How to learn to write advertorials, how to write good advertorials? What are the methods?

One. Content resonates with your target audience.

This kind of advertorial is usually from the reader's point of view, has unique insights, can make the reader resonate psychologically after reading, so as to establish brand status and influence, the advertorial does not need to be beautifully worded, the most important thing is to guide the reader.

Two. Disseminating knowledge and experience.

For example, this article is a dry goods sharing on our advertorial publishing platform, this kind of advertorial is mainly to disseminate knowledge and experience, while you share experience for them, you are actually giving readers free knowledge, helping them avoid detours and solve problems, and when they think it will be useful, they will recommend you to their friends and peers. Just like so many "common sense" posts in the circle of friends, they have been constantly being **.

By teaching everyone what kind of products are easy to use, recommend your own products, write some experiential articles such as how to advertise and how to write advertorials, and then plug in your own company, just like I write this article, insert a sentence in the middle, send an advertorial, and find a do.

Three. The content of the article is combined with the news hot events.

The biggest advantage of combining advertorials with news hotspots is that many news hotspots will take the initiative to search, which will increase the degree of advertorials. In advertorial writing, if the content of the article can be well combined with news hot events, it will also make the article richer and more readable.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

Advertorial, as opposed to hard advertising, refers to the marketing planner of the enterprise or the copywriter of the advertising company who is responsible for writing"Text ads"。Compared with hard advertising, the reason why advertorials are called advertorials lies in one"Soft"words, so that users are not subject to forced advertising under the promotion, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

For example, this product, who is also using it, is particularly effective. Another example is about lipstick, lipstick is very good, very safe, or how to say this, it is also just an attribute, so the benefits, for example, 24 hours without makeup, some of the foundation we use he does not take off makeup for 24 hours, or kisses without leaving traces, this is a benefit to him.

1. Step 1: Communicate requirements. Whether it is to write an advertorial for customers or to promote it yourself, you need to communicate and determine the intention and requirements of the advertorial. In short, what kind of purpose is to be achieved through advertorials.

2. Step 2: Determine the main title. The main title is the most eye-catching part of an advertorial, and it is necessary to use the most concise and powerful words to express the core competitiveness, or follow the hot spots to attract the target group.

3. Step 3: Build a paragraph subheading. Determine the subheadings of each paragraph, and basically the conceptual framework of the entire advertorial will be built. A paragraph subheading is a summary of the content of a paragraph.

4. Step 4: Fill in the specific content. All the titles are determined, and then you can fill in the specific content of the advertorial. The text should be determined according to the release **, for example, the newspaper needs to be rigorous and official, and the Internet can be more fashionable and lively.

5. Step 5: Check and modify. The last step is to check the changes to see if there are any typos or inappropriate titles. After the inspection and modification is completed, an advertorial is written, and it can be delivered to the customer or published by itself.

Depending on your purpose, whether you are showing it to the browser or to others, you should have a loud title and a strong sense of substitution for the audience.

Start with a compelling title.

No matter what type of advertorial, if you want to have a high number of readers, not only in the title, this is only a small part, but most of it is the content and the channels of release. Let's briefly talk about how to write an advertorial.

Narrative: Seek truth from facts and speak loudly.

Narrative type, also known as descriptive type, means that the content of the title is mainly objectively narrated, and the narrative title writing method is a way that we see the most. Because of the usual and many uses of language, the only way to attract attention in narrative headline writing is through the content of the headline.

Interrogative: Ask first and answer later, thought-provoking.

Interrogative titles are divided into questions and rhetorical questions, for example, the title of this article is a question sentence. The biggest advantage of interrogative headlines is that they make people think, which can help them make a deeper impression. Due to its own advantages, interrogative headlines are also widely used, especially in some ad copy.

Statement: Courageous and knowledgeable to reveal true feelings.

The statement type is also called the confession type, which is to express one's heart in the first person. Because the first person is mostly used in the first person, the statement title is easy to drive the user's emotions and resonate, which can effectively deepen the user's impression, win the user's recognition and form a communication.

Comparison type: the vertical and horizontal comparison is distinct.

Contrasting titles, also known as contrasting titles, are compared with a reference object. There is no fixed rule for the selection of reference objects, and it can be a person or thing under the same conditions, or it can be the same person or thing that is misplaced in time and space. Comparison titles, because most of the vertical and horizontal comparisons are clear, are easy to impress users.

Symmetrical type: the sound rhythm is flat and imposing.

Some of the titles are beautiful to read, with neat and rhyming sentences, especially some rhetorical devices such as comparison and symmetry, which make them catchy to read. This is the benefit of symmetrical titles, which are widely used in slogan writing, but they require certain language skills of the author.

Intimidation: bluff and frighten.

The most used scaremongering headlines are in some advertising copy, and some advertorials with obvious marketing intentions, which can be seen everywhere in some ** advertorials and hard broad. Intimidating headlines can be moderately exaggerated, but it doesn't mean that they can be infinitely magnified, otherwise they can easily attract user disgust.

Humorous: Humorous and witty.

The most popular should be humorous headlines, which are witty and witty, bring pleasure to users, and are easy to spread. Humor is not the same as spoofing, and the writing of standard town fighting questions needs to be based on the health of the writing. Also, humorous headlines must be allegorical to be more valuable.

Visionary: Success is in sight and intriguing.

It's human nature to yearn for beauty, and visionary headline writing is very popular with users, and it's easy to give people a sense of eagerness. This kind of headline writing technique is also quite widely used, and the appropriate vision description can always make people full of energy at once.

How to write a good article, in fact, there are still a lot of tricks to destroy, first write a normal article, don't have any ads, and then find a way to add the advertising content you want to add to the size of the socks, so that's it. Sleepy talk.