owners to choose different industries. If the business owner performs very well on certain **, they can also specify a specific ** and bid separately for more targeted focused delivery. If the business owner finds that the delivery effect of certain ** is not satisfactory, or based on their own experience, they feel that a certain type of ** is not suitable, they can set the exclusion setting, and after the setting, your promotion information will not be displayed on these sites.

Targeted promotion is a comprehensive network promotion service brand created by Shenzhen E-commerce Technology Co., Ltd., with search engine optimization (SEO) and search engine marketing (SEM) as the core.

The services provided by targeted promotion include optimization, diagnosis, promotion, search engine marketing, English external link services, etc. This is my reply, if there is any similarity, it is purely a coincidence of Tong calling, just for reference to guess.

Targeted promotion, as the name suggests, is to fix the direction, lock the target, and carry out targeted promotion.

The purpose of targeted promotion is to be targeted and directly target the target group.

There are many dimensions of "Orientation", such as age orientation, gender orientation, regional orientation, wealth orientation, and so on.

3. In the behavior attribute settings, select "Visited a specific web page" and click "OK". (as shown below).

4. Then click "Visitor Settings" on the right side of the "Visited a specific page" behavior. (as shown below).

5. Go to the visitor settings page, select according to the crowd list, then add it to the "Associated Crowd" checkbox, and then click "OK". (as shown below).

Keyword Targeting: Behind every keyword is a reflection of the strong needs of netizens, and it is also the best time for business owners to launch a marketing offensive. Network alliance keyword targeting is based on the search and browsing behavior of netizens to target audiences.

Visitor orientation: Business owners often spend a lot of money on marketing, especially the Internet or traditional ** investment is amazing. But when a large number of netizens poured into the company**, the number of people who clicked to buy was very small, and the loyal old members of the business owner were even few.

How do you regain lost customers? How do I influence someone who has come to me again? How to carry out affiliate marketing and cultivate your loyal users?

These issues have become one of the important challenges faced by business owners. This problem is solved by the alliance's visit targeting, which includes two ways, one is based on clicking on a search promotion link, and the other is a visit to a specific page.

Interest targeting: business owners will generally choose and place products based on the target audience, and in the Internet era where netizen behavior is fragmented, aggregating the audience has become a very critical step to influence the target audience.

Geographical targeting: After setting the regional targeting, the promotion information (materials) of the enterprise will only be displayed in the region selected by the enterprise. For example, if the client's business is only in Shanghai and Jiangsu and Zhejiang, he can only choose the corresponding region.

Geo-targeting can be targeted more accurately and without wasting promotion costs.

3. In the behavior attribute settings, select "Visited a specific web page" and click "OK". (as shown below).

4. Then click "Visitor Settings" on the right side of the "Visited a specific page" behavior. (as shown below).

5. Go to the visitor settings page, select according to the crowd list, then add it to the "Associated Crowd" checkbox, and then click "OK". (as shown below).

Targeted promotion is to target the target group and target the promotion. The scope of promotion is relatively accurately controlled within the scope of the target group, and the premise is to lock the target group with high precision.

Outreach to a specific group of people or regions.