How to write a proposal for related corporate publicity and cooperation 20

Planning for a company campaign can be done by following these steps:

1.Define campaign goals: Clarify the objectives of your campaign, such as increasing brand awareness, driving sales growth, expanding your customer base, and more.

2.Define the theme of the event: According to the goal of the event, determine the theme of the campaign, such as brand promotion, new product launch, ** event, etc.

3.Determine the time and place of the event: Determine the time and place of the event according to the theme and goal of the campaign, such as shouting in a shopping mall, exhibition center, company entrance, etc.

4.Determine the promotion channel: Determine the appropriate promotion channel according to the theme and goal of the event, such as social**, advertising, TV, flyers, posters, etc.

5.Develop a publicity plan: According to the promotion channel, formulate a corresponding publicity plan, such as the content and frequency of social **, the design and release time of advertisements, the design of flyers and posters, etc.

6.Develop event planning: According to the theme and objectives of the event, formulate detailed event planning, including event procedures, participants, material preparation, safety measures, etc.

7.Determine the budget for the event: According to the event planning, determine the budget for the event, and pay attention to controlling the cost to ensure that the event can be completed within the budget.

8.Activity execution and monitoring: During the implementation of the activity, it is necessary to follow up the progress of the activity in a timely manner, monitor the effect and feedback of the activity, and adjust the activity strategy and plan in a timely manner.

9.Activity summary and evaluation: After the event, the activity summary and evaluation will be carried out, including the activity effect and feedback, the activity budget and cost, and the performance of the executive team, so as to provide reference and reference for the planning and implementation of the next activity.

When writing a publicity activity plan, it is necessary to pay attention to the rationality and feasibility of the plan, and pay attention to details and communication at the same time, so that the activity can be carried out smoothly and completed with high quality.

1. Tailor-made to provide accurate Xuanling sedan car transmission plan.

Now that the market is changing rapidly, many companies have this feeling, and they don't know how to operate when they are promoting and operating externally. Only event planning companies specialize in market research and marketing, which can provide a clear direction for enterprises to operate and promote.

2. Grasp the opportunity of publicity and promotion of the event.

In addition to meeting the needs of the publicity of the event, we should not ignore the grasp of the opportunity, choose the right time or seize the opportunity, for a good publicity activity, it is like adding wings. A planner who has been engaged in planning for many years told that for a product with a stable market and sound sales channels, the arrangement of advertising activities has become a routine matter, and it is difficult to change much. As for a new product in the growth period, the prospect is unclear, and there are many market variables, so it is necessary to grasp the timing of publicity.

3. Appropriately supervise the progress of publicity.

When planning a corporate publicity event, the event planning company should stand in a leading position, follow up on the progress of the promotion, publicize the situation, and provide professional advice when appropriate.

When an event planning company provides promotional activities for an enterprise, it is easy to have disagreements when communicating, so the event planning company should consider from the customer's perspective and communicate to solve the problem.

Remember eight words – the reasonable, the unexpected.

First of all, you should only focus on the "reasonableness" of the propaganda appeal, don't go beyond it, grasp your propaganda strategy within this Fan Guanqing Bi Chou, and then, think about creativity according to the propaganda strategy, this creativity, there must be "unexpected" highlights, but reasonable.

According to the eight-character principle, to write a plan, there are some important components in the plan, such as market analysis, marketing objectives, audience positioning, publicity strategy, implementation process, scheduling, effect estimation, cost budget, etc.

For example, in the market analysis part, the results of your analysis must be consistent with the later marketing objectives, that is, your goal is refined according to the conclusions drawn from the market analysis, rather than subjectively imposed artificially.

Finally, after you complete the plan, if the customer agrees with it and achieves the expected publicity goals through your plan, then the plan is an excellent publicity plan.

The content of the planning plan of the closed film of the corporate propaganda series generally includes these: 2. Background analysis 3Business Background 4Market background analysis.

Second, the purpose of production.

3. Audience.

Fourth, content positioning, style positioning.

5. Gu Chunna's shooting content 1Shoot Zheng did not shoot the outline 2Filming Location 3Filming equipment.

6. Publicity methods and platforms.

Chongqing Babylon Digital Culture provides corporate promotional video production and real estate animation production services.

Promotional film planning case.

One. Whole part.

1.The most important thing is to point out the theme, what are you doing with this promotional video, and what is the theme you want to focus on? Propaganda or something?

2.From the purpose to the effect, explain the purpose and purpose of making this promotional video (which is somewhat different from the "what to use" in the first article), and the expected effect to be achieved, which your superiors will attach great importance to.

3.Delivery channels, post-promotion, what should you put after your promotional video is done? What is the main promotion platform**?

4.Who's going to do it? How are they doing? Is there a case study and what is the price point of the third party? (Ignore it if it's doing it yourself).

Two. Production part.

1.Duration: How long do you plan to make this video?

2.The style and rhythm are biased towards column packaging? Or is it fast-paced editing? Or is it the sensational route? This should be in line with your purpose and desired results.

3.Production Cycle Write out this ** in how long it is expected to be completed.

4.Need the cooperation of other departments, such as the marketing department to assist in promotion.

5.It is best to have reference examples.

The second so-called plot is actually a script.

Then since it's a script, it's easy to do, and the subject can write it like this.

From the beginning to the minutes and seconds, I imagined what the picture would look like.

From seconds to seconds, what the picture becomes.

From ten seconds to more than ten seconds, how the shot comes out.

From a few minutes to a few minutes, what special effects will be.

What's the background? Is the company logo at the beginning or at the end?

These are submitted both to superiors and to third parties.

Actually, it's the simplest! Let's go find an example film!! Sincerely.

There is an example film for the superiors to see, and the plan does not have to be so troublesome to write.

And it's more intuitive and better. As a third party, I usually give a few examples directly to the customer, choose a style that is closest to what I want, let's follow this!