If you want to open a mother and baby store, how to make money?

In fact, there are a lot of considerations to open a mother and baby store, first of all, you must consider the customer base, for example, you want to choose the address of this mother and baby store in **.

Some people will think that it will be better to choose the address of the mother and baby store in a prosperous place, in fact, the address of the mother and baby store is not a very important thing, the most important thing is whether they can see the business opportunities in this prosperous place, and the prosperous place does not have certain business opportunities, for example, the mother and baby store in their home is selected near the more prosperous entertainment facilities, which is definitely not very good.

1. Pay attention to the product positioning of the mother and baby store, and consider how much money you want to sell in this mother and baby store, you should choose this mother and baby store near the high-end community, and you must choose more high-end mother and baby products, on the contrary, if it belongs to the terminal low-end, of course, it belongs to these, more frequent communities, such as those that seem, old communities, or those near the communities where the consumption situation is not very high.

2. The consumption of the mother and baby store is linked to the service of the mother and baby store.

Now the mother and baby store consumption is a top, for example, the consumption in the mother and baby store has been at the cutting-edge level, and now people are willing to spend money on mother and baby products, so now we will find that the mother and baby products should not only be able to pass the quality of the test, but also in the service of the mother and baby store, for example, customers can enjoy a very perfect service in this mother and baby store is the most important.

There are many ways for mother and baby stores to make money, first of all, they must stabilize their customer base, and after stabilizing the customer base, the mother and baby store can make a profit. Secondly, you need to understand this product**, the sales problem of product purchase channels is a big problem, so if you want to make money, you must understand the purchase channels of this product, and there are a variety of operations to lock in the customer base, which is important.

I think that if you want to open a profitable mother and baby store, you must be able to think from the customer's point of view and see what both mother and child want.

Most of the people who take their children to buy things are mothers, and you have to think about what mothers think. Only by being able to grasp the inner thoughts of consumers can you make money.

As a mother, when choosing food for your child, you must choose a well-known brand. Because the things that the child enters must be a big brand, the mother can put her mind at ease. At this time, the purchase must not be imported into miscellaneous brands, then there must be no market. <

As a mother, it doesn't have to be too expensive to dress your child, but it must be comfortable. If you buy at this time, then you must make your child comfortable to wear. Otherwise, no matter how beautiful you are, it's useless.

As a mother, the diaper given to the child must be soft for the child. At this time, it is necessary to buy some big brands of diapers with a good reputation, so that the child can sleep peacefully all night.

In fact, if you want to make money, you have to think about your customers. You have to think about what the customer wants, how you can meet her needs, and what kind of toys your child needs, and even go to the kindergarten to do research.

If you want to run a mother and baby store well, you must also open the store in a suitable location. For example, if you open a store in a nursing home, it will definitely not be appropriate. You can also have another place for children to take a bath, and you can buy as many things as you want to take a bath for free.

Do more promotions. Buy as much milk powder as you want, get a children's car, etc., etc.

At the beginning, we must know how to make profits, and it is impossible to make a lot of money at the beginning. Only after developing their own stable customer source can the future business flourish.

This is related to many factors, grasping the drug is the geographical location and purchase channels, as well as the sales strategy, it can only be said that different people and different sales methods, the results are not the same, what everyone can do is to control the purchase channels, to provide consumers with high-quality and low-cost goods, this can be done by the little red elephant, the quality is there, the reputation is done, do not worry about not making money.

Profit of the mother and baby store = turnover of the mother and baby store - product purchase price - rent - water and electricity - personnel - (other consumption expenses).

A good mother and baby store profit: about 35%.

I can't tell you how much money you can make in a year, and the worst store in Meibei can make hundreds of thousands of dollars a year.

Here's how to increase the profits of your mother and baby store:

Let the display generate profits: in the process of product sales, display is a very important part, good display will increase customer desire to buy, market research has found that good display can increase sales by 20%.

Display goods according to the baby's month: Now the products are displayed according to the brand classification, we can display according to the baby's month, such as 3-6 months baby product area! As long as there is one shelf for the monthly display, the whole store will look very messy if it is displayed by month!

Opening: Use ** as a sales channel to increase turnover.

It depends on your own sales model and location.

!! If you really want to know, you should go to market research.

Whether you can make money by opening a mother and baby store now depends on factors such as the location of the store, products, and marketing strategies.

Not every product in the mother and baby store has high profits, it is the same as supermarkets, there are very profitable goods, and there are also close to "zero profit" goods, such as diapers that babies use every day, it is a fast-moving product, and the profit is very low compared to other goods.

Conditions for opening a mother and baby store:

1. There are enough funds, and hundreds of thousands of investments are generally required to open a mother and baby store.

2. Be able to find a suitable store and handle the relevant documents required to open a store.

3. Have an understanding of the maternal and infant industry, such as purchase channels, product expertise, product pricing, membership management, employee management, ** activities, etc.

4. Have a certain psychological endurance and be able to rationally deal with various problems encountered in the process of operation.

To invest 10-150,000.

The main inputs of the mother and baby products store include rent, decoration, manpower, equipment and raw materials. The minimum budget for the rental cost should be 10,000 yuan, and the renovation cost needs to cost 10,000 yuan. The main equipment of the maternal and infant products store is calculated as a whole, and the minimum investment is about 10,000 yuan.

In addition to the labor cost, the investor himself needs at least two people, with a minimum of 10,000 yuan. Raw materials are expected to be 10,000 Other miscellaneous expenses of 10,000 yuan.

In the end, the investment in opening a maternal and child products store is about 10-150,000 yuan.

Precautions for opening a mother and baby store:

1. The choice of store location.

To open a store, you need to choose a location, and the address you choose has an advantage, and the higher the profit it brings. For the franchisees of the maternity and baby shop, choosing the right address can also save a lot of trouble for future operations. Maternity hospitals, children's hospitals, bustling commercial streets, large supermarkets are good locations, we all know that the size of the mother and baby store is generally not small, if you go to a lively place to rent a storefront, it is a lot of money, even so, to open a mother and baby store must not choose those who are particularly bad, so the loss may be greater.

2. Be cautious when choosing a franchise brand.

There is a situation where you do not open a store in your own name, but join the brand mother and baby hall and invest money to open a store. Note that it's not for nothing that such a situation is done well, but not for everyone. When you choose a franchisee, they tend to say that the sky is overwhelming, in fact, you get far less benefits than they say, this should be avoided.

3. Pay attention to publicity when opening a new store.

When a new mother and baby store opens, be sure to pay attention to the publicity, especially the mother and baby hall where the façade is opened in a not very good place. Be sure to let people know that a good store has opened here You can use some self-leading platforms (Weibo, WeChat), etc., to publicize, or you can make a profit. When opening a maternity and baby shop, operators want to make money, how can they make a maternity and baby shop make money?

Combined with the necessary activities, it can help promote good business. The effective method in store marketing is **, and people who open a pregnancy and baby store can also learn from different ** methods to help you operate better.

4. There are too many mother and baby stores, so do a good job of competition.

The third point we have to consider is the competition with peers, now everyone is opening a mother and baby store, such stores are everywhere in the market of oversupply, whether it is the best or the quality, it is very necessary to establish the characteristics of their own stores, this must be considered, in addition to a good attitude, to face the denigration of peers. <>

The money of the mother and baby store is very profitable, because many parents are willing to spend money on their children nowadays, and they want to use the best, so running a mother and baby store is also a good way to invest.

And at present, the price of goods in maternal and infant stores is basically adjusted internally, such as the adjustment of the price of some best-selling products. However, it should be noted that mother and baby stores cannot be opened like supermarkets, and the shelves are full, which will make consumers look at the price drop.

Purchase channels of mother and baby stores:

It is the practice of most maternal and child supermarkets to find a product area to find a business to get the goods, which is the most convenient and simplest.

If you want to purchase goods at a lower price, you can directly find a brand manufacturer, eliminating the need for middlemen to make the difference.

Go to Mohu maternal and infant products wholesale market Some large and medium-sized Huaiyou imitation cities have special maternal and infant products wholesale markets, although the best than manufacturers and businesses.

Maternal and infant exhibition on-site ordering Some cities often hold some maternal and infant industry related exhibitions, if there are conditions, you can go directly to the exhibition.

Don't ignore online channels Nowadays, the Internet is everywhere, and ordering online is also a very good way. <>