What are the classic cases of cross industry cooperation? What should be paid attention to in cross

Generally speaking, cross-industry cooperation refers to a marketing strategy in which two or more enterprises in different industries share marketing resources to reduce costs, improve efficiency and enhance market competitiveness. "Heterogeneous" is a concept that corresponds to "peer" and represents different industries. Therefore, the core of cross-industry cooperation includes two aspects, one is that the marketing subject is enterprises in different industries; The second is to market in a collaborative way.

There is a subdivision of cross-industry cooperation: the exchange of user traffic resources between the two sides. When you already have a certain number of active users, are you willing to peer-to-peer swap with other merchants? Scenario-based swaps can lead to realistically high conversion rates.

For example, if you are a travel app, after the user successfully purchases a travel product, the APP product promotion page of a hotel air ticket appears on the successful order payment page, and the user is interested in it will naturally click to import it to the other party's page. Further, three or more parties can be grouped together to push each other, such as scene A to B, scene B to C, and scene C back to A.

Just go to the Jietui platform and take a look, there are many classic cases.

Cross-industry cooperation is a way for enterprises from different industries to seek cooperation in the industrial chain and surrounding industries because of the same marketing goals.

When it comes to how to find partners and how to talk about it, it is mainly based on the industry context of each company and your own contact channels. For example, if you are in the building materials category, if you have cooperated with Vanke before, then you can contact them again in the future to seek cooperation in different industries. For example, if you know someone from Wanda, you can contact a colleague in the marketing department through him to seek cross-industry cooperation.

However, cross-industry cooperation is determined by the conditions of both parties, that is to say, when you have a need, others must also have this demand, the target customers of both sides are overlapping, and the resources you can provide and the resources provided by others can complement each other, and so on. Cross-industry cooperation is for mutual benefit and win-win, otherwise who wants to take you in vain, which is thankless and thankless.

You can refer to how we send it, and you can also hang on it to try your luck, maybe it will become hehehe. There are also big names such as Suning, Tongcheng, Ctrip, and Yixun that can hug their thighs, of course, it is best to hug me ( I will say casually about NetEase Games?).

The world of Warcraft cavity and the cave of Coke Confession of Kewu Suikou Taoyuan and Langwei Fairy.