What is the difference between organic ranking and PPC

In search engines, there are two main categories of rankings, and that is PPC and organic. As the name suggests, PPC is associated with "price", and organic ranking is a "go with the flow" situation. Today, Yunke Network will talk about it for you!

Specifically, the most basic feature of PPC is that it is paid per click, and if a user clicks, you need to pay the relevant fee, and if there is no user click, there is no promotion fee. The organic ranking is the ranking obtained after analysis according to the established rules of the search engine, which is commonly referred to as the ranking obtained through optimization.

From the basic characteristics, the main difference between PPC and organic ranking is whether there is a fee. Of course, there are other differences.

1. Speed. In terms of results, PPC is very fast. The reason is that he spends money, after recharging and setting keywords, you can immediately enter the top few of the search engine, this ranking needs to see the first, and if you want to be the highest, you need to pay the most.

In contrast, organic rankings don't work so quickly. The effect of organic ranking can only be slowly reflected after doing a lot of optimization measures.

3. Fees. The cost of PPC and organic ranking should be analyzed from the perspective of current and long-term benefits. Generally speaking, each click on PPC will incur a few cents to a dozen yuan of costs, which is not much, but when you have a certain number of clicks, the cost is quite considerable.

For organic ranking services, a fixed fee is generally charged according to a certain ranking, and the cost is much lower than PPC in the long run.

4. Investment. PPC requires a lot of costs, and from this aspect, SMEs are not suitable for long-term investment. Taking into account factors such as cost performance, cost, and effectiveness, the initial investment of the natural ranking service is not large, and the cost of later maintenance is lower than that of the early investment, so the same investment can maintain a longer effect.

Take for example: Organic Ranking:

1. The organic ranking is generally ranked below the bidding ranking.

2. There are a total of 10 positions on a page of organic ranking.

5. Natural ranking, click without deduction, and you need to pay to find an outsourcing service provider.

PPC: 1. PPC is generally ranked above the natural ranking, and it gets more traffic.

2. There are a total of 5 positions on a PPC page.

4. Bidding ranking, you only need to set the bid, and after the review is passed, you can get the ranking immediately.

5. Bidding ranking, deduction by click, each word, click once, deduct the fee once!

Organic ranking is free, but it needs to be done using SEO techniques.

For PPC, the investment is endless, and as long as the money paid is used up, the ranking will disappear; As long as you keep the optimization, you only need to pay for the space and domain name, and the cost of optimization, which is lower than the cost of the old sprambling PPC.

2. The bidding ranking is effective, generally speaking, as long as the money is paid, the position of the ranking can be arranged soon, and the position can still be chosen.

The natural ranking is relatively slow, and it is ineffective at first, and it generally takes one to six months to slowly have a ranking.

But once the ranking is raised, the follow-up work is to simply send external links and update articles every day, which is very easy.

3. Generally, large-scale companies, large companies or companies with profiteering products will choose to bid, because the effect is very fast, although the investment is more, but it can still guarantee profits, but this does not mean that there is no need to do natural ranking.

Generally, small companies or our personal ** will choose natural ranking, as long as we have SEO technology and optimize properly, we can make ** have a good ranking.

As for the difference between PPC and organic ranking, it can be said that each has its own advantages and disadvantages, and we can choose the corresponding ranking method according to our own situation.

In general, PPC and natural ranking optimization have their own merits, it is recommended that customers with sufficient budgets can consider doing PPC for a period of time, and at the same time carry out the work of optimizing the ranking, when the optimization of the ranking work is over, the ranking meets the requirements, and then withdraw the bidding ranking, so that the best transition will not have an impact on marketing, for any enterprise, marketing is the first, whether the optimization ranking or the bidding ranking are for enterprise marketing services, That's the heart of advertising!

What are the advantages of SEO, and why many people are starting to give up paid promotion and switch to SEO, the reason is simple.

1. Cheap. In the eyes of many people, SEO is a free thing, but the actual cost of doing SEO is only a part cheaper than doing SEM and DSP. Domain names and servers are a lot of money to buy, but they are a little less expensive than paying for them.

2. Practicability.

There are products that cannot be paid for promotion, tobacco and alcohol, health care products, finance, many industries, do not have the qualifications to do payment, can be imported through SEO traffic, SEO can operate a lot of space.

3. Long-term.

Whether it's SEM or DSP, the supremacy is to give money on it, but if there is no money, it will be off the shelves, and the Internet wants to search for you without confidence at all.

4. There are many channels.

5. Brand**.

A company without SEO positions, simple burning money is of course traffic, but without brand protection, the transaction rate will not be very high, and now customers are also very sophisticated, not to do it to see it with you. You will also inquire about your company's relevant information, if a good SEO brand packaging, it is easy to be found by customers with negative information.

Finally, any enterprise to do promotion is generally based on paid promotion, SEO as the auxiliary, but Changji a corporate brand without SEO is generally not very good, SEM and DSP can only do what you say, but the long-term general enterprise can not afford such a big consumption.

The advantage of SEO over PPC is that once the keyword ranking is optimized, then its effect is long-term stability, which means that you only need to spend money once. However, SEO optimization requires cycles, and because the basis of each ** is different and the difficulty of keyword optimization is different, the cycle is long and short, so we only have to wait in this process, and this process is more painful for customers.

In addition, it must be emphasized, and I am also here as a reminder, SEO is not all keywords can be 100% optimized to the homepage, so there is also a certain risk here, this risk is that the keyword may not be optimized and the time is delayed. There are many specific reasons, including major adjustments and changes in search engine algorithms, improper use of optimization techniques, and operational errors, which may lead to keywords not achieving the expected results. So this is a risk that exists in SEO, and it is also something that many SEOs don't want their customers to know.

Let's talk about PPC, this method is relatively simple and crude, you only need to open a bidding account in the search engine, and then recharge. You can bid on the keywords you want, and as long as your bids are against other competitors, the higher your keywords will be. Of course, when I say top position, I mean the top ad slot in the search engine, which is above the organic search result ranking.

The advantage of PPC is that as long as you outbid your peers, your keywords will immediately appear in the top rankings, without the need for an optimization cycle like SEO. So what about its disadvantages? Since PPC is paid for through clicks, there are malicious clicks and invalid clicks from peers, so that you can't make money but can't form effective customer conversions, and the gains outweigh the losses.

Of course, for competitive rankings, as long as you have enough money and can afford to burn money, you can resist the fees generated by those malicious clicks and invalid clicks. Overall, the results were also immediate. Generally, the financial industry uses more in this regard, because the industry profits are considerable, and these financial companies are generally not bad for money.

So in general, SEO is the best choice for acquiring customer resources in the long run, but if you need to see benefits in the short term, then the bidding ranking of the old man is also a good choice.