Why is the educational requirement for the supervisory position of a market research company so low?

Supervisory positions require leadership and command skills.

Just be bold as our boss said.

Do you think that those things can be formed naturally when you have a high degree of education?

Skill comes from practice. I've been in this business for a long time.

Not to mention supervision.

It's just that the department manager is not selected from the company's veterans instead of recruiting a graduate student to sit on research, right?

1. Follow up the sales, after-sales, goods, and other related situations of each regional terminal every day.

2. Compare and analyze the daily sales report with the sales data of the same period last week, and analyze the reasons for the single store of the store with a large increase and fall.

3. Go to the store to inspect the relevant work and keep abreast of the store.

4. Report the assistance situation in the responsible area, reflect the relevant problems existing in each market, and solve the proposed solutions.

5. Master and guide the direct sales office to the degree and problems of first-level and second-level assistance.

6. Follow up the accuracy and timeliness of the daily store old customer information, and enter the VIP customer information of each direct office.

1: Market demand survey, an important part of which is the market demand trend survey.

2: Customer survey. These customers can be your existing customers or your potential customers.

The survey includes two aspects, one is the customer demand survey, and the other is the customer classification survey, focusing on understanding the number, characteristics and distribution of customers, clarifying your target customers, and grasping their detailed information.

3: Competitor surveys. Understand the situation of competitors, including the number and scale of competitors, distribution and composition, the advantages and disadvantages of competitors and marketing strategies, so that you have a clear idea, and take some competitive strategies in a targeted manner, so that no one has me, no one has me, and I am better, that is, we strive to always be slightly higher than our competitors.

4: Market sales strategy survey. Focus on the investigation to understand the current market to operate a certain product or carry out a certain service project of the best means, marketing strategies, and sales methods.

Market research is marketing

Chinese translation of research. It refers to the realization of information purposes.

The process of conducting research includes concretizing the information required for the corresponding problem, designing the method of information collection, managing and implementing the data collection process, analyzing the research results, drawing conclusions and determining their implications, etc.

To put it simply: market research is the process of collecting data on the target object in order to obtain first-hand information.

Market research is to investigate a series of questions that the main investigator wants to know, such as the market, the consumer, and the product. It can be roughly divided into:

1) Observe and study specific consumers, purposefully analyze their purchasing behavior, consumer psychology evolution, etc.

2) Market observation: Comparative analysis of specific industrial regions, and research from the perspective of economy, science and technology, etc.

There are five main steps in online market research:

1. Determine the goal.

Only when the questions of online market research are clearly defined and the research objectives are established can the research be designed and implemented correctly.

2. Design a research plan.

The specific content of the design of the research plan includes the identification of data**, investigation methods, investigation methods and contact methods, etc.

3. Collect information.

After the survey plan is determined and the relevant inquiries are issued, the information collection stage begins, which is more convenient and faster than the traditional research method.

4. Information collation and analysis.

The key to collating and analyzing information is to use data analysis techniques, such as cross-list analysis techniques, profile techniques, comprehensive indicator analysis, and dynamic analysis.

5. Write a research report.

Report the main findings related to marketing decisions and follow all the principles of organizational structure, formatting, and writing fluency.

The research steps of bai promotion mainly need to be carried out as follows

The next few items:On your DAO sold within the property.

Surveys of the product industry:

For example, how competitive is the industry, how large is the market capacity, etc.;

Competitor Surveys:At present, how many similar products are sold on the market, how many are diamond-level sellers, their advantages and disadvantages, what are their best-selling products, what are their prices, etc.;

Investigation of your ** quotient:How many first-class merchants are available for you to choose, what are their advantages and disadvantages, how credibility they are, whether the supply is timely, etc.;

Survey of your consumers:Whether the product I offer attracts them, what they say about it, how receptive it is, etc.;

A survey of the alternatives you are selling:Which products and my products can meet the same needs of buyers, whether they will give me a strong impact, and the advantages of my products compared to them, etc.

to the platform where the article is published, etc

First determine the scope of the research, then determine the research method, research, and write the research report.

The five steps of online market research are:

2) Determine the research target. Genus.

3) Inquire about the relevant research objects.

4) Determine the applicable information services.

5) Information processing, sorting, analysis and application.

Online market research is the process of collecting, sorting, analyzing and researching marketing information systematically based on the Internet, as well as the behavior of using various search engines to find competitive environment information, customer information, supply and demand information. It has the characteristics of timeliness, sharing, accuracy, interactivity, economy, controllability and no time and space limitations.

There are many advantages to using the Internet for market research compared to traditional market research methods::

1. Timeliness and sharing of network research information.

2. The convenience and economy of network research methods.

3. The interactivity and adequacy of the network research process.

4. Reliability and objectivity of network survey results.

5. There is no limitation of time, space and geography in network research.

6. Verifiable and controllable research information.

The "research factory" has an explanation, determines the project, designs the questionnaire, distributes the **, analyzes the data, and issues the report.

Generally speaking, the first floor to the third floor is fine.

But exactly"survey"for"Surveys, surveys"meaning; While"research"Yes"Research and research"meaning; While"investigaton"It is generally used to investigate what went wrong, because there is a cause, and it means to find out the truth. The first two are done for something or a purpose.

Here,"Market research"It should be a product or project research work. So use"market reserach"is the most suitable, while"market survey"Yes, and this usage is more common. If you put it more strictly,"investigation"It's absolutely not going to work!

So, market research = market research market survey

1. Scientific principle (to act according to objective laws).

Correct ideology.

Strict rules and regulations.

Scientific standards of work.

Sound investigative methods.

2. The principle of objectivity.

Proceed from the objective reality and conduct scientific research and analysis under the guidance of correct theories.

3. Systematic principle.

Guided by the elements of the system, we should handle the relationship between the whole and the part, and consider the problem comprehensively.

4. The principle of timeliness.

The market is constantly changing, and market research studies the market phenomenon in this constant change.

5. The principle of economy.

Go for the best survey results with the least survey cost.

6. The principle of confidentiality.

Confidentiality for customers and information for respondents.

The principle of timeliness, accuracy, systematization, economy, scientificity, and confidentiality.

Starting from the purpose of market research, market research is to understand people's needs, and formulate a series of future development directions and development ideas according to this demand. Therefore, in order to be able to accurately formulate some effective decisions, then the authenticity of market research is required. Only when market research is true enough can the decision be relatively accurate.

In terms of authenticity, market research needs to be objective. Often many people will be guided by some subjective language to make some non-objective answers. Then this will directly affect the question of authenticity.

So objectivity and authenticity are closely linked.

I have just stepped into this industry, and I personally feel that the most basic is the truth, all the data must be official, and it must be true, otherwise the consequences will be very serious.

1.The principle of objectivity.

2.Principle of pertinence.

3.Scientific principles.

4.The principle of comprehensiveness.

5.Principle of economy.

The basic process of market research work includes: clarification.

Survey objectives, design investigation plans, formulate investigation work plans, organize field investigations, collate and analyze survey data, and write investigation reports.

conducting market research; First of all, it is necessary to clarify the objectives of market research, according to the different needs of enterprises, the objectives of market research are different, when enterprises implement business strategies, they must investigate the development trend of the macro market environment, especially the future development of the industry; When the enterprise system marketing strategy, it is necessary to investigate the market demand, market competition, consumer purchase behavior and marketing elements; When an enterprise encounters a problem in its operation, it should conduct market research on the existing problems and causes.

There are four types of market research.

Qualitative Marketing Research: Most commonly used. To put it simply, it is to analyze the respondents' numerical responses, and do not focus on the entire population and do not make large-scale statistics.

Common examples include: focus groups, in-depth interviews, project conduct, etc.

Quantitative marketing research: Uses a hypothesis to use arbitrary sampling and extrapolate results from the number of samples, which is often used in large-scale studies such as population censuses and economic surveys. Common examples are:

Large-scale questionnaires, questionnaires, etc.

Observational techniques: Researchers observe social phenomena and set their own cross practices, that is, horizontal comparison, which usually refers to temporal comparison, vertical comparison, and comparison with different societies or different phenomena at the same time; Common examples are: product usage analysis, browser cookie analysis.

Experimental Techniques: A semi-artificial environment created by a researcher to test the user. This semi-artificial environment can control some of the impact factors that researchers want to compare, such as buying labs and test marketing venues.

Market research researchers often use a combination of the above four techniques, they may first obtain some background knowledge from secondary data, then conduct interviews with target consumer groups, qualitative research design to explore more questions, and finally may further conduct large-scale national surveys and quantitative surveys based on the specific requirements of customers.

First of all, you have to make a questionnaire, recommend you to use the gold data platform, there are many questionnaire templates for satisfaction surveys, you can directly select and then modify a little bit of content, insert the object of the satisfaction survey**, to reflect your survey theme. Do a good job of the questionnaire will be automatically generated***, you can send it to your customer research, after collecting the data, the gold data platform can also be analyzed for data, the operation is simple and convenient.

First of all, we can use SWOT analysis: SWOT analysis mainly analyzes the strengths, weaknesses, opportunities and threats of the enterprise itself from four dimensions, it is often used in large group companies to formulate development strategies and study competitors, and is a bit overkill in start-ups, and the overall idea is to analyze environmental factors - construct SWOT matrix - formulate action plans.

Secondly, according to the number of manufacturers and the nature of products in the industry, it can be roughly divided into four types of markets: perfect competition, monopolistic competition, oligopoly and complete monopoly. In addition to perfect competition and complete monopoly, the five competitive forces of monopolistic competition and oligopoly market environment are further listed, namely potential entrants, substitutes, supply side, demand side and existing competitors in the industry, and the existing competitors in the industry are in the center of the power matrix, which is the famous Porter's five forces model.

Finally, we can also try Boston matrix analysis: analyze our own product structure according to market gravity and enterprise strength, market gravity mainly includes external factors such as enterprise sales growth rate, target market capacity and competitor strength; Enterprise strength includes the market share of the product, technology, capital and human resources utilization and other internal factors, the market gravity and high market share indicates that the future development of the product prospects are good, if there is an element that does not meet expectations, then the prospects for market development are not good.