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With the advent of the Internet era, the propaganda film came into being, and the traditional propaganda method is far from being able to meet the fierce competition in today's market. It is not difficult to find that the traditional propaganda method has many limitations: the information is conveyed in a simple way, the audience is not impressed enough, the amount of information that can be expressed is small, and the form of expression is single.
Compared with the traditional way of publicity, the advantages of corporate propaganda videos are: the promotional film contains a large amount of information, the scene is real and credible, the communication is impressive, and it can be easily transmitted in the Internet. Because of this, more and more industrial enterprises choose to customize promotional videos for enterprises, and the role of promotional videos is mainly as follows.
The promotional video can make the target customers more intuitive to understand the comprehensive strength of the enterprise and the spirit of the enterprise, through the combination of audio-visual and more expressive and appealing than the traditional static picture, you can use customers to understand the enterprise in a more convenient way.
The promotional video can be easily transmitted through the network, and can also be uploaded to the enterprise for customers to learn about the company by themselves, and it can also allow overseas customers to understand the enterprise conveniently and credibly. In the initial stage of contact with customers, customers do not have to spend too much time and energy to visit the factory. Whether it is a more vivid and comprehensive understanding or more convenient and fast storage, these are places that cannot be compared with the plane.
The most important use of promotional videos is the application of industry exhibitions, which are the most used occasions for corporate promotional videos. Especially for the display of industrial products, all large-scale enterprises will be the first enterprise or product promotional video to create the atmosphere of the exhibition. While enhancing the industrial brand image, it also plays a positive role in spreading the corporate brand.
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With the rapid development of the economy, more and more people choose to start a business, especially some small and medium-sized enterprises. There has been a blowout development, and the current market can be said to be changing with each passing day. However, ordinary publicity can no longer meet the needs of these businesses, and many companies have begun to use the VR panoramic display that is more popular in the bridge fluid market.
First of all, the VR panoramic display can display 720-degree products, and the user can control the viewing angle. As well as switching the scene you want to see, a specific and strong immersive experience, so that everyone can participate in the interaction, so that you can more clearly understand every detail and function of the product. VR panoramic marketing facilitates the transformation of print advertising into immersive advertising, allowing brands to have a soul of their own.
In the past, the company could not meet the requirements of the company for the real information of the product, and now people want to know whether the company can really provide the corresponding services and products. If you use panoramic display, you can perfectly restore the enterprise environment and products. 720-degree view of the item, each click on an item in the panorama will appear the details of the product.
It can also embed voice commentary in the product to make customers feel more intuitive, authentic, and reliable.
VR panoramic display can attract customers with a variety of marketing functions and make users have a more comprehensive understanding. It has good interactivity, so that it can have a friendly communication effect with customers. You can also use VR equipment to experience the immersive effect, making the whole sales process more interesting, rather than listening to sales explanations, so as to better increase customer experience and customer adhesion.
The VR panoramic display has its own link**, which can be embedded in the panorama according to your own needs, ***, enterprise**, etc. You can also embed the company's promotional video, and embed the company's product advantages and services into a code to be quietly transmitted into the panorama, and then there is a one-click viewing function. The salesman can lead the customer to the whole picture of the company and explain, so that the customer can have a deeper understanding of the enterprise.
There are more humanized functions in the VR panoramic display, which can make the panoramic display of the product or enterprise into a link way. Share it with others, embed a shopping link in each product in the panorama, and when you see the need, you can directly choose to buy it.
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1. VR panoramic shooting is full of science and technology, 360 720 degrees without visual blind spots.
Second, the viewer can use the mouse to zoom in and out at any viewing angle when browsing the VR panorama**, the higher the definition, the greater the magnification and reduction multiple.
Fourth, the VR panorama is getting higher and higher, and the full-screen detail browsing reality is richer and more delicate.
5. VR panoramic technology can be widely used in various fields and adapted to various terminals.
6. VR panoramic technology is a reproduction of the real scene, with a strong sense of immersion.
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Advantages of VR production:
No space limitations: Breaking the space limitation, the display range can be expanded infinitely.
Fast propagation: The VR system can use the Internet for fission propagation, anytime, anywhere, one-click sharing.
Portable: A VR headset puts down the entire VR system and is easy to carry.
Immersion: 3D panoramic roaming, 1:1 real-world restoration, and interactive experience allow users to immerse themselves in it.
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VR, as the name suggests, is a science and technology of virtual reality, and things made with VR technology can simulate some states of reality, which has more practical significance and value, and can also save costs to a certain extent.
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Both VR marketing and AR marketing are essential means of future marketing.
With the improvement of modern people's quality of life, there are more and more factors when we examine whether the goods meet our requirements. Traditional print marketing methods are increasingly highlighting their own shortcomings. As a result, the marketing methods of the live broadcast industry were born.
With the development of science and technology, future marketing methods will make products more and more intuitive to display in front of consumers, and VR and AR can achieve such an effect. When we shop online, we don't simply look at the appearance of a product, but we can try it on and operate it ourselves, which can achieve better marketing results.
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In the era of Internet+ and AI, new forms of marketing methods are encroaching on traditional marketing models. The future toJuxiang TechnologyIntelligent marketing, represented by VR virtual reality, will become an important method in enterprise marketing, and the ability to apply technology in marketing will become an important part. At present, in addition to the fun and novelty of users experiencing VR experience, the important thing is that because it is demand-oriented, VR can allow customers to participate, increase the user's sense of interaction with the product, and thus open up the limitations of marketing.
Advantages of VR marketing.
VR marketing (VR virtual reality) can provide a variety of consumption scenarios to improve the most "real" shopping experience for users, VR scenes can be customized as games or real and fantasy scenes, Juxiang Technology's VR marketing combines online promotion with offline physical experience to provide users with product information. For example, Juxiang Technology cooperated with Coca-Cola to develop a VR interactive beverage game experience, which generates an interactive 3D picture for an intuitive experience by scanning the trademark pattern on Coca-Cola, which not only enhances the brand reputation, but also deepens consumers' understanding of the product. Moreover, the use of VR virtual reality, VR marketing methods to establish a relatively relaxed relationship with users, help to improve users' favorability of the brand.
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The VR panoramic system of the 6108 program is a panoramic exhibition and display service platform based on 3D technology and VR virtual reality technology, which provides VR panoramic display planning, shooting, production, release and sharing services for enterprises, companies, tourist attractions, home real estate and other industries. It allows commercial enterprises to quickly establish brand image, enhance visibility and customer trust, and achieve customer conversion and retention more efficiently through the integration of marketing conversion applications and highly targeted industry solutions.
1. Enterprises can show the whole enterprise to your customers and potential customers very realistically, and VR corporate publicity increases customers' awareness and trust in the company.
2. VR, 3D panorama ** has a super visual impact, VR corporate publicity can give visitors a very new feeling, VR corporate publicity makes visitors more interested in this panorama, so that he knows more about the company, and at the same time increases the visitor's goodwill and trust in the company, so that the company gives visitors a new and vibrant modern corporate image.
3. A new generation is the future development direction, and a reasonable price is acceptable to every enterprise.
4. With the emergence of Panorama **, some false enterprises such as those who are secondary, have no formal factories, no formal places, and no good facades will have nowhere to hide.
5. Enterprises that have done 3D panorama are not necessarily large enterprises, but at least they are reliable enterprises and formal enterprises, but with the popularity of 3D panoramas, those enterprises that have not done panorama must be small enterprises or micro enterprises that cannot be used.
6. There are many benefits for enterprises to do 3D panorama, and the development will allow users to scan to directly understand our company, which can be on some computers and other tablet computers, which is equivalent to carrying the entire enterprise to participate in the exhibition, so that exhibitors can trust the company more.
7. Business personnel run business in the market, many customers do not know your business situation, and few customers have time to go to your company to investigate, bring a 3D panorama, and all problems are solved.
8. Marketing is very practical, you can share your 3D through modern tools such as QQ, email, etc., with the 3D book function, product and text functions, plus the real corporate image, a wider range of potential customers.
Net-in-one, computer, mobile phone, etc. can be accessed at the same time, so that your 3D panorama** is more widely used.
What benefits can a corporate video bring to a business.
First, to disseminate product information, promote commodity circulation and business cooperation. There are two main purposes for enterprises to make corporate promotional videos, one is to promote the image of the company itself, so as to leave a potential impression on customers, and the other is to convey product information and let customers know more. Shenzhen promotional video is an important communication bridge for enterprise cooperation, and the cooperation reached in this way accounts for about one-third of enterprise cooperation. >>>More
Wide network coverage:
All-weather**, dynamic display, interactivity is difficult to detail in other media, while the Internet can introduce the products that need pharmaceutical investment in great detail; The coverage of information on the Internet is extremely extensive, and no matter where you are, as long as you have access to the Internet, you can easily access information online. The pharmaceutical investment network points out that it is simple and convenient. The spread of online pharmaceutical investment advertising is extremely wide, not limited by time and space, and the advertising information can be disseminated to all parts of the world 24 hours a day through the international Internet. >>>More
Corporate publicity is not only an important part of the image project, but also a strategic need and a strategic behavior. >>>More
Let me talk about it, there is no good or bad promotional film production, and the commercial value and social influence that a good promotional film can highlight mainly depends on what you need. Whether this company is suitable for you, there are many good companies, and the work is also very good, but ** is also high. It mainly depends on your budget, and what type of product you want to shoot, whether you want to shoot the product or the brand. >>>More
First of all, it is necessary to understand clearly, whether to shoot a corporate image promotional film or a corporate product promotional video, there are differences, and the shooting of corporate image promotional film is mainly based on the enterprise, supplemented by products. >>>More