How to write a micro business women s private care soft article

Concise, around the theme, dominate the screen club, well written.

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

The private care brand is a very private product, first of all, the first is to do a good job of confidentiality, some screenshots of the usual circle of friends, must not reveal the customer's avatar and name, and secondly, it is necessary to communicate with the customer attentively, the private care brand is easier to distance from the customer, this is not a lie, because in the face of privacy, especially some female customers, it is easier to open up to communicate.

There are a lot of skills in micro-business, and I can't understand it in a few words, if there is an opportunity, I can refer to one-on-one communication.

Micro-business is a kind of refined e-commerce based on interaction, experience, word-of-mouth, and sharing born in the micro era. To put it simply, it is a business that can be played with a mobile phone. It lowers the threshold for entrepreneurs, so that many grassroots people also join the army of micro-business entrepreneurs.

Micro-business is a part of business, so we do micro-business, just like doing physical business in real life, but our business site has moved to the Internet's Weibo, WeChat, QQ!

As you know, the most important point of this micro-business is reputation, without reputation, it is difficult to move an inch; Selling the reputation of the store has become selling yourself, which is also what we often say that micro-businesses sell themselves first and then sell products.

Many micro-businessmen, basically by mistake in contact with the industry, maybe have tried a product, or have an unforgettable experience, it is not difficult for us to find that these are also a good habit of many micro-businessmen, that is, the products they make are all after they have used it personally, and they feel that the effect is good before they start, and they are not just casually taking the product to do.

In doing so, on the one hand, it is to ensure the effectiveness of the product and be responsible to our customers; On the other hand, it is to show itself as a real case to customers and improve customer trust.

In the future, micro-businesses need to be specialized, we need to build ourselves to become experts, at least in this field, to be familiar with your products, only in this way can we better serve customers, easily solve customer problems, and serve them.

In fact, for many people, all the online micro-business comes from life, is a reflection of personal physical life, you want to do a good job in micro-business, not only to abide by the rules of the micro-business game, but also to continuously improve their shortcomings in actual life, so that the micro-business world and the real world to achieve real synchronization.

Have you used it, how well do you know the product,