Who knows how the PR industry works? Urgent! Try to be as complete as possible. 10

Managers of small and medium-sized hotels or restaurants usually do not hire full-time PR staff, and at the same time, the company's financial resources do not allow it to hire a professional PR company as a PR consultant for the company.

Without professional consulting, training, and budget, a company's PR offensive is unlikely to be as comprehensive and complex as that of the Fortune 500.

The guidance provided in this book is to help these entrepreneurs seize those limited PR opportunities and win valuable attention and attention. In addition, this book can help you communicate more effectively with key customer segments.

The book explains in detail what public relations is, how to properly conduct a public relations offensive, and how to promote the business development of catering and hospitality companies.

Foreword Chapter 1 The Meaning and Function of Public Relations.

Chapter 2: Public Relations as a Marketing Strategy.

Chapter 3 Establish and maintain effective contact with **.

Chapter 4 What is News? How to distinguish between PR and advertising.

Chapter 5 Effective organization and public relations.

Chapter 6 Special Events and Public Relations.

Chapter 7 Communicate effectively with guests.

Chapter 8 Employee Relations and Their Role in Public Relations.

Chapter 9 Strengthening communication with the community.

Chapter 10 Preparing for a Rainy Day and Responding to a Crisis.

Chapter 11 Consult the experts and use what you learn for yourself.

1. The main task of public relations investigation is to collect data, feedback information, and objectively and truly reflect the public relations status of the organization; Analyze the data, see the essence through the phenomenon, so as to reveal the development trend of the PR state, and propose strategies, methods and measures to strengthen and improve the PR accordingly.

2. Public relations planning, including establishing goals, analyzing the public, refining themes, project design, integration, budgeting, program demonstration and decision-making.

3. Public relations implementation, public relations implementation is a process of implementing a given plan.

4. Public relations evaluation, in order to improve public relations work, carry out follow-up public relations work, can effectively boost morale, is the innovation of the evaluation system.

2. Public relations, that is, public relations, is a kind of social relationship between social organizations and the part of the public that constitutes their living environment and affects their survival and development, and is a science in which an organization establishes a good relationship between employees inside and outside the organization and between organizations in order to achieve a specific goal.

According to Edward Bernays, public relations is a managerial function that develops policies and procedures to gain public understanding and acceptance.

It is a conscious management activity.

To establish a good public relations in an organization, it is necessary to plan and implement good public relations activities.

Fainted ......Public relations is actually the abbreviation of "public relations", and in the broadest terms, it is indeed a profession of activity interpersonal relations, so the term "public relations escort" was finally born.

Now enterprises and professional public relations companies, in fact, are by organizing some activities, publishing some news or opening reporters and other public ways, so that the public, ** have a good impression of the brand, so as to achieve the goal, there is nothing unserious.

Abbreviation for Public Relations, the founder of public relations was a Jew and the nephew of Freud, a famous Austrian psychiatrist.

The approximate meaning is that when a **, enterprise and other groups have a crisis such as reputation and reputation, how to deal with it can be recovered so as not to cause or mitigate various losses, and public relations are also needed for individuals, such as when Chu and Han were fighting, Liu Bang used to mourn the righteous emperor to envelop the princes, so as to elevate himself and give Xiang Yu the charge of rebellious murder (I didn't turn the book to introduce the meaning of yourself, you can roughly understand it).

Take a specific example of the current situation: during this period of time, Guo Degang Deyun Club is facing a huge public relations crisis, and its initial apprentices beat people, in fact, if Deyun Club can use better public relations methods, it will definitely not develop the situation to today's community from all walks of life, Deyun Club has stopped performing and rectifying, this is a very typical case of public relations failure. (I just took public relations in college, so I'm not very professional!!) ）

You can go to the ** of various public relations companies to see, like the ** of Pabrison public relations company**The information is very detailed, just look at it.

Then what kind of PR is it, if it is hotel PR ---I don't need to say, everyone can understand).