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Some time ago, according to ** reports, "Xiaobawang Cultural Development****" was filed for bankruptcy reorganization, the applicant is Yin Xiaoyun, the company's legal person Feng Baolun has been listed as a restricted high-consumption person, the report came out, many netizens who don't know the truth have said, "Ye Qing knot!" ”。Regarding this report, Xiaobawang's official website also made a statement, pointing out that the company that was filed for bankruptcy reorganization has nothing to do with Xiaobawang now, but the company has previously cooperated with Xiaobawang on the project, but in the end, the project did not meet everyone's requirements and expectations, so it has nothing to do with Xiaobawang now.
However, because of this incident, Xiaobawang has returned to people's field of vision, evoking many memories of the post-80s and post-90s.
<> now Xiaobawang company will still produce game consoles and educational electronic products, but now the products have been greatly upgraded, children's early education machines, tablet computers, e-books, etc. are in production and operation, but now the game console can not return to the original household name almost everyone has a time, now the game is diverse, and now everyone's copyright awareness is very high, so Xiaobawang's game has gradually faded out of people's field of vision.
In addition to the production of game consoles and early education machines such as educational electronic products, in fact, Xiaobawang company also produces kitchen appliances and household appliances such as induction cookers, electric pressure cookers, rice cookers, electric kettles, juicers, water dispensers, gas water heaters, electric water heaters, electric heaters, electric fans, razors, hair dryers, electronic mosquito killers, electric mosquito coils, electric liquid mosquito coils, electric mosquito swatters, chargers, flashlights, radios, etc. There are also insiders who broke the news that Xiaobawang has also produced mobile phones, and people who may not pay special attention to this company will not believe that in fact, Xiaobawang produces such a variety of things.
Although I am a post-00s, I am no stranger to Xiaobawang, so I don't think this company will go bankrupt, after all, it has been in business for so many years, and the production field involved is also very wide, if you incorporate some innovative things, maybe it will reoccupy the market.
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Xiaobawang is still continuing to produce the original game consoles, audio-visual products and educational products, as well as increasing the production of kitchen appliances and household appliances.
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The production still includes the original educational products, kitchen utensils and household appliances. It's just that we don't know and. There are quite a lot of variety.
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The reasons for the decline of Xiaobawang are as follows:
1. Duan Yongping, the founder of Xiaobawang, left Xiaobawang and took his team with himAlthough Xiaobawang also began to develop new products, it was too developed, lacked core leaders and did not have its own accurate positioning, which led to the hindrance of its own development in various industries, and even made its own game console industry lose its competitiveness.
Second, the product is easy to be imitated, and the competitiveness is too great。The game machine itself is to imitate foreign game machines, when the game console rose abroad, many keen Chinese manufacturers began to imitate, Xiaobawang is one of them, and has achieved great success, but there are more and more products of the same type on the market, many products are more attractive than Xiaobawang, and at this time, Xiaobawang is facing the failure of new product development, the original product can not keep up with the pace of upgrading, and gradually loses its competitiveness.
Third, the advent of the Internet era has caused a huge impact。With the development of science and technology, the society has entered the Internet era, high-tech products such as computers and mobile phones are becoming more and more popular, and the traditional game consoles have been greatly impacted, and slowly come to the brink of elimination.
To sum the aboveA manufacturer like Xiaobawang that has no technology, no market, and no large amount of capital investment will definitely not be able to play!
Yes, there is really no technology, and they used to be copycats of other people's game consoles; There is no market, because they are all other people's things, and as soon as others enter the country, you can't play this set!
So in the end, I want to rely on the influence of the brand back then to enter the game market, but Chinese players are not fools, knowing that the strongest are Nintendo, Sony and Microsoft, how can they buy you a brand that started with copycats back then?
And these bosses in my country can see clearly, if they have money, they must be going to play real estate, but in recent years, the original big brands of real estate have been hard to support, and these hundreds of millions of funds are basically dead, and by the way, the original smaller enterprises are dying together!
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The decline of Xiaobawang is essentially the development of the domestic economy, with the improvement of the people's living standards. Consumers have enough money to buy computer products. The gaming and learning functions on the computer are far superior to those of Xiaobawang, resulting in Xiaobawang becoming less and less favored by consumers.
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This is now people's lives are relatively full, and there are also a lot of online games, so people gradually move the entertainment items to these games.
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It is because this brand has not had any particularly good products all along, and there are certain quality problems, so it will decline.
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Xiaobawang game console is now declaring bankruptcy because of the company's philosophy. Once the company's philosophy does not conform to the laws of the market and expands too rapidly, it will inevitably be the best in the market and eventually fall into the clouds. <>
1. The legend of Xiaobawang can be said to be the common memory of the hearts of the two generations of 80 90, although it is a copycat game machine, but it used to be simple and easy to operate, and it is very affordable, and it is popular all over the country. Presumably, people in that era had played the Xiaobawang game machine, and at that time, the Xiaobawang game machine relied on the low **, and it was transformed into a computer learning machine, and it once reached the peak of its career. At that time, it can be said that it seized the Chinese market, and even invited the most famous stars such as Jackie Chan to endorse.
Second, the decline of XiaobawangBut later, the founder of Xiaobawang left and took the team with him, and Xiaobawang also focused on development and lacked its own accurate positioning, so it failed to develop well in every place. Because of the lack of independent highlights and innovation, it has also lost its ultimate competitiveness in the game industry. And later, other manufacturers also took a fancy to the high profits of game consoles, and also invested more and more similar products, which are more attractive than Xiaobawang, Xiaobawang failed in the development of new products, failed to keep up with the pace of the times, and naturally will continue to be devoured.
3. The impact of the Internet eraAnd now that the Internet era has arrived, people prefer intelligent electronic devices and these convenient and simple smart products. Traditional game consoles are struggling under the impact of this ** and are already on the verge of elimination. Xiaobawang did not grasp the pace of transformation at that time, and was still resting on his laurels, so he could only face elimination.
And Xiaobawang also wants to develop in other fields, but it lacks core technology, so the product is naturally not recognized by the market, and now the declaration of bankruptcy is also related to strategy, and the lack of innovative technology will naturally fail.
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For many post-80s, it must be a very happy thing to have a Xiaobawang learning machine or game console when they were young, Xiaobawang is definitely a very important part of the childhood memories of the post-80s, unfortunately, Xiaobawang also declared bankruptcy, for the news of Xiaobawang's bankruptcy, I believe many people are not shocked, and the reason for its bankruptcy is also foreshadowed, let's take a look.
1.The founders are leaving, and the product positioning is confused.
In the 90s, the annual output value of Xiaobawang can exceed 1 billion yuan, all of which are inseparable from the founder of Xiaobawang Duan Yongping, and later Duan Yongping left Xiaobawang and took away his own team, which made Xiaobawang very angry. The lack of core leaders and the lack of their own accurate positioning have led to the development of their own industries in various industries, and even their game console industry has lost its competitiveness.
2.The product is easy to be imitated and too competitive.
The game machine itself is to imitate foreign game machines, when the game console rose abroad, many keen Chinese manufacturers began to imitate, Xiaobawang is one of them, and has achieved great success, but there are more and more products of the same type on the market, many products are more attractive than Xiaobawang, and at this time, Xiaobawang is facing the failure of new product development, the original product can not keep up with the pace of upgrading, and gradually loses its competitiveness.
3.The advent of the Internet era has caused a huge impact.
With the development of science and technology, the society has entered the Internet era, high-tech products such as computers and mobile phones are becoming more and more popular, and the traditional game consoles have been greatly impacted, and slowly come to the brink of elimination.
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The main reason for the bankruptcy of Xiaobawang is because the product has not kept up with the times. In the earliest days, Xiaobawang used to be popular all over the country. It has disappeared for so many years because its products have not been updated and have lost their competitiveness.
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The main reason is definitely that it has not kept up with the development of the times and the development of science and technology, and the innovation of software and products has led to its bankruptcy, and the secondary reason seems to be that there are problems among the shareholders of the company.
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Xiaobawang game machine should be the memories of many people when they were young, maybe now there are more and more electronic products, and the game competition is getting bigger and bigger, Xiaobawang is still staying in the original game, the innovation is not high, and other products have no bright spots, and it will slowly go bankrupt.
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Because Xiaobawang has not innovated and changed, it has been left behind by the trend of the times, which eventually leads to bankruptcy.
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On January 7, 2020, Chen Jianren, the owner of Yihua Department Store, the owner of Xiaobawang, stepped down as the chairman of the company and was replaced by Feng Baolun. Now Chen Jianren has also fallen into a crisis in the capital chain, the shopping mall is changing rapidly, and Xiaobawang has not caught up with the trend of the times after all.
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Xiaobawang may not be very familiar with today's teenagers, but for the post-80s and 90s, it is an indispensable memory of childhood. But according to official information, on November 9, Xiaobawang filed for bankruptcy reorganization. Although Xiaobawang officials did not give a specific reason, according to the grapevine, it was said that it was because Xiaobawang enterprises were involved in a lot of judicial cases, and the disputes over equity investment funds were also relatively serious, so they had no choice but to apply for bankruptcy and reorganization.
1. Xiaobawang was favored in the nineties. In the nineties, Xiaobawang can be said to be favored by many people, when people's entertainment methods were relatively simple, and Xiaobawang game consoles have successfully become one of the ways of entertainment for a generation. But with the advancement of time and the development of science and technology, the Xiaobawang game console is not very popular, because more and more new products have appeared, replacing the position of the Xiaobawang game console.
But Xiaobawang also knows how to open up its own market and enter the market of a series of electronic products such as repeaters.
Second, Xiaobawang caused disputes. Although Xiaobawang is ready to change careers and announced its official return to the console market in 2018, it has not been very successful. In 2019, Xiaobawang was involved in as many as 98 judicial cases, the most of which was the dispute over equity investment funds, which not only had to bear legal responsibility, but also the legal representative of Xiaobawang was also restricted from consumption.
Although Xiaobawang has been selected as the executor many times, there are so many judicial disputes, Xiaobawang can only apply for bankruptcy and reorganization.
3. Bankruptcy and reorganization is the best choice for Xiaobawang. Although Xiaobawang changed his strategy and tactics to a certain extent, he still failed. The failure of a business is not terrible, but Xiaobawang has fallen into economic disputes, which is why such a serious problem will occur.
Xiaobawang Company has made a clear reply, saying that it is to investigate the corresponding legal responsibility, and hopes that Xiaobawang can perfectly solve the judicial dispute, do a good job of internal adjustment, and return to our sight as soon as possible.
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I wonder if Duan Yongping can buy it?
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I think it's because their company hasn't developed more technology products that are in line with the progress of the times, so the sales of the products are very low, and the company is facing bankruptcy in the end.
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Mainly because they did not keep up with the trend of the times, coupled with the fact that there were accidents in management, which eventually led to bankruptcy.
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In fact, it is because the company has been in a state of negative growth and is already in debt, so it will collapse.
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Many post-80s generations are familiar with the brand Xiaobawang, and Xiaobawang game consoles have accompanied many post-80s generations through their childhood. However, the news that Xiaobawang was filed for bankruptcy suddenly came out on the Internet, and this news was reported by many **, so that many netizens thought that Xiaobawang was bankrupt, and finally, Xiaobawang officially came out to refute the rumors, Xiaobawang did not go bankrupt, and the bankruptcy was a cooperative company of Xiaobawang, which had nothing to do with the Xiaobawang brand. So what exactly is the background of this company?
Let's take a look.
1.It used to be a cooperative company with Xiaobawang.
This company is called Xiaobawang Cultural Development ****, and the Xiaobawang game machine that we used to be familiar with is produced by Zhongshan Xiaobawang Electronic Industry Company. Xiaobawang Culture Company was only authorized to use Xiaobawang's trademark, this company was founded in 2015, and wanted to use the Xiaobawang brand to create the only game company in China with high-end console chips, but ultimately failed, and the Xiaobawang brand also terminated the cooperative relationship with this company in 2019, and now the two companies have no relationship.
2.Xiaobawang issued a statement.
As the news of Xiaobawang's bankruptcy is spreading more and more on the Internet, it has had a negative impact on Xiaobawang company, so Xiaobawang has publicly issued a statement that Xiaobawang has terminated the cooperative relationship with this bankrupt Xiaobawang Culture Company in 2019, and I hope that the major ** will no longer spread the news of Xiaobawang's bankruptcy, Xiaobawang currently has more than a dozen brands in operation, and this negative news has affected the normal operation of Xiaobawang and brought them huge losses.
3.I hope that the self-** people will not be the title party.
This oolong incident is also a reminder to all of you, the news on the Internet is not necessarily accurate, you must first determine the accuracy of the news when publishing an article, don't do the headline party in order to attract readers, you must be reasonable, otherwise, it will only bring trouble to yourself and others.
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Mentioning this question, it's really a bit bitter Recalling my long dark hair, looking in the mirror at my shiny silver hair, the years are unbearable Just like the little overlord game machine, our childhood can never go back, the little overlord game machine is actually a pirated machine Its other name is the little overlord learning machine, which is a knockoff of the first generation of Japanese home game consoles red and white machine, at that time, the red and white machine was not expensive in our country, and the cassette was also very expensive. So Xiaobawang company launched a copycat version of the red and white machine, that is, Xiaobawang learning machine, at that time there were many cassettes sold on the market are copycat versions Even so, our childhood is still lingering in the handle, game console, and cassette.