The rise of online culture has hit the very foundation of Chinese culture

Internet culture is a derivative of traditional culture, that is, a part of traditional culture. Influence, either developing, or making retreat (stagnation), depending on how you write, either criticism or commendation.

In the Internet era, more often than not, we can only learn the information we need to know through our mobile phones, which is too little understanding of traditional culture. Now, young people can learn about the culture around us through their mobile phones or the Internet, which also provides a new form for the revival of traditional Chinese culture.

The cultural industry is becoming an important part of trendy culture. In the Internet era, the ways and means of disseminating traditional culture have changed. We can learn about the excellent cultures of the world through the Internet, and we can also learn excellent cultural knowledge on the Internet.

When we learn and understand the world, we can also appreciate the charm of traditional culture.

As a populous country, China has abundant traditional cultural resources, and these excellent cultures are also glowing with youthful brilliance in today's society in a unique form. The younger generation has begun to pay attention to the inheritance of culture, and traditional culture needs to be paid attention to by young people. Young people have gradually learned the charm of traditional culture in the Internet age, but they have lost the opportunity to inherit traditional art because of their lack of understanding of young people.

In today's people's lives, some popular culture such as Hanfu and other sales and royals appear in front of us in a new form, but these forms have not been well inherited. Young people, as the new force of our country, should also try to understand Chinese traditional culture when we do not understand it, instead of learning it because they like it.

The Internet, as an "information superhighway", has obvious "practical" characteristics.

After decades of development, the application dimension of the Internet has made a qualitative breakthrough and has almost evolved into a way of life for people.

At present, the entertainment and game attributes of the Internet are gradually overriding the instrumentality and practicality.

In the process of the development of Internet culture, the evolution from "instrumental" to "entertaining" is particularly obvious at the data level.

The data shows that netizens have obvious "entertainment preferences" in the process of "cultural consumption", and the browsing demand for "emojis", "**" and "memes**" with "funny" elements ranks second among all Internet motives, second only to the "hard demand" of "discovering news".

The consumption of entertainment content has not only become an important driving force for netizens to enter the "cyber world", but also has surpassed the needs of "socializing with others" and "sharing life", becoming the main reason for people to open up social networking**.

Second, the trend of "media meshing" is obvious.

Think about the last time you browsed the news, discovered a brand, or saw a piece of content that made you laugh on the internet? Or on social ** platforms?

I believe that it is difficult for most people to remember accurately, and even if they do, it is difficult to distinguish between the two.

This just shows that in the current Internet culture, the phenomenon of "meshing consumption" of different media is ubiquitous and deeply rooted in our lives.