How to do the business plan? 5

The planning plan can be done according to the following procedures:1. The name of the proposal.

Write the name of the planning book, simple and clear, such as xx event planning.

The book", "xx" is the content or theme of the activity, and does not need to be named by the branch name. If you need to name a branch, you can consider appearing in the form of a main and subtitle. Avoid vague titles such as "Organization Department Event Planner".

2. Background of the event.

The background of the event is required to be closely related to the background of the times, social background and educational background, which is clearly reflected in the theme of the event.

3. Purpose and significance.

The purpose and significance of the activity should be consistent with the background of the activity, and highlight the core composition or uniqueness of the planning of the activity. The purpose of the activity is what kind of goal the event should achieve, and the purpose of the activity should be concise and clear, and it should be concrete.

The significance of the activity includes cultural significance, educational significance and social benefits.

and what effect or impact is expected to be produced in the activity, etc., the writing should be clear, specific and in place.

Fourth, the time and place of the activity.

This item must be written in detail, and the classroom application will be arranged separately. The time and place of the activity should be carefully considered, and various objective circumstances should be fully considered, such as classroom applications, venue factors, weather conditions, etc.

5. Activity process.

The activity process can be roughly divided into three stages:

1. Preparation stage of the event (including poster publicity, pre-registration, sponsorship funds, etc.).

2. The stage of the event (including the organization and configuration of personnel, venue arrangement, etc.).

3. The follow-up stage of the activity (including the announcement of the results, the summary of the activity, etc.).

You have to write the overall planning plan or a ** plan, and the size of the planning plan is different.

A complete plan mainly includes: first: the purpose of planning, the theme is clear (opening, development and growth, business direction, environmental change, stage plan, etc.); Market analysis (product marketability, growth, consumer acceptance); uncontrollable factors (macro, natural); Market opportunity (problem analysis, popularity, quality, packaging, **, sales channels, **, poor service after-sales) advantages and disadvantages analysis:

consumer characteristics; Competitor analysis and comparison. Second: marketing objectives (market share, volume, profit).

Three: marketing strategy (advertising, focus, channel). Fourth, product strategy (positioning, quality function, brand, packaging, service).

Fifth: Strategy (discount points). Sixth:

Advertising (products, enterprises,) long-term, extensive and effective combination. Seventh: the budget (the return of the mobile fee is generally 20%).

The eighth is the adjustment of the plan. Ninth:

Effect (if the environment changes, it should also be there). Tenth: Cover (name of the plan, the purpose of the plan, the planning agency, the person, the planning time, the planning time limit).

Eleventh: operability (enterprise needs, sincerity).

Sample business planning plan:

Meeting place: Corporate Business Department.

Event organization Participants and task arrangement.

Commander of the event and head of the business department.

Activity form: Outdoor development activities are mainly happy, supplemented by publicity (with company banners as the main form).

Base Introduction Suzhou Qionglong Mountain Scenic Area, located in the west of Gusu, is the first mountain in Suzhou, shaped like a hairpin strand of Qionglong Mountain, with an altitude of meters. The shape of the three mao peaks is like a floating hat, commonly known as the hat peak. The main peak is "Jimao Peak", with an altitude of meters, and is the crown of the mountains on the east bank of Taihu Lake, so it has the reputation of "the top of Wuzhong".

1. Dress casual or outdoor sportswear, flat shoes, please bring a cold-proof jacket.

2. Personal commonly used effective drugs such as band-aids.

3. The mobile phone is fully charged before departure, and the mobile phone is kept on throughout the trip, so that it is convenient to contact at any time.

4. Behave generously and decently, pay attention to maintaining the company's image, and do not litter, destroy public property, or damage the environment on the way to the mountain.

5. Try to travel in a group during the game.

6. In order to increase the richness of the picnic, the company arranges some snacks, and everyone can bring their own food. Please take care of your belongings, especially your mobile phone and wallet, and always remind yourself not to forget your belongings.

7. In case of bad weather, the activity time and itinerary will be adjusted according to the situation. But going through the storm will undoubtedly make the training more challenging.

The approach to the business planning plan is as follows:

Basic research is an important part of business planning. Enterprises need to have a comprehensive and in-depth understanding of their actual situation, including market conditions, competitors, customer needs, etc. Only on the basis of a full understanding of the internal and external environment of the enterprise can we formulate a planning plan that is more in line with the actual situation.

Setting clear goals and planning is the key to corporate planning. According to its own actual situation and market demand, the company needs to formulate feasible goals and plans. At the same time, goals and plans need to be quantifiable and evaluable, so that enterprises can adjust and improve their plans in a timely manner.

Implementation and monitoring are important aspects of a company's planning. Enterprises need to implement the plan in stages, monitor and evaluate the implementation process, identify problems in a timely manner, and make adjustments. At the same time, enterprises need to establish a sound feedback mechanism to keep abreast of the market and customer feedback, and adjust and improve the planning plan.

The role of business planning

1. Accelerate the transformation of the concept of enterprise management, and the concept of enterprise management is undergoing a major change from the concept of production, product and sales to the concept of comprehensive marketing.

2. Improve the level of business decision-making, avoid the blindness of business activities, reduce business mistakes, and now many enterprises have invested in product development, production and sales, but the effect is not good or even heavy losses, one of the most important aspects is the lack of enterprise marketing planning.

3, strengthen the pertinence of enterprise management and market development, under the conditions of market economy, no enterprise can be in a good situation for a long time, as long as competition exists, it is impossible for enterprises not to consider competition countermeasures, enterprises adhere to the implementation of enterprise marketing planning, will make marketing strategy, tactics, specific competition measures have a strong pertinence.