How to write a high quality technical advertorial?

Tips for writing high-quality advertorials:

1. Differences. We need to avoid being too subjective when writing, not to say how we want to write, we should start from the perspective of the target group, do not introduce their own brand and product advantages in the article, and more importantly, we must understand the customer's thoughts, always pay attention to the user's feelings, and ponder more, so as to avoid misunderstandings and write high-quality articles.

2. Features. There are two main purposes when writing an article, one is to market the product, and the other is to shape and promote the brand.

3. Routines. Advertorials need routines, and the highest realm in marketing is invisible, as soft as water, full of changes, so that readers do not find the nature of advertising after reading the entire article, but this realm is relatively difficult to achieve, and 99% of people are still groping on the road. Therefore, when you don't fully comprehend it, you need to learn one routine after another.

For example, in terms of article layout, we can use suspense for layout, or from shallow to deep, inverted triangle writing and other layout methods.

4. Know how to analyze data.

After understanding what kind of article is high-quality and what kind of article is ordinary, what we have to do is to avoid going ordinary, and we still need to introduce the product when writing the article, but it is more important to grasp the degree, as for how to grasp the proportion, we must do a good job of analysis in advance to see what the needs of the target group are, so as to determine how to write. It is relatively easy to obtain data on the Internet, it does not take much time, and if we search on the Internet, we can find some data we need very well.

5. The logic should be clear.

The most basic thing in writing is to be organized, logical and clear, now the general number of words in articles are 800 to 1,000 words, if the logic is disordered, and there is no other place that can attract people, then few users will have the patience to read it, let alone comment, share and other operations. Therefore, when we write an article, we need to be clear and organized, and it is best to elaborate through subheadings or points, so that users can know what the article is talking about after a cursory glance, and they will not know what is written after reading it all.

One: Find the right entry point.

The so-called find the right entry point, my understanding is to understand the user, when we are writing the advertorial, we must first know what the purpose of writing the advertorial of this article is! Only after correctly understanding the needs of our users can we write a high-quality advertorial around users!

Two: the title is eye-catching.

Three: content segmentation.

1. Take advantage of hot events.

We can take advantage of some hot events or some special important days to combine our services or some products that need to be promoted with stories or other forms to achieve marketing purposes.

2. The number of words is reasonable.

The article should not be too long, the user experience of the long article is not good, it makes people feel verbose and unfocused; On the contrary, the article is too short, with only a few dozen words or even one or two hundred words, making it difficult for search engines to judge what the subject of the text is.

3. Clear paragraphs.

Scientific experiments have proved that people are most receptive to information that conforms to the law of segmentation, both in terms of aesthetics and in terms of receiving information. Interspersing the article with screenshots of the game is most acceptable (the screenshots should be beautiful). An advertorial of about 800 words needs to insert at least 3 screenshots (800*600).

4. Moderate publicity.

When writing advertorials, the advertisements interspersed in our articles must be moderate, and we must not be in a state where advertisements are flying all over the sky, and we require a high-quality advertorial to be a form of advertorial that is mainly to solve problems for users.

5. High quality.

An original article doesn't have to be high-quality, and a high-quality article doesn't have to be original. Therefore, regardless of whether the article is original or not, the high quality we require must solve the user's problem, and your article must be able to bring value to the user!

6. Controversy.

Our advertorials must also be controversial. Only in this way can our advertorials actively engage users who have read our articles. So as to maximize the virality of our articles.

AdvertorialsCompared with hard advertising, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

There are three basic elements that need to be successful in an advertorial:

The second element is that the content of the advertorial respects the user experience. The objective description should be elaborated in the tone of a third party as much as possible, and the best way is in the content description.

It is good at camouflage, such as in the genre of news, and is good at borrowing hot events that occurred at the time to derive products, because many users have purchase behaviors because of the specific environment at that time, and the experience is soft.

Essays are the most effective and the most difficult to write!

The third element, the argument expounded in the advertorial, should be repeated constantly. When we explain the advantages of a product, don't think that an advertorial is over.

The timeliness of a hot news that has caused a sensation across the country will generally not exceed half a month, and it will soon be replaced by other hot spots. Even the best advertorial is difficult to compete with the efficacy of ten ordinary advertorials, so in the writing of advertorials, if the selling point of the product is not repeated and repeated, it will not be firmly remembered by users.

Writing advertorials or other articles is basically a few points, titles, content, and summary, but most of them are lost at the beginning, I am generally okay, and the basic ones can be written, but it is difficult to say that it is difficult to write, so the more difficult ones are written by Jin Suitui, and the simple ones I can write by myself for a while.

What is the purpose.

What are your needs.

The structure of the text conforms to the principle of independence and complete exhaustion.

Be as concise as possible.