What is an advertorial? How can you write a good advertorial?

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials is that the subtlety lies in a "soft" word, as if a needle is hidden in the cotton, collected but not revealed, and the enemy is invisible, and when you find out that this is an advertorial, you have coldly fallen into the trap of being carefully designed "advertorial". What it pursues is a kind of spring breeze and rain, moisturizing things silently.

If hard advertising is Shaolin Kung Fu; Then, the advertorial is the most powerful marketing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, both internal and external.

The highest level of advertorials is to write advertisements that do not look like advertisements.

1.The first thing to do when writing an advertorial is to choose an entry point, and the content you want to spread is determined. However, depending on the chosen communication channel, it is necessary to write an advertorial suitable for this communication channel with different perspectives, different positions, different language styles, and different titles.

For example, if you choose a news channel to publish, then you need to use the best perspective, expert opinions, and public voices. You can also find a professional advertorial marketing agency to help write an advertorial, such as you choose BBS to spread, then what is the style of this forum section, what the crowd here cares about, what they like, and how to arouse their attention and interest. 2.

Don't rush to finish all the highlights and what you want to say in an advertorial, but express different highlights and content from the perspective of the most convincing party, so choose different channels and even different angles to write. You can use a series of advertorials to promote something, and sometimes when it is particularly effective, an advertorial can achieve a sensational and attractive effect. 3.

What is the target thing itself? What do viewers care about, and who are the most persuasive people on the chosen channel? Show them all from their perspective.

5.Innovation perspective: In fact, the basic framework of most advertorials is similar, and whether it can play a greater role depends entirely on whether the angle is innovative enough and whether it can attract people's attention.

6.Pay attention to the characteristics of different communication channels and the style of terminology.

If you write too many advertorials, you will feel very boring when you write them, and you don't know how to diverge and expand. In fact, there are corresponding routines for writing advertorials, and if you understand the general routines and then create them, you will be much more efficient.

If you want to write a good advertorial, the title can account for one-third of the credit. Therefore, it is necessary to choose the title according to the needs, or it is simple and direct, or it leaves suspense, and the reasonable use of Internet terms can bring good results. Because the overall requirements of the advertorial are not high, it is not complicated in terms of the restriction of the title.