What are the skills of advertorial writing? What are the skills of advertorial writing? Where can I

Webmasters all know that the advertorial is to use the article to achieve the promotion of the enterprise or the product, which is called the advertorial, but it is not easy to write a good advertorial, after a period of promotion experience, I will introduce you to a few soft writing skills.

1. The entry point of the advertorial.

That is, how to perfectly embed the e-commerce**, products, services and other information that needs to be promoted into the content of the article, a good entry point can make the whole advertorial look natural, and make the soft advertising to the extreme. When writing advertorials, the needs of readers and users should be taken into account. And the article can also bring some valuable confidence to the customer.

The content of the article should be innovative, fresh, and make readers feel readable and highlighted. Easy to remember.

2. Advertorials for the industry:

Advertorials are usually used by companies as a way to promote and publicize. Therefore, the first advertorial is to prescribe the right medicine and write different articles for different industries, so as to enhance the reputation of the enterprise and make a flat shooting effect. Reward yourself for your position of authority.

3. Product advertorials for users:

When targeting the user's product advertorial, we must pay attention to ensure that the advertorial can bring some help to the reader, get the affirmation of the reader, and the most important thing is whether the effect of promotion can be achieved through the reader's refinement.

The title is the top priority of the advertorial, the first thing readers see when they contact the advertorial is the title, and whether to look at the following content depends on whether the reader feels fresh enough and is interested in your title. If your title is not distinctive and has enough highlights to attract the reader's attention, then no matter how well your advertorial content is written, it is in vain. The title is the essence of the whole advertorial, so you should work the title.

If you want to write a good advertorial, you must read more, read more, and write more. But an article that is attractive and valuable to readers can not only achieve the reader effect, but also spread through the reader's effect. Make the products you want to promote more market-oriented and more universal.

What are the skills of advertorial writing? Where can I start? Yes, there are many advertorial writing skills, because if you have a detailed advertorial, it means that first, you have to have this ability, and second, you have this thinking ability, so it is not so easy.

Advertorials should understand some knowledge that must be understood before writing, such as the specific characteristics of the advertised enterprise, the performance of the product, the status of the enterprise in the industry, including the development status of similar enterprises, etc., which must be done in detail to do a good job of social investigation and market research. However, there are still certain skills and techniques that can be used as reference in the writing of advertorials, and the following points may be helpful in the process of writing advertorials.

First of all, do a good job of preparing for the design of advertorials. Starting from the advertising strategic objectives and advertising strategies of the enterprise, advertorial advertising is a part of the overall advertising strategy and advertising strategy. If an enterprise wants to control the market in a targeted manner, it must do a good job in every aspect of its own publicity, and at the same time do a good job in other advertising communication, it should also do a good job in the design and preparation of advertorial advertising.

At the same time, with the enhancement of consumers' ability to identify, consumers have developed a strong immunity to advertorials, resulting in the gradual loss of the function of some advertorials. If the company does not prepare for the planning of advertorials, it is not difficult to imagine what the result will be.

There must be a certain amount of creative writing techniques. The writing of advertising advertorials should be good at using various stylistic forms, such as letters, announcements, revelations and other special forms, skillful use of language rhetorical skills, humor, exaggeration, suspense, comparison, duality, repetition, borrowing, analogy, symbolism, consignment, truth and other techniques. The language should be carefully worded.

In the language organization, it is necessary to make full use of people's curiosity, set up the questions first, let the readers guess and pay attention, and then publish the results when the readers' appetite is satisfied, but pay attention to the suspense design ideas in the whole operation process. Make full use of witty, humorous, and funny advertorials, and skillfully use the rhetorical skills of language.

It is not easy to write a really good advertorial that can impress consumers, no matter how the current advertising market advertorial creation develops, the ultimate goal of Yiren Network is only one: it is to use modern changeable, diverse forms, and strong penetration as the carrier to achieve the purpose of promoting itself, establish brand image awareness in the hearts of the public, enhance corporate social visibility, and ultimately achieve the purpose of promoting product sales. These are telling those designers of advertising advertorial writing to grasp the necessary writing skills and principles, and use their true emotions to create, as long as they can write articles that move themselves, they will also be able to move others.

Good question, what is Advertorial? How should it be written? Share some experience with you.

Like ordinary advertising, the fundamental purpose of advertorials is to make a certain object widely known and facilitate the conclusion of a transaction.

When it comes to advertorials, most people feel disgusted, feeling that this is not a good thing, a kind of business copywriting with deceptive colors, and a kind of sugar-coated cannonball. If you have such an understanding, I don't blame you, because there are indeed some such advertorials, their routines are obvious, the writing is clumsy, and the motives are not pure, it is difficult not to make people have this negative image. But as an advertorial writer, I have to say that the kind of advertorials you see are only one of the many advertorials, and they are definitely not the best part.

The best part of the advertorial, you may have read it many times, or even memorized it, and the author may tell you that it is an advertorial, but you never realize that it is an advertorial.

When I was in junior high school, there was an ancient text that needed to be memorized in full, called "The Story of Yueyang Tower", written by Fan Zhongyan. The beginning of Yueyang Louji says: In the spring of the fourth year of Qingli, Teng Zijing guarded Baling County.

The more the next year, the politics will be harmonious, and all kinds of waste will be prosperous. It is to rebuild Yueyang Tower, increase its old system, and engrave Tang Xian's poems on it. It belongs to the composition to remember it.

What does this mean? In the spring of the fourth year of Qingli, Teng Zijing was demoted to Baling County, that is, Yueyang was the Taishou. By the second year, the government affairs were smooth, the people were happy, and all kinds of abandoned undertakings were established.

So the Yueyang Tower was rebuilt, its original scale was expanded, and the poems of the famous families of the Tang Dynasty and the present people were engraved on it. I was asked to write an article about it. To put it bluntly, there is a Taishou named Teng Zijing who renovated a building, called Yueyang Building, and then asked Fan Zhongyan to write an article for this building and promote it.

Obviously, this is an advertorial, and Fan Zhongyan will not admit himself at the beginning of the article. Then you see, this advertorial is well written, circulated for nearly a thousand years, not only into the junior high school textbook in the compulsory education stage, but also has become a mandatory text, but also made Yueyang Tower a national 5A-level scenic spot, famous at home and abroad, and there is an endless stream of tourists every day. There are a lot of such advertorials in textbooks, such as Ouyang Xiu's "The Story of the Drunkard Pavilion", Cui Hao's "Yellow Crane Tower", and Ye Shengtao's "Suzhou Garden".

Let's take "The Story of Yueyang Tower" as an example to learn and grasp the two key points that a good advertorial should pay attention to. One focus is on advertising value, and the other is on the reader experience.