What is Consent Email Marketing

According to the definition of "Email Marketing" (Feng Yingjian, Machinery Industry Press, June 2003), "Email marketing is an online marketing method that delivers valuable information to target users by email under the premise of the user's prior permission. There are three basic elements of email marketing: based on user permission, delivering information via email, and the message being valuable to the user.

None of the three factors can be called effective email marketing without one. ”

Therefore, email marketing in the true sense of the word is also consent email marketing (referred to as "consent marketing"). Permission-based email marketing is different from spam, and permission-based marketing has obvious advantages over traditional promotion methods or unauthorized email marketing, such as reducing the nuisance of advertisements to users, increasing the accuracy of potential customer targeting, enhancing relationships with customers, and increasing brand loyalty.

Depending on all the forms of user email address resources applied by the permissioned email marketing, it can be divided into internal list email marketing and external list email marketing, or simply internal list and external list.

The internal list, also known as the mailing list, is a way to use the registered user information to carry out email marketing, such as newsletters, member newsletters, electronic publications, etc.

External list email marketing uses the email address of the professional service provider's users to carry out email marketing, that is, to send information to the service provider's users in the form of email advertising.

Permissioned email marketing is a relatively independent kind of network marketing methodology, which can be combined with other network marketing methods or applied independently.

Permission-based email marketingRefers to a marketing method in which the recipient has expressly granted permission and consent to receive such emails before sending such emails. This permission may be an explicit subscription request, a confirmation email, a registration, or otherwise. Permission-based mail can be divided into two main types:

1.Implicit permissionWhen a user interacts with your business, such as purchasing a product, registering an account, subscribing to a newsletter, etc., it can be considered as an implied license.

This indicates that people may be interested in your message and allows you to send them relevant marketing messages.

2.Explicit Permission: Explicit consent is when a user explicitly indicates that they want to receive marketing emails from you, usually by ticking a subscription box or confirming a subscription.

In summary, permission-based email marketing improves the relevance, trust, and legitimacy of emails by obtaining explicit permission from recipients to send emails to interested audiences. Relying on the server clusters all over the world, massive IP resources and intelligent routing technology, the reliable email marketing platform provides customers with high-end customized email marketing solutions at home and abroad, with an average daily delivery volume of tens of millions of point-to-point accurate delivery and a high success rate of email delivery, which helps to improve the delivery rate, response rate and brand image, while ensuring that you comply with relevant regulations and privacy regulations.

From the comprehensive analysis of marketing means, service content and customer relationship, there are eight main modes of licensed e-mail marketing:

1) Customer relationship e-mail

Customer relationship e-mail is one of the most common forms of email marketing. The company invites all customers who visit the enterprise** to submit the customer's email address, so that the customer can receive the company's promotional information and promotion service descriptions from time to time. Every time a new service is launched, the company will send a promotional email to each customer to keep in touch with the customer.

2) Corporate newsletters.

3) Reminder service Customized reminder email.

Reminder service email is to find out some special anniversaries of customers (such as wedding anniversaries, birth anniversaries, etc.) from the collected information about customers, and send emails on the same day to send a greeting to customers in a timely manner. Reminder service emails will make customers feel the warmth of the business.

4) Partner co-marketing.

Enterprises can cooperate with other enterprises and then send information to the customers of the cooperative enterprises in the name of the partner. For example, NewWatch could send an email to its customers like this: "Dear NewWatch readers, to thank you for your long-standing loyalty to our magazine, we recommend to you a product from our partner One-One Times Web Enterprises:

E-book maker. ”

5) Permission mailing lists.

The opt-inmailing list, or opt-inmailinglist, is, to a large extent, a list of target customers. It is a mailing list that users voluntarily join. This is not a list of email addresses found on the Internet.

6) Disseminate marketing emails.

Spreading marketing emails is more of a strategy than just an advertising opportunity. Some have described it as "viral marketing". This method is to encourage a company's regular customers to recommend products and information about the company to their friends.

In the traditional business society, this way of "finding friends" is well known, but in the Internet, this concept has been strongly excluded. However, some online businesses have seen a rapid increase in the number of customers due to good products and services and well-known promotions.

First of all, it is necessary to make the potential customer interested and feel that there is some value or service that can be obtained, so as to deepen the impression and attention, and it is worth voluntarily joining the ranks of permission according to the marketer's expectations (just like the first date, in order to make a good impression on the other person, you may spend a lot of time on your own image, otherwise there may not be a second date);

Second, when the potential customer invests in the attention, the potential customer's attention should be used, for example, a set of posture materials or tutorials can be provided for the potential customer to let the consumer understand the company's products or services;

third, continue to provide incentives to ensure that potential customers remain on the allowlist;

Fifth, after a period of time, marketers can use the consent to change consumer behavior, which is to make potential customers say, OK, I'm willing to buy your product, and only then can the license turn into profit.

1. One-way license (single-opt-in) The one-way license method requires customers to actively click on the link to activate the email in this state, and then collect their email address. This method can usually be implemented in two ways: one is to provide customers with checkboxes that allow them to choose whether to subscribe or not when they sign up or purchase products and services; The second is to set up a subscription box to collect customer information at the ** station door. 2. Double-opt-in The dual opt-in method is mainly reflected in the fact that the customer will receive a confirmation email after entering the email address during registration, and the customer will collect his email address after clicking on the confirmation to confirm the validity of the address.

3. Implicit licensing method Implicit mainly refers to the fact that when the customer registers or purchases products and services, the system will accept the email by default when the customer agrees to receive emails. Of course, the company still needs to provide customers with the option to unsubscribe in the future, so as to comply with the principle of permissioned EDM marketing. Dear Kiss I really hope my reply can help you and wish you a happy life All the way to the <>

First of all, it is necessary to make the potential customer interested and feel that there is some value or service that can be obtained, so as to deepen the impression and attention, and it is worth voluntarily joining the ranks of permission according to the marketer's expectations (just like the first date, in order to make a good impression on the other party, you may spend a lot of time on your own image, otherwise there may not be a second date);

Second, when the potential customer is engaged, you should use the potential customer's attention, for example, you can provide the potential customer with a set of demos or tutorials to let the consumer understand the company's products or services;

third, continue to provide incentives to ensure that potential customers remain on the allowlist;

Fifth, after a period of time, marketing know-how can use the license to change consumer behavior, which is to make potential customers say, OK, I'm willing to buy your product, and only then can the license be converted into profit.