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If you solve the problem of the sample essay can help you generalize, the next soft article 123
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Therefore, the positioning stage in advertorial marketing mainly consists of the following three steps:
1. Determine the direction of advertorial promotion through the crowd and marketing purpose and evaluate the market value of advertorial content docking.
2. According to the direction and market of promotion, determine the corresponding promotion channels and prepare the corresponding media resources in advance. If the advertorial cannot stimulate the reader's resonance, then the follow-up marketing is just "the flower in the mirror, the moon in the water", which is unrealistic.
3. When all resources and positioning are prepared, hand over the developed marketing plan to the corresponding advertorial department or personnel, and start to work on the content creation section.
The so-called three armies have not moved, and the direction of grain and grass planning is actually common. Only when all the basic items are prepared can the subsequent army exert great combat effectiveness.
Positioning direction, as long as the target group is determined through the product and brand, and then according to the main purpose of marketing, the style, promotion direction and market value of the advertorial are comprehensively considered. After the preparation is perfected, the subsequent content production direction can be maximized.
Different from traditional advertising, its purpose is more "**", while advertorial marketing, its purpose is to "convert", form cognitive output through advertorials, capture the mind, and let users think of your brand or product first when making user decisions.
Advertorial promotion.
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Just find me Professional Advertorial Writing and Publishing at a reasonable cost.
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It is to be humorous and humorous, so that people don't feel that this is an advertisement.
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Spread easy to promote advertorials...
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It depends on what you're writing about.
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Adding too many links will affect the user's adjournment, and it will also easily make the search engine conclude that it is fraud.
If the crux of the sentence needs to be anchored text, follow the above"1"Delineate.
And it can't be too long to balance the beam.
After following these requirements, since we want to write for the promotion of the mini game, we must also summarize the game.
1. Before writing an advertorial, you must log in first**, and specifically understand the content of this site, so that you can write the content of the joint **.
2. This website calls the station for a small game**, and the advertorial requires the characteristics of the site or some games as the theme, and the advertorial should be able to attract netizens and arouse the interest of netizens to play small games on this site.
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3. Place the main keywords reasonably in the body of the article, and appropriately embed long-tail keywords or borrow keywords. If the keyword needs anchor text, follow the "1" above. It's best to set keywords at the end of the paragraph. And it can't be too long.
After following these requirements, since we want to write to the game**promotion, we must also dismantle and summarize the game**.
1. Before writing an advertorial, you must log in** first, and learn more about the content of this site, so that you can write it in combination with the content of **.
2. **For the game**, the advertorial requires the characteristics of the site or some of the games to be played, and the advertorial should be able to attract netizens and arouse the interest of netizens in playing small games on this site.
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It can be said that the advertorial in the game industry has a great match with the entire advertorial marketing. It is also based on the interactive model book networking platform, which is also a gradually hot industry, which also makes more and more game companies begin to regard advertorial marketing as one of the highlights of corporate planning.
So how to go to a game company's advertorial? What is the difference between this aspect of soft text coding and other industries? Let me break it down for you!
1.Virtual props are a big profit.
Throughout the game industry, the sale of its virtual props is its most profitable, and we should focus on the role of its virtual props on the game when we carry out advertorials.
For example, if you buy this item, you can kick people in the game room, enjoy the bonus of game gold, or you can buy subsequent virtual items at a greater discount.
These can be properly mined according to the information given by the company, which requires the writer to have a good generalization and summary when writing. Only by grasping the selling point of an industry can this selling point be integrated into the writing of advertorials.
2.Hands-on experience is a basic requirement.
If the writer really can't find a place to start in the advertorial** of a game company, you can try to experience this game for yourself and dig out the shining points in the game through personal experience. Or it's a good idea to summarize your own gaming experience and share it with gamers.
Only by personally experiencing the content of the game can players have a strong sense of substitution when reading the advertorial.
3.The first person is the mainstream way.
This point is actually combined with the second point, in the advertorial**, if we use the story method, we have to use the first person or the third person to describe some of the picture content, but for game companies, the better way is the application of the first person, which is also the current mainstream way, through the first-person advertorial writing, it can resonate with gamers to a greater extent, so as to be recognized by players, and form a good advertorial marketing effect.
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First of all, you need to figure out who is the target group (potential users) of your marketing, that is, who is the audience for your promotion behavior? - Find the user.
Second, you need to figure out where they like to hang out on the Internet. Wherever they like, your position is there. - Find the right medium.
When did it happen? What to post? How to dig up news points? What kind of channel to choose?
Take "xx game xx" as an example.
When was it sent?
Before the game goes live.
Send news, e.g
After the xx Rise game hit the shelves.
Reviews & Press Releases, e.g
xx Wind Comment" xx has built a communication platform for users
After the game version is updated.
For example: "XX New Version of Powerful Attack".
xx surprises bring a new experience".
Before and after the financing of the game product.
For example: "XX Mobile Attempt".
It can be very difficult if you want to pick the best one out of many good copy. The pace of our life is too fast, and there will be too many good advertorials with strong communication and long-lasting effect around us at all times.
However, none of this can be great, and it will even be forgotten quickly. Why can't this type of copywriting be the best advertorial? The reason is simple: these advertorials are interesting, but they don't have enough touching.
I like it, but I'm not willing to take action."
Advertorial promotion.
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845480066, the promotion of advertorials on the Internet is mainly to do the quantity, I asked him to send it, and the front is to deduct Wei.
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Direct promotion, simple, brutal....
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It is very common for game companies to do the promotion of advertorials, advertorials are a way for them to optimize their own brands, they can send a lot, you can submit requirements on some advertorial aggregation platforms, they will provide some rules and ways to deal with problem content, etc., it is not realistic to find them one by one, and the big platforms are not very likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.
You can go to the ** platform of aggregation, you don't have to look for them one by one.
Let's give you a general idea.
1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.
2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.
3. The time and frequency of release, such as how many times a week, how many times a week.
4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.
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1.Determine the purpose. First of all, we must know what the purpose of promotion is, what is the content being promoted, and what is the thing or product that needs to be promoted.
2.Be clear about your intentions. The advertorial promotion plan should be realistic, clear what is to be expressed through the advertorial, the intention of the advertorial promotion should be clear, and around this intention, to be creative, to conceive.
3.Be creative. The content of the advertorial promotion plan should not be plain in the past, not too ordinary, and too popular.
It needs to be creative, humorous, philosophical, life portrayal, and so on according to the content being promoted. 4.Resonates.
The use of advertorials to promote, it is necessary that the content of the article can resonate. It can be close to the common sense of life, close to real-time information, and close to fashion trends. 5.
The content is appropriate. The content of the advertorial should not be too tactful, and at the same time, it should not be too straightforward. The scale of advertorials should be grasped according to what is promoted.
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For the promotion of advertorials, the number of advertorial texts is not as much as possible, but to achieve three points of simplicity, precision and accuracy. It is recommended that 500-1500 words is preferred, as long as the company's product description and other relevant information are described simply and clearly, and readers are not interested in reading too many soft words.
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