What are the steps in making a promotional video? What is the production process like for the promo

Pre-project. From the customer's confirmation of artistic creativity to the actual investment in filming, it belongs to this link, in a period of time, the company's promotional film production and the company's promotional film main production plan will slowly take shape, and the main production preparation will be carried out gradually.

Creative copywriting combing.

According to the customer's regulations and the content of the feature film, invite famous writers or directors of the company to carry out early interviews, collect relevant materials together**, produce a first draft of creative copywriting, and send it to customers for review. The customer reviews the company's promotional production or the company's promotional video draft from the content, and clearly proposes to modify the opinions until the creative copywriting is based.

Lianyi Design believes that the middle and late stage shooting.

1. Confirm the shooting script with each other, and the customer signs to determine the production of the preparation script, and enters the actual shooting.

2. The producer team formulates the shooting schedule and scene preparation regulations in advance and informs the customers, and holds a PPM conference.

3. Prepare well-known actors, modeling design, game props, scenes, etc. in advance.

4. The customer assigns an operation specialist to help shoot on the spot.

Post-service projects.

3. Dubbing background**, and output samples, ask customers to approve samples, and clearly put forward modification suggestions.

4. Carry out changes according to the customer's suggestions, generate the overall image, ask the customer to finally watch the blockbuster to determine, and pay the balance.

5. Output finished products, create customer data files, and other detailed follow-up services.

1. Think about the theme, and the promotional video is divided into several parts.

I'll take Love Clip as an example to show you how to make it:

4. Use the "Add Sticker" function to add ** to the software, and check the sticker effects with one click on the left sidebar, such as shaking, fluctuating, glowing and other special effects.

5. How to add**: Click "Audio" - "Add Audio", and choose to add sound effects or background**.

There are other functions that can be completed with one click, including one-click dermabrasion, one-click beautification, one-click application of subtitle effects such as water waves, ink, and magnification, as well as film and television filters such as blur, watercolor painting, and overlapping picture-in-picture.

First determine the content, then schedule the shift, and the printing is done.

1. Preliminary communication and preliminary plan.

1. Understand the business in the early stage.

2. The planning team conducts survey and analysis of the enterprise.

3. The planning team gives a preliminary plan.

2. Confirmation and modification of the plan.

1. Demonstrate the creative plan to the customer.

2. Absorb customer opinions and revise the slag.

3. Sign the contract after the customer is satisfied.

3. Filming and production.

1. The planning team gives a detailed storyboard script.

2. The planning team supervises the crew to complete the shooting.

3. The planning team supervises the post-production audio and video processing.

1. Send the sample to the customer for confirmation and modification.

2. Modify after agreeing to the amendments.

3. Settle the final payment.

4. Pay attention to the graphic composition of the output film and the production of promotional videos, pay attention to the coordination of points, lines, surfaces and pictures, pay attention to the collocation of colors and the arrangement, position and font size of the text. Only in this way can the promotional film be beautiful and have a visual impact.

The promotional video should be "indicative", that is to say, the promotional video must be in line with the characteristics of the customer's company, and it should not be too lively if it is a serious type. In addition, it is necessary to pay attention to the creation of the overall atmosphere.

The devil is in the details. Many works as a whole are important, but to be moving and truly successful, there must be details that are different, and these details are not optional foils, but key parts of the soul of the work. On a deeper level, we all have our own personalities, each with our own thoughts, and it will be revealed inadvertently, and this is the detail.

In addition, the creativity of the promotional video should be based on the ability to execute and the starting point. Unrealistic ideas can only be a prerequisite for creativity. The beginning of a real idea is based on executability, and if the current environment is not up to your idea, or the technology or the equipment or the time, then the idea is useless.

To make a promotional video, ideas and ideas are the key. A successful promotional film must understand the principle of "three points of technology and seven points of feeling", and pay more attention to cultivating one's comprehensive quality and cultivation, so as to grasp and control different types of programs, and make sure that there is something in mind. Attitude is also very important for us to make a good promotional video.

If you treat this work as just work, then your creative possibilities will be limited. Everyone has their own ideals and love for the profession, and the work is harder and more deserted than other positions, but since you have chosen the position, you must be strict with yourself and do a solid job in every link. The so-called "success comes naturally", to do the best, to satisfy yourself, in order to satisfy customers and audiences.