The basic type of marketing model of the marketing model

Marketing model: Different ways and methods are taken in the marketing process.

The sales model is as follows:1. Traditional sales methods: wholesale or retail.

2. Franchise business operation, chain and development franchise model.

3. E-commerce methods, you can use some mature e-commerce platforms to sell products through the traffic platforms they have built.

When developing a marketing strategy, there are three types of marketing strategies to choose from: intensive strategy, integrated development strategy and diversified strategy. This is explained in more detail below.

1 Intensive strategy.

Intensive strategy refers to the development direction of the enterprise by tapping its business potential on the basis of existing products and markets, so as to obtain a higher market share.

Intensive strategies are suitable for existing products or blind market and still have room for profit, and there are three types of specific strategies.

Market penetration strategy refers to the use of existing products to seek greater development in the existing market. For example, encourage existing consumers to buy more, attract consumers who originally purchased competitors to buy, and persuade consumers who did not buy to buy.

The market development strategy is to develop new markets with existing products, implement geographical diversification, find new customer groups, and develop new uses.

Product development strategy refers to the development of new products in the original market, and the improvement and improvement of the original products. At the same time, we will develop products that complement the existing products or new products that are completely unrelated to the original products.

2. Integrated development strategy.

The integrated development strategy refers to the development strategy that seeks the development of the enterprise by establishing or acquiring the business related to the current business of the enterprise. According to the relationship between the new business and the original business, the integrated development strategy can be divided into forward integration strategy, backward integration strategy and horizontal integration strategy.

A forward integration strategy refers to a development strategy that takes ownership of distributors or retailers or strengthens control over them. The most effective way is franchising.

The backward integration strategy refers to the strategy of seeking the development of the key family by acquiring the ownership of the first merchant or enhancing the control over it. This strategy is more suitable for situations such as the cost of supply is too high, the supplier is unreliable, or the supplier is not guaranteed**.

The strategy of horizontal integration refers to the strategy of seeking the development of a competitor by acquiring ownership or strengthening control over it. Mergers, mergers, acquisitions, takeovers, etc., are the most commonly used methods.

3 Diversification strategy.

The diversification strategy is a marketing strategy that uses existing resources and advantages to invest and develop other businesses in different industries in various ways of capital operation.

Concentric diversification strategy, that is, the enterprise adds new business related to the original business.

Horizontal diversification strategy. That is, the enterprise produces different products in the same field as the original products at the same time.

Comprehensive diversification strategy, that is, the development of new businesses that are completely unrelated to the original business.