How to write a good advertorial?

If your advertorial marketing is so unsuccessful, then you really need to carefully analyze the reasons. For a long time, soft text marketing has also been an important part of the online marketing and network promotion of the Chinese Secretary Network, and the returns are also very considerable. In order to be effective in advertorial marketing, the quality of advertorials is the key.

Generally speaking, the title of an advertorial is very important and must be able to attract the public's attention. However, this also varies from case to case. For different advertorial marketing purposes, the way the title is written is also completely different.

If you are an experience-sharing word-of-mouth advertorial, then the more attractive the title, the better, because at this time you are pursuing quality traffic; However, if the purpose of your advertorial is to increase credibility and conversion momentum to the existing traffic, it does not have to be attractive, but you should add brand words to the title.

Tip: Don't think that an attractive title is enough, if your content is not what users want, no matter how good the title is, users will not be interested in reading it. However, adding brand words to the title of the advertorial can achieve the role of spreading the brand.

Even if the user doesn't click on it, the service and product are already seen by the user.

2.The first paragraph of the advertorial should be written well.

This is a matter that needs to be considered over and over again. The first paragraph of the advertorial, just to allow the user to continue browsing the second paragraph, that's all. Because if the user has clicked on your advertorial, it is your accurate user, if you have finished reading the first paragraph, there is no interest and motivation to read the second paragraph, then you will lose a marketing opportunity, and the target is the accurate user.

Perhaps many people used to think that the product or brand needed to be mentioned in the first paragraph, so that users would see it even if they glanced at it. Here our person in charge tells you that this will not make the clicking user become a real customer. Because he doesn't have a deep understanding of your product, he won't have the desire to consume.

3.The advertorial should be concise, concise and concise!

We need to be clear: posting advertorials is not for popular science, but for making money, making money, making money, making money, okay? Who do you do science to see?

Of course, if you have the financial resources to carefully organize an advertorial, it will indeed work better, but most companies have so much money and should immediately benefit.

4.If you can, don't stay.

5.Advertorials also need to be optimized.

Tips: Every day, many of your competitors are also doing advertorial marketing, how much luck do we need to have to be in order for your advertorials to rank in the top few keywords on the basis of non-optimization? We don't believe in luck and we don't have that much luck, so we optimize after each release, and of course the rewards are good.

There's a trick to everything, and the same goes for advertorial marketing. Only by being good at grasping the key points of advertorial marketing will the effect be satisfactory. To do advertorial marketing, don't take it for granted that it is good to publish it on a large traffic portal**, it is best to choose a large-scale ** related to the industry.

You know, no user is obligated to read your advertorials.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.