How to promote the brand on Xiaohongshu? How to sell products on Xiaohongshu

Brand promotion, you can put the brand starting line first, but according to your own budget, it is not easy to build a brand, and brand promotion requires human and financial resources. Only after it is determined can an implementation plan be given.

Hello dear, selling products on Xiaohongshu needs to follow these steps:1Sign up for Little Red Book:

If you don't already have Xiaohongshu, you can install the Xiaohongshu app on the App Store or Google Play** and follow the process to register a new one. 2.Creation Type:

Selling products on Xiaohongshu requires registration as either an "individual" or a "business" type. Individuals can choose the status of "buyer" or "merchant", but cannot open the online store function; Enterprises need to provide business licenses and other relevant information for identity authentication before they can sell. 3.

Apply for opening an online pure and pure store: A person needs to apply for the opening of the "Xiaohongshu Store Cooperation Program" and "Activate Seller Permissions" two functions before opening an online store and selling it; Enterprises need to provide certification materials and apply for opening an online store. 5.

Use the Xiaohongshu platform to promote: Promote your products and attract potential consumers by posting information about how to use your products, sharing your products**, and cooperating with influencers. It should be noted that on Xiaohongshu, ** products need to follow the relevant regulations of the platform, and ensure the quality of goods and services to win the trust and reputation of consumers.

Little Red BookYou can put the product introduction, it is a platform,Friends who want to publish products on Xiaohongshu need to apply to become a Xiaohongshu merchant first, which requires you to click the button in the upper left corner to bring up the function list, select the setting option, and authenticate through the function application.

After being successfully verified as a merchant, you can choose the camera button in the upper right corner of the Xiaohongshu homepage to take photos and publish products in the store, and when users add brand, **, shopping location and other information to the product, they can be successfully released on the shelves.

As of July 2019, the number of Xiaohongshu users has exceeded 300 million, and as of October 2019, the number of monthly active users of Xiaohongshu has exceeded 100 million, of which 70% of the new users are post-90s.

Xiaohongshu uses machine learning.

Accurately and efficiently match massive amounts of information and people. Xiaohongshu has an e-commerce business.

First of all, you have to advertise it, and then you can invite some bloggers to do promotion, and slowly you will have popularity, and you can get some discounts before.

It's better to do more publicity and promotion, and then you will have a supply and popularity to your store.

If you want to operate the small sweet potato brand well, you need to think hard. Learn more from the experience of the headquarters.

To operate Xiaohongshu, you must do it very good-looking and special, so as to attract users for the first time.

This is similar to other e-commerce, first you need to promote, and then go to advertise to the right group of people, update a little bit every day!

If you want to operate the Xiaohongshu brand well, you must strengthen the supervision and management of Xiaohongshu. There are some bad ones. Customers on Xiaohongshu. Platform. Carry out brushing and watering. It needs to be stopped.

It is necessary to update relevant brand content every day, to have continuous output, and it is best to be able to start a live broadcast to introduce the product at the same time.

The Xiaohongshu brand must have its own quality assurance when operating, otherwise even if the publicity is done well, the return in the later stage will be very low.

You can go and learn from people who are better at operation, or sign up for an operation tutorial class, there are not many people who know this thing at present, after all, it has not been rising for a long time.

Every new thing that comes out has to be very fat, and it takes a lot of effort to promote.

If you want to operate the Xiaohongshu brand, at the beginning of the store, you must clearly and accurately express the description and title of the product, and the description and title of the product must be clearly presented to the guests. I took some professional photographers in the morning, and then I came to the decoration of the store to be beautiful, according to their own products targeted decoration.

The operation of the Xiaohong brand requires the registration of a franchise online**.

There are a lot of Amway products from friends below, which are more assured.

If you want to operate the Xiaohongshu brand, you need to call their complaints** for related consultations.

Strategic planning and development prospects, service in place, pre-sales and after-sales, often learn to continuously improve themselves.

If you want to operate well, you need to spend money to buy promotion, and then celebrity endorsement is the best.

Just like Douyin, you are willing to spend money and advertise through major variety shows.

There will be a dedicated operations team to help you operate.

Give users a good experience and always care about what users think.

It is best to find a professional operation team, so that you can operate the Xiaohongshu brand well.

Whether it is the title or the body of the note, the keywords should be laid out. Keywords must be pain point keywords, don't say add keywords for the sake of adding keywords, the whole length should be smooth and in line with the product tonal topic. It is best to use the keywords that are more popular at the moment, or the keywords that users care about the most.

2. Note ranking has a great relationship with data

Xiaohongshu's notes are very closely related to likes, favorites, comments, ** and other data, and these data perform well, so the notes will naturally rank higher. Observe more of what's trending recently, and it will be easier to attract traffic by following the trend.

3. Grade

The higher the grade, the higher the recognition of the Xiaohongshu platform, and the higher the ranking of natural notes. If you want to improve the ranking of Xiaohongshu, then whether it is the registration time, the number of posted notes, the number of fans, the number of interactions, etc., it is conducive to the improvement of the level.

If you take a look at other high-traffic operations, you can also summarize a lot of experience, and the operation needs to take time to operate. Everything is difficult at the beginning, but it is easy to do it slowly, at the beginning, you should pay more attention to what users like to see, and think about problems from the perspective of users, and it will be easy to find problems.

Celebrity Xiaohongshu sharing is a relatively common brand product Xiaohongshu push stool Shiguang cooperation method, which is the celebrity delivery mentioned above. With more and more Ming jujube stars settled in Xiaohongshu, celebrity Xiaohongshu sharing has also become a major choice for brand products or new product promotion, such a "community + e-commerce" platform, star effect, fan purchasing power concentrated explosion, is one of the first choices for Shirt Town to break through sales and achieve promotion goals.

Hello! Due to the low popularity of the new brand, it is recommended to do amateur note promotion on Xiaohongshu in the early stage!

First, the ** of amateurs is much lower than that of experts, and a note of tens of thousands of fans can generally be worth dozens or even hundreds of amateur notes!

Second, the amateur's pen god demolition preface is characterized by the advantage of counting the number of royal letters. The amount of pre-paving, increasing the number of new brands, so that many users can learn about this product.

Ways to promote your products: create valuable content, engage with communities, offer offers and perks, leverage Xiaohongshu ads, and collaborate with influencers.

1. Create valuable content.

You can share your product experience, experience and testimonials. At the same time, you can also share some topics related to your products, such as beauty and skin care, health and wellness, fashion wear, etc. This will attract more users to follow you.

2. Participate in the community.

Xiaohongshu is a social knowledge platform, and it is very important to participate in the community. You can follow other users and like and comment on their content. This allows more users to know about your existence.

You can also join some communities related to your product to share your experience and knowledge with other users. This allows more users to know about your product and build a certain sense of trust.

3. Provide discounts and benefits.

On Xiaohongshu, offering offers and benefits is a very good way to promote it. You can post some offers and discounts on Xiaohongshu to attract more users to buy your products. You can also host some activities on Xiaohongshu, such as **, **, etc., to get users involved and increase their engagement and purchase intentions.

4. Use Xiaohongshu advertising.

If you want to promote your products quickly, consider using Xiaohongshu ads. Xiaohongshu ads can make your content quickly seen by more users, increasing your rate and influence. You can choose different ad formats according to your needs and budget, such as recommended content ads, brand feature ads, brand ads, etc.

5. Collaborate with influencers.

Partnering with influencers is also a great way to outreach. You can look for some users who have a certain influence on Xiaohongshu and work with them to promote your products. By partnering with influencers, you can let more users know about your products and build a certain sense of trust.

The above content refers to Encyclopedia-Little Red Book.