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Suggestions for handling public opinion in emergencies
1. Build a public opinion evaluation and guidance system with three-dimensional values
From the rational perspective of accident aftermath, it is suggested to construct a public opinion evaluation and guidance system with three-dimensional values, which can not only meet the society's demand for emotion and justice for sudden major accidents, but also better meet the diverse needs of the real society. That is, through the scientific handling of the aftermath of the accident and the synergistic effect of public opinion power, the policy basis, legal basis and social morality of the subjects involved in the control and disposal of public opinion of the accident can be better demonstrated.
2. Principles for the control and handling of public opinion on accidents
1.Guided by the promotion of the core values of socialism.
2.In action, we should change from traditional linear thinking to three-dimensional thinking. Construct a multi-level, stage-by-stage, and theme-based mechanism for public opinion communication, guidance, and dissemination regulation.
3.The basis for enforcement shall give full consideration to existing domestic laws and regulations, as well as China's economic and social development policies, the Core Socialist Values with Chinese Characteristics, and so forth.
3. The core of the control and handling of public opinion on accidents
The first stage is the public opinion guidance in the emergency rescue stage at the scene after the accident.
In the second stage, three-dimensional public opinion work should be carried out around compensation and comfort for victims.
The third stage is the emergency response and public opinion balance after the accident investigation report is released.
Fourth, summary
In the Internet era, many times for the subject involved, some major accidents are difficult to avoid, so it is not only necessary to do a good job in dealing with the accident after the accident, but also to strengthen the monitoring of accident public opinion with the help of the accident public opinion monitoring system like micro-business information in the early stage, and timely understand the voices of **, opinion leaders, netizens, etc., so as to prevent it from happening.
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Si Zongtong is good to take a look at the official website.
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In response to the topic of responding to the crisis of online public opinion, I personally intend to analyze it from four aspects:
1. Guidance of online public opinion
When online public opinion appears, staff should promptly express their positions through platforms commonly used by netizens, and regularly disclose the progress of work to netizens, to ensure that netizens can get authoritative information and prevent the emergence of rumors. Relevant personnel should pay attention to the creation of information disclosure platforms, and use the information disclosure platforms to publicize positive energy, so as to achieve the guidance of online public opinion.
2. Strengthen monitoring
In the new era, the amount of network public opinion information is large, and the difficulty of network public opinion processing is high, so relevant personnel should increase the use of new ideas and technologies in their work, pay attention to the improvement of their own capabilities, and effectively improve their ability to monitor network public opinion. Staff can use the network public opinion monitoring system to identify micro-business information, carry out work, reduce workload, improve the accuracy of monitoring work, and then provide a timely and accurate basis for responding to online public opinion crises.
3. Crisis response concept
The previous concept of responding to online public opinion cannot meet the needs of responding to online public opinion in the new era, and the staff should pay attention to the innovation of the concept of crisis response, effectively improve the efficiency of crisis response, and reduce the adverse impact of the crisis on netizens as much as possible. Moreover, relevant personnel should pay attention to the study of netizens' thoughts, ensure that the work is carried out in a targeted manner, can accurately answer netizens' questions, and win the trust of netizens.
Fourth, the scientific mechanism
A scientific and complete crisis response mechanism is the premise and guarantee for the high-quality development of online public opinion response work. Enterprises should pay attention to the improvement of the system, standardize the response to online public opinion from the institutional level, ensure that personnel can carry out their work in strict accordance with the established process, strengthen cooperation between various departments, and then improve the quality and efficiency of the response to online public opinion.
IV. Conclusions
To sum up, it is very necessary to carry out the response to the network public opinion crisis in the new era. The previous network public opinion crisis response model could not meet the needs of network public opinion crisis response in the new era, resulting in network public opinion causing great obstacles to the normal operation and development of enterprises. Therefore, in the new era, relevant personnel should change their own backward concepts, continuously improve their own work, pay attention to the guidance and monitoring of online public opinion, timely discover and solve online public opinion crises, and avoid the emergence of large-scale online public opinion crises.
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Response within 2 hours, the technology is awesome.
However, there are many ways to solve negative public opinion, and we are all legal and compliant to solve the problem.
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Keep a clear line of thought, plan a good countermeasure, and deal with it calmly.
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Since it is already negative, then we must show a positive attitude and try to make him reflect the sunny side, lively and positive side. Deal with 171 5946 Xing 87 with 48 steps.
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