How can big data help the prevention and control of public opinion in banking financial institutions

1. Monitoring of negative public opinion of banks

1.Types of negative public opinion information monitoring of banks: regulatory penalties and employee violations are two common types of negative public opinion information triggered by banking institutions.

In addition, it also includes performance, litigation, operation and management, equity, financing, business, senior management, etc.

2.Monitoring objects of negative public opinion information of banks: favorable and unfavorable factors affecting the development of the industry in bank-related industries**, such as policy information and related industry dynamics; Key news**, key social **WeChat, Douyin, social **, influential forums (Kaidi Community, Maopu, Phoenix, Sohu.

3.Bank Negative Public Opinion Information Monitoring Tool: In the case of the "Henan Village Bank" incident, in the face of the negative public opinion that has occurred, relying on manpower alone to collect and find relevant information is not only time-consuming and laborious, but also cannot ensure the comprehensiveness and accuracy of the collection and search information.

Therefore, it is necessary to use professional bank negative public opinion monitoring software, such as micro-business information

On the one hand, it can be accurately monitored through keywords, and the negative information related to the whole network can be collected and found in real time 24 hours a day, and users can check it anytime and anywhere; On the other hand, multi-target directional monitoring can be selected, such as specific platforms, time periods, regions, people, events, companies, etc., to help users accurately grasp the dynamic changes of key public opinions; In addition, for negative information, we can automatically identify and intelligently warn and notify negative information, helping banks to respond effectively in the first time and initiate emergency measures for bank public opinion.

2. Summary of the handling of public opinion incidents in banking services

1.Pre-crisis handling: Maintain key points to avoid over-interpretation when reporting negative public opinion on banks, or processing headlines to amplify the impact of events; At the same time, it is necessary to guard against ** at the end of the quarter, the end of the year or the performance disclosure, etc., to sort out the negative history of the bank for a summary report, and to make a one-sided interpretation in combination with the operating situation.

At the same time, it is necessary to purchase negative public opinion monitoring software for banks in advance and carry out real-time monitoring of public opinion across the network to prevent it from happening.

2.Handling in a crisis: If public opinion is controllable, pay close attention to it, and hedge after the fact. In case of over-interpretation, correct attitude and positive communication.

3.Post-crisis response: If you need to respond positively, show your determination and attitude towards negative facts. At the same time, strengthen risk investigation, improve the process mechanism, publicize the business philosophy of compliance with laws and regulations, and prevent the recurrence of such incidents.

Strictly implement regulatory requirements, cooperate with regulatory inspections, and conduct business within a compliance framework. Pay close attention to follow-up regulatory requirements, keep abreast of the latest policy changes, strengthen proactive risk management, and prevent the expansion of local risks.

There are better ones in the country.

Rank public opinion monitoring system (for national service): using the leading natural semantic analysis technology in China, the identification of information is more accurate and reliable, and there is an SMS early warning function.

Strengthen the monitoring of public opinion and word-of-mouth, the following are the methods of monitoring public opinion and word-of-mouth of banks:

1.Focus on monitoring the public opinion of banks** platformIn the Internet era, with the rapid development of the financial industry and the enhancement of customer awareness of rights protection, customers have higher and higher requirements for bank staff, and in actual work, some bank employees do have problems such as insufficient service etiquette, blunt tone and attitude, and lack of humanity, resulting in the seeds of negative public opinion.

3.Make use of professional word-of-mouth monitoring tools

What are the advantages of the financial public opinion system? It should be more focused on the information of the financial industry, but now the public opinion system that is doing well can be customized, fundamentally speaking, the network public opinion monitoring requires real-time, comprehensiveness and accuracy. Doric public opinion data analysis station can meet the three elements of the system public opinion information service market, real-time:

The earlier public opinion is obtained, the greater the room for response and disposal, and the development of online public opinion is often explosive, and the opportunity is fleeting, and once the best opportunity is missed, it will be regretted; Comprehensiveness: The public opinion of the Internet is easy to attack one point, not as good as the rest, the amount of information is large, and it is easy to ignore a lot of important information; Accuracy: Under the condition of massive information, how to accurately grasp the core of the problem and not be trapped by distractions is the key to making a correct judgment.