Is there any preparation before making a corporate video?

First of all, it is necessary to understand clearly, whether to shoot a corporate image promotional film or a corporate product promotional video, there are differences, and the shooting of corporate image promotional film is mainly based on the enterprise, supplemented by products.

The filming of corporate product promotional videos is mainly based on products, supplemented by enterprises.

What exactly you need to prepare, they will tell you in detail after you communicate with the film and television company.

Because it's only when you tell them everything you need that they know what to prepare.

Shenzhen Wenfeng Film and Television Media, as a well-known expert in domestic enterprise solutions, Wenfeng is committed to providing customers with first-stop planning, shooting, production and communication one-stop services. The highly creative implementation plan and professional service system have established a good reputation in the industry, and have also been unanimously recognized and praised by customers at home and abroad.

In the era when there was no Internet, how did companies get to know each other? A salesperson who runs the business? Albums, leaflets, you come here to see, I'll go to you? Is it all based on face-to-face communication?

In the era when there was no Internet, how did companies get to know each other? A salesperson who runs the business? Albums, leaflets, you come here to see, I'll go to you? Is it all based on face-to-face communication?

What era is it now? How do people and companies get to know each other and convey information? Corporate videos are one of the many ways to build trust.

First, it also saves costs. Through the company's hardware and software strength, the function and experience of the product, the audience is different, the display point of the corporate promotional video will be different, and the benefits will be different, right?

To be honest, according to the classification of the purpose of the customer who is doing the corporate promotional video on hand now:

c. Let others understand the concept of making this product together (in the company) of this group of people, and understand, know, and understand.

Bidding, listing.

In retrospect, it's just a way for businesses to deliver their message to consumers. A **24-hour corporate commentator, a tool that makes people feel real through pictures and sounds. The big, comprehensive presentation is no longer applicable today.

You know.

The preparation for the production of promotional videos should do these three things:

1. Business communication.

Based on relevant market information, conduct internal communication with customers, including project positioning, content, requirements, production accuracy, time schedule, budget, etc. Only by doing a good job in this item can there be follow-up progress, and the promotional video will be produced according to the customer's requirements.

2. Project planning.

According to the customer's requirements, we will make a detailed plan for the shooting time, shooting content, shooting plan, and difficulties encountered during shooting. According to the planning book, the main content of the promotional video is arranged in a targeted manner. With good planning, the next activities will be carried out in an orderly manner.

3. The overall plan is released.

Provide the customer with a detailed plan, and then discuss and revise the customer's requirements in the plan. Finalize project positioning, content, requirements, production accuracy, timeline, budget, and so on with the client. These contents are complex but indispensable, so that the needs of customers can be maximized to be satisfied, is the original intention of preparing the promotional video.

According to the general content, the production of promotional videos can be divided into three steps: pre-preparation, mid-term shooting and post-editing production. Each link is indispensable and interlocking.

The preparation for the shooting of the corporate promotional video is quite important, it is the basic guarantee for the mid-term shooting and post-production, but many people do not know much about the preliminary preparation. The preparatory work for the shooting of the corporate promotional video mainly includes the following:

1) Communicate with customers for the first time to understand their needs.

This is the stage from the time the client determines the idea to the actual shooting, during which the specific production plan of the corporate film and the company will gradually take shape, and the specific production preparation will be gradually completed.

2) In-depth contact and communication with customers, and a detailed understanding of the characteristics of the enterprise and products (or the characteristics of the city).

In this process, it is necessary to understand the purpose of the company's promotional video, the shooting scene, whether you need to hire models, the shooting time, the length of the film, and what language version.

3) The film crew and creative staff draw up an outline of the proposal according to the information provided by the customer.

The client agrees with us on the length, specifications, delivery date, and tasks of the corporate promotional video shooting and the company's promotional video, and forms a written explanation if necessary to help understand the creative background, target object, creative origin and performance style of the corporate promotional video and the company's promotional video. At the same time, the company will determine the information submission** and make the schedule according to the above within a limited time. The creative will reflect the specific shooting process and the content of each part of the shooting, and there is still time.

Through the copywriting script, guests can intuitively understand the general framework content of the corporate promotional video and the company's promotional video.

4) After the customer confirms the outline of the proposal, make a detailed plan and actively communicate with the customer.

After more detailed cooperation and communication, the cooperation contract was signed. And in the contract, determine the cost, production equipment, delivery date and other important content. From the date of signing the contract to the date of delivery of the finished film, the schedule of the work cycle.

So that customers at a glance, can cooperate with the cooperation process in a timely manner.

5) Copywriting and review.

According to the customer's requirements and the content of the feature film, invite well-known writers or the company's choreographers and directors to conduct preliminary interviews, collect relevant materials, publish the first draft of the copy, and send it to the customer for review. The customer reviews the shooting of the corporate promotional video or the manuscript of the company's promotional film from the content, and proposes amendments until the copywriting is approved.

6) The production team and creative personnel synthesize the customer's opinions, ideas and requirements, sort out relevant materials and materials, create detailed film and television copywriting, and make storyboard scripts.

7) The film crew pre-site survey.

After the copywriting is approved, the company sets up a team, and the director and camera will conduct the preliminary site survey.

All in all, the early stage of promo video production is very important, and effective communication can often achieve twice the result with half the effort.

Promotional videos include corporate promotional videos, city promotional videos, product promotional videos, brand promotional videos, and in-event promotional videos. No matter what kind of propaganda film it is, the quality of the shooting directly affects the effect of the publicity. Therefore, the promotional video must be well-made and will grasp the main point.

The general shooting of promotional videos is divided into pre-preparation, mid-shooting, and post-editing. The preliminary preparation is the most critical part, which directly lays the foundation for the shooting and production effect of the later stage.

What do I need to prepare for the filming of the promotional video?

1. It is necessary to clarify the purpose of the promotional video, that is, to make it clear who the promotional video is for. This may seem like a very empty point, but it is actually the most basic requirement.

2. Be clear about what to shoot. It's a good idea to take a look at the subject beforehand, including the venue, objects, people, etc.

3. Make a shooting plan simply. It's about what to shoot and how to shoot to have a number in mind.

4. Write a good commentary. The highlights are refined in advance, which is not only conducive to the sorting out of ideas, but also ensures the shooting effect of the promotional video.

With the development of new technology, corporate promotional videos have become an indispensable project. There are many kinds of corporate promotional videos in the market, so how can you make your corporate promotional video stand out among them? What makes a good promotional video?

An excellent promotional video can be analyzed from the following perspectives:

1.Use "pseudo-logic" for topic positioning.

From the customer's point of view, make some appropriate "pseudo-logic", lead the brand, and create your own brand benefits in the promotional video. Therefore, the "pseudo-logic" is to win sales from the perspective of being beneficial to the customer. Only by making a promotional video from the customer's point of view can we really consider the psychological state of consumers.

Grasp the psychological state of consumers, start from sensibility, and cooperate with consumers' feelings, so that the promotional video can win the favor of customers.

2.Enough to know the audience of the promo video.

Only by knowing enough about the audience of the promotional video can we think about how to make consumers accept our products and accept the message we want to convey. The duration of the promotional video should not be too long, so every minute and second is precious. In a limited time, we can use a limited number of words to explain the spirit of an infinite enterprise or product, and go straight to the heart, in order to achieve success.

3. The promotional video should be preemptive and have a good beginning.

The idea of the promotional video must have a great appeal to the audience, grab the audience's attention from the beginning, and leave a deep impression on it. If you miss the opportunity at the beginning, then the audience will lose interest in many promotional films, and there is no desire to watch it.

4. Say goodbye to the popular template, novelty can win.

The production of promotional films is generally made through the shooting of live scenes and the processing of special effects in the later stage. The promotional film produced in this way is the same, and in the eyes of the audience, it will only reduce the corporate image, so the production and processing of the promotional film must also choose a powerful production company or team in order to win by surprise.

To sum up, as a new business card of an enterprise, the value of the corporate promotional video does not need to be repeated too much. In the vast network environment, in today's increasingly picky audience's tastes, only in line with the above characteristics can we shoot a viable corporate promotional film that can bring excellent results to customers.

First of all, it is necessary to understand clearly, whether to shoot a corporate image promotional film or a corporate product promotional video, there are differences, shooting corporate image promotional film is mainly based on the enterprise, supplemented by products Shooting corporate product promotional videos is based on products

Promotional BAI film shooting and production pre-du

The first step is to target the audience for the promotional video.

**Look, focus on economic indicators, social DAO will contribute to investment promotion, focus on model innovation rights, profitability.

From the perspective of employees, focus on corporate culture and humanistic care.

From the perspective of the industry, we should focus on innovation advantages and industry contributions.

From the customer's point of view, focus on the strength of the endorsement and service system.

Hope my advice will be helpful to you!

As far as the process of making promotional copies of Guanyu advertising is concerned:

The process of making a promotional video is mainly as follows:

Preliminary demand communication;

creative script copywriting;

post-editing production;

The requirements communication that needs to be prepared in the early stage is basically the creative script, shooting requirements, and special effects editing requirements.

As an industry person, the communication in the early stage must be in place, otherwise the lack of material shooting will affect the completion progress very much.

Choosing a dubbing that is in line with the temperament of the enterprise can add points to the promotional video.

Find dubbing and go to the hunting sound network.

The production of promotional video summary is generally composed of pre-planning, mid-term shooting, and post-production.

Quandao culture needs to be prepared in the early stage:

1.Customer communication.

2.Team building.

3.Copywriting planning.

4.Preparation of equipment, venues, props.

According to the big data of China's propaganda copy production network, if you need to produce a satisfactory work, you must first determine your use, then evaluate your budget according to the use, then determine your promotion plan and platform, and finally, find a suitable promotional video production company for production. I hope it can help you, and I hope to adopt it.

1. First of all, it is necessary to make a prior arrangement for the scenes to be filmed in the copy, including cleaning the venue, dressing up, etc., placing items neatly, and making the office environment clean and tidy, not to give everyone a very messy feeling at a glance, and the light should be sufficient.

2. Then it is necessary to make arrangements in advance, including how to do and what to do, and it is very important to select employees with good image and temperament, which can not only enhance the overall image of the company, but also give everyone a good feeling.

3. Before shooting, you need to communicate with the promotional film production company, what kind of effect or what the needs are (shooting standards, dull lighting, film length, subtitle dubbing, etc.), introduce your products to the relevant staff, so that they can fully understand, only by fully understanding the object that needs to be promoted, can you shoot an excellent promotional video.

The above points are hidden, and it is very important to prepare in advance.

Hello, Weidao Media will answer for you:

A conventional corporate promotional film production personnel need a director department, a photography department, a lighting department, an art department, a number of drama affairs, a number of actors, and a number of docking people.

Director's Department: Director: 1 person.

Notes: 1 or 2 people depending on the size of the corporate video.

Photography Department: Photographer: 1 or 2 people depending on the size of the corporate promotional video.

Camera Assistants: Several.

Lighting Department: Gaffer: 1 person.

Lighting Assistants: Several.

Art Department: Makeup: 1 person.

Prop Master: 1 person.

Drama and actors: several people.

It is necessary to pay attention to whether the promotional video shot can enhance the brand image, whether it helps to sell products, and whether it is conducive to attracting investment to join? The problem you need to solve urgently must be clarified before shooting. For a company, the video shot should be a marketing video, not just a display video, marketing video is based on the company's customers as the core, in the analysis of customers, research customer consumption habits after the determination of the shooting plan.

Sometimes you have to shoot different content for different customers and impress them with the unique selling points of the product.

It is recommended to find a professional production team to make the video shoot have communication and transaction power, and can promote online and offline sales conversion.

The purpose and theme of the promotion confirm the information that needs to be provided.

General information needs to include: company history, corporate values, important milestone video review materials, core leadership introduction and corresponding information

Photographic equipment: 1. Camera.

2. Shoot the monitor.

3. Tripod.

4. Tracks. 5. a small rocker arm.

6. an electric rocker arm.

7. a lift truck.

Quandao Culture feels that it can increase or decrease the difficulty of shooting promotional videos.

Corporate publicity is not divided into sizes, it is that enterprises need publicity, and they need to let the audience know and understand you through publicity, and small ones are no exception. Therefore, Quandao Culture thinks that small businesses also need to make promotional videos.

If you're shooting yourself, 5 people will do. Changed mausoleum.

Two photographers. The reason why Quando Culture says that two photographers are used is because they have to shoot from different angles.

A drama. The drama is to help.

A curation. This is basic, and the promotional videos are planned first and then filmed.

The last one is a makeup artist. If you don't have a shooting picture, you won't look good if you don't look good when you shoot it, just find a company that can make up and act as one.

Think about what your business customers are doing and what your marketing model is.

Corporate promotional videos are roughly divided into two categories: image promotional films and product promotional films. If it is a large enterprise, or it is counted in the industry, it is generally necessary to have a corporate promotional video.

And product promotional videos are a good choice for any business. Even if you don't advertise it in the form of a promotional video, at least consider a "presentation" method.

Generally, customers who come to the new technology of the new technology of Qishi deer marketing video shooting base.

There are many industries that can be used in the production of corporate promotional videos, very extensively, simply put, as long as the company in that industry has needs, Aohui can formulate a set of plans according to the needs of the company, I hope it will help you.