How do enterprises do advertorial brand promotion?

1. The title of the advertorial is the key.

The title is the eye of the whole article, and it is also the essence of the article, and it is an important point to attract netizens. Whether the title is attractive or not is also a key factor in the success of advertorial promotion. A penetrating title is the key to making netizens remember ** and the product.

As long as you can deeply attract him, the advertorial will be half the success.

2. Writing advertorials must be *** and must be "soft".

After all, writing an advertorial is different from an ordinary article, and it is also different from a pure advertising post, after all, an advertorial is to contain the nature of advertising, but it can't be excessive, so this "degree" is indeed difficult to grasp. "Soft", requiring us not to put the advertisement in force, this way is really a headache, and the annoying AD article will not play a role in promoting the brand and service, but will play a negative role. Therefore, we are required to have strong resource integration skills and deep writing skills.

3. Advertorials should be innovative.

Innovation is also an important part of the habits of search engines, search engines like original things, as long as the spider thinks it is good, he has not seen it, it will generally be included, which is also an important way for advertorials to achieve the purpose, so try to be original. A good advertorial should contain something innovative.

4. Advertorial delivery has coverage.

How can the information of enterprises be disseminated in the vast ocean of networks? Then you need a wide range of coverage, don't think that one or two ** is the so-called advertorial promotion, in response to this situation, put forward a cost-effective network press conference, so that the company's information quickly covers the entire network.

5. It is helpful for network optimization.

Nowadays, most of the advertorials have been displayed in the form of the Internet, and most of the platforms displayed are **, and an advertorial that conforms to SEO is very helpful to **: such as the title contains keywords, add keywords at the beginning and end and bold, appropriate anchor text, etc.

6. Be persistent.

The release of advertorials must be persistent in order to achieve a good effect, do not fish for three days and dry the net for two days. When formulating marketing plans, enterprises must have systematic marketing strategies in advertorial promotion, and targeted marketing planning according to the changes in current affairs.

Wei Mingzi understands how to pile up.

To do network promotion or marketing, you should do a marketing plan according to your own purpose, and the corporate brand must do advertorial promotion, because the content is permanent after the content is included, even if the search still exists after a few years, there are ideas for private chat.

The best corporate brand is to do advertorial promotion, now there are many channels for promotion, but there is no doubt that network promotion is to spend the least amount of money to get the best effect, our company has found a push hand to do advertorial promotion, their technology in this area is very professional, after their promotion our brand has established a positive image on the Internet, these positive images are the basis for consumers to choose our brand, with a positive image there will be more sales, and indeed through their services our company's product sales have increased a lot.

In fact, I think the current advertorial promotion is gradually becoming less effective.

You have a lot of people looking for that kind of Weibo now, big V to promote the brand, originally these big V's remarks still have a lot of fans, but everyone found that this person began to accept advertisements and began to do advertorial promotion, and they were also disgusted.

In itself, these Weibo big V are using a relatively fresh or high style of novel fans, but everyone found that such people are actually eating, and some of the recommended things are not necessarily easy to use, so it will definitely lead to the loss of fans, not only hate this PO owner, but also hate this brand.

Enterprises or brands should make full use of the public's best promotion and publicity, reflecting the advantages of advertorial publishing

Today, China's big data information has long since changed, affecting everyone's lifestyle. Artificial intelligence information, 5G information, big data technology, etc., are improving, but what will not change is that Internet content is always made by customers, and technology is committed to helping us better solve this data. Cover with caution.

When writing an advertorial, you must consider all aspects. And a good advertorial should be able to shock the pain points of consumers and resonate with users. Every article must have a theme, especially for marketing and promotion advertorials, because advertising and marketing advertorials are concise and comprehensive, and it is more stipulated that the theme elements should be accurate.

When writing an advertorial, if you want to achieve good results, you can use some skills to enter the beginning of the advertorial. But how do we get started? Xun Tuike Media will introduce the writing at the beginning of the advertorial in detail.

**Publicity:**The advantage of publishing is in**?

Advertorials can be a great way to combine promotional content with content, giving customers and users an in-depth understanding of what they want to promote when they read it. A better soft article is twofold, it not only allows users to get the content they need, but it also perfectly explains the specific content that can be promoted. In contrast to hard ads, soft text is not a hard sale of the product, but rather a few small stories that show the product to the user.

Advertorial network marketing promotion is silent, usually when you read a good article, a good story, and inadvertently accept the product or service opinions hidden in the article. Next, Xuntuike Media will talk to you about the advantages and role of advertorial advertising.

1. Economical and practical.

The marketing cost of advertorial advertising is generally 1 20 of compulsory advertising. Advertorials are more cost-effective, more applicable, and more convenient than TV ads and magazine and periodical ads. Advertorials don't need to invest a lot of money in the long term like advertising.

Advertorials only need to be written out and can be used continuously for a long time. Advertorials are more reasonable than short-term promotion, which can increase sales and achieve promotion effects.

2. Scalability.

If you want the advertorial to be widely disseminated, of course, you should start from the quality of the advertorial, as long as the customer is not easy to see the advertisement and not the content of the article, it is natural to let users help it. When using soft text implementation, the corresponding can reach a pass.

10. Ten to 100 effects.

3. Quickly enhance the corporate image.

Publishing company news on multiple portals** and presenting this news coverage on enterprise platforms can quickly boost your company's image. Stories from third-party authorities** are more powerful than hard ads. Put these news** screenshots into the brochure to enhance the authority of the well-known brand, and the press release will not be deleted for a long time.

Many companies believe that soft text promotion is based on a short period of soft text marketing promotion, which can greatly improve the ** rate and click-through rate, so it generates high consultation and sales, which is actually difficult to achieve. Xun Tuike Media believes that soft text is not as immediate as hard advertising, this person has profoundly influenced the public's thinking through the text, and only through long-term marketing publicity can their influence and rate be improved, so as to cause qualitative changes in marketing and promotion.

Advertorials are a way to promote a company's brand, products or services through words. Compared with hard advertising, advertorials pay more attention to the emotional expression of content and storytelling, which can better attract the attention of the audience and enhance brand recognition. Here's a guide for businesses on how to do advertorial branding:

1.Develop an advertorial promotion plan.

Formulating an advertorial promotion plan should be the first consideration. The plan involves aspects such as the target audience, the promotion platform, the promotion time, and the promotion content. Once you have decided on a plan, you can write targeted advertorial content and promote it to more suitable platforms.

2.Identify quality content.

The quality of the advertorial directly determines the promotion effect. Businesses need to spend a lot of time and effort polishing content to make sure it's unique, interesting, readable, and shareable. At the same time, the content should be consistent with the brand image and core values of the enterprise, so as to better convey the value of the corporate brand.

3.Choose the right promotion platform.

Enterprises need to choose the right promotion platform according to their own situation. For example, some well-known news**, industry portals**, Weibo, WeChat***, etc. are all good choices. In addition, you can also choose some promotion platforms that specialize in providing advertorial services, such as Xinbang, Toutiao, etc.

4.Work with.

Cooperating with ** is also a good advertorial promotion strategy. Enterprises can choose to cooperate with some excellent enterprises according to their own business and market demand to jointly promote advertorials. Through the power of communication, the spread scope and influence of advertorials can be greatly improved.

5.Regularly update promotional content.

Regularly updating the content of advertorials is an important factor to ensure the effectiveness of advertorial promotion. Constantly updating and optimizing the content of advertorials can make the audience's attention to the enterprise continue to upgrade, and at the same time, it can also promote the communication and recognition of the brand.

Conclusion. Advertorial promotion is an indispensable part of corporate brand promotion. Enterprises must improve the effect and influence of advertorial brand promotion by formulating plans, determining high-quality content, choosing the right promotion platform, cooperating with ** and regularly updating the promotion content, so as to attract more potential customers and enhance the market competitiveness of the brand.

What should be done to promote corporate brand advertorials [TM media for sending advertorials] Corporate brand is the face of an enterprise, the reputation of an enterprise, and the soul of the long-term development of an enterprise. Successful enterprises will put their brand building in the first place for long-term development, and give the brand a certain cultural connotation. If you want to build a corporate brand, you must write a good brand news advertorial, so how should you write a corporate brand news advertorial?

Let's talk about how to write it.

TM media believes that writing news soft articles first needs to be self-positioning, in the determination of the target group and the purpose of writing before carrying out, so that it is better, a brand building article should not only have an attractive title, but also have good content, eye-catching title is to attract customers to click, content is to attract target customers, only these two aspects can play a role in building a brand.

After the article is written, the next thing to do is to publish, so TM media believes that choosing the right publishing platform is also a very important part, a good news soft article, we can choose some large-scale ** releases, such as Phoenix, NetEase, Sina, etc., but Li buried to choose the industry ** release of these platforms, you can also choose some ** articles related to your own industry, if you want to drain traffic, you can pick some local portals to publish, Of course, the above are recommended on the basis of the company's budget, if the budget is relatively small, then you can find some publishing platforms for publication.

Advertorial promotion. It is one of the important means of brand marketing, and a good advertorial can not only attract the audience to take the initiative to read, but also will.

Marketing Information. Deliver to the user silently. Good advertorials will make you.

Unknowingly.

Be drawn, read it, and unconsciously receive what it passes on to you.

Brand information. But it is not a good advertorial to write a good advertorial.

Simple things.

We have summarized the following tips for writing brand advertorials, which can be taken by friends in need.

First, the title is crucial.

For a successful advertorial, the title must be catchy. The title of the brand advertorial is the key to quickly catch the reader's attention in just a few seconds, if the title is not new enough, no one wants to click on the article no matter how well it is written. Of course, it's not enough to just attract attention, the headline should also make the reader feel tempted and want to "let me see".

Second, be clear about the needs of users.

Before writing a brand advertorial, you need to know who will read your advertorial, which can start from the perspective of gender, age, major, position, etc., what you want to write in your article, and what kind of consumers to see, if you don't know these then your advertorial cannot be considered successful.

After understanding the user group we want to be against, the next thing to consider is what kind of content the user wants to see, and this step is always a challenge. A lot of people don't know.

How to get started. Writing, and in fact there are not so many topics to write about, the advice to everyone at this time is to communicate more with your users, after all, most writing topics come from users. You can communicate with users on the Internet and even offline, and users also have communication needs, and they can find pins and spines according to their own needs.

3. Clever integration of advertising.

The advertorial should be skillfully integrated with advertising, that is, the brand information that needs to be promoted should be perfectly embedded in the content of the advertorial, and pay attention to it".

Gentle traps, do "Mianli." Tibetan needles.

The main purpose of writing an advertorial is to promote your own loss-making brand, but blind and obvious implantation will make users offended, just like a movie.

TV series. Product placement.

In the same way, if it is too direct and does not consider the bridge, the audience will not.

Buy. However, there is no need to be too "hidden", because if hidden.

People don't know what to do.

, will make the advertorial lose the meaning of advertising.

It should be based on the needs of users, brand promotion as the paving, and from the user's point of view, the advertorial can really play a role. Rather than blindly just promoting from their own products, it is easy to arouse the disgust of users.

Fourth, good advertorial requirements are abundant.

If an advertorial is full of text, few people will continue to read it, and the illustrations that are not beautiful enough will also lose some users. **And Mao can make people increase the sense of reality, and only with a sense of reality can it be credible, so when writing an advertorial, it is often necessary to add some corresponding**, and you should pay more attention to collecting relevant materials.