How to get the encyclopedia brand trademark? How to create an encyclopedia of brand trademarks?

Easy to do to remind you: "brand" is an intangible asset; "Brand" is visibility, with visibility, it has cohesion and diffusion, and it becomes the driving force for development. The corporate brand is the cell of the urban economy, and the corporate brand is the driving force of the urban economy.

And the encyclopedia of the brand is undoubtedly the most critical step for the brand in online marketing.

Brand encyclopedia is one of the more difficult encyclopedias. He has relatively high requirements for enterprises and trademarks. The brand word must be consistent with the brand name. The trademark must be available at the Trademark Office and has been issued. Otherwise, it cannot be created.

In the creation process, the first version, when it is created, directly extract the contents of the trademark registration and certificate. When the entry is completed. Add the appropriate content. Brand culture, brand profile can be added. Both of these categories can be used as a reference for the official website.

Encyclopedia creation is a very simple thing, but many people just don't succeed in creating it, in fact, it is also normal, because it takes experience to make an encyclopedia, and it used to be simple to create an encyclopedia, but now it is more difficult. Now only if you master the review rules for creating entries, and then do it to pass, what are the review criteria and rules for creating entries in the encyclopedia? Let's briefly introduce it with the push.

1. Copywriting cannot be advertised.

First of all, do an encyclopedia, whether it is a person, a company or a brand, it cannot be advertised. This is a rule that must be known, once your copywriting has an advertisement, the official side will definitely be rejected as your encyclopedia, so when writing copywriting in the early stage, we need to pay attention to the content of the copy, you can feel that there is advertising, but you can't have a strong advertising and marketing nature, after all, the role of the encyclopedia is to popularize knowledge for people, not to advertise for you.

2. The supporting materials are whitelist**.

In addition to the fact that the copywriting must be normal and there can be no advertising, the supporting materials used need to be whitelisted**. Of course, the whitelist referred to here is not only those portals in the market, but also public institutions, and newspapers, which are also okay.

Whether a specific ** can be used still needs to look at many aspects for reference, so there is no way to give you a detailed answer to this question here, if you want to be a brand, you can also let Jin Suitui help you evaluate the results for free in advance.

3. The content of supporting materials should be consistent with the copy.

But do you think that the supporting materials used can be used if they are whitelisted? Not really. When using ** as supporting materials, we must know that the content of the supporting materials must be consistent with the copy, if it is inconsistent with the copy, even if your news is published on the white list**, it will not be used.

The above is the relevant knowledge of the review standards and rules for the creation of entries in the encyclopedia, of course, the above is relatively simple, because the encyclopedia is getting stricter and stricter now, so no one knows what it will become in the later stage, if you can do the encyclopedia in your own situation, hurry up and do it.

Flexible skills: Encyclopedia brand entries are easier to create!

How to write encyclopedia brand entries?

1.The name of the entry must be a proper noun, and the setting of the entry name should be formal, and it needs to be consistent with the name registered on the trademark registration certificate. At this point, you can copy the brand name you want to create and search it on the China Trademark Network to see if it belongs to the brand entry.

In 2015, the encyclopedia required that the creation of brand entries must require that the trademark has been successfully registered, and the registration is not possible.

2.The directory setting must focus on the main body of the brand, which is divided into brand profile, company background, brand history, brand honor, product introduction, etc. Try not to add other superfluous content, of course, some boastful advertising statements cannot be added.

3.The overview or brand introduction of the entry must be general, and must include the brand name, brand founder information, founding time, business scope or product introduction, etc. Other redundant content can be deleted.

4.The selection of reference materials must choose authoritative news**, some forums, or other encyclopedia content can not be used as reference materials, Sobang Technology will generally choose People's Daily Online, Xinhuanet, Sina.com and other well-known ** news as a reference, and the news content can not be an advertorial, it must be an objective report.

Brand Encyclopedia Entry Creation FAQ.

Brand entries are tampered with into corporate entries:

Confusing brand honor and corporate honor, brand development history and enterprise development history, brand products and enterprise products, etc.

Regarding the creation of brand encyclopedia entries, Xuntuike Media said that the creation of encyclopedia is a job that requires patience and perseverance, because you not only have to understand the rules of the encyclopedia, but most of the friends may go through the process of repeated modifications.

Xuntuike Media is a friend who sincerely shares his experience with you and works together.

Feel free to talk to us.

With the continuous development of the field of encyclopedia, more and more people have begun to pay attention to the creation of encyclopedia. As a highly authoritative platform, many people hope to increase their visibility by publishing content on the encyclopedia. Creating an encyclopedia entry is a delicate job.

According to the content classification, the encyclopedia can be divided into various types such as enterprises, brands, and people. Youyujie hereby introduces the steps of creating a brand encyclopedia in detail:

1. Apply for a trademark.

When creating a brand encyclopedia, the brand words used must be registered and approved by the trademark, which is the foundation of the foundation. If the brand word you want to use is not trademarked, you will not be able to create a brand encyclopedia.

2. Choose to use a high-level account.

To create a brand encyclopedia, you should select the high level. The higher the level, the higher the chance of approval. While the audit is rigorous, the high level reflects that the encyclopedia created more and has more experience, so the auditors trust the high level more.

3. Write brand encyclopedia entries.

When compiling a brand encyclopedia, special attention must be paid to organizing the content clearly and concisely. Generally speaking, the brand encyclopedia should include the following aspects: brand introduction, brand historical origin, brand products, brand promise, brand public welfare activities, brand concept and trademark information.

4. Organize relevant evidence documents.

The encyclopedia content you write must be accompanied by authoritative supporting information, such as news**, to prove that the information is true and valid, and can be verified. There are two ways you can provide supporting information: first, add the corresponding content on your official **; The second is to publish similar news forms to promote your encyclopedia content on authoritative ** to achieve a traceable effect.

Submit for review. After preparing the above information, you can follow the steps to submit it for review on Encyclopedia. Normally, the results of the review will be announced within 7 days of submission.

If the review is successful, the creation is successful. If the review is not approved, you will be prompted to make changes.

After reading the above, you may think that creating a brand encyclopedia is actually quite easy. As long as you understand the ins and outs of creating a brand encyclopedia, you can try to submit it for review yourself. Of course, if you find it too troublesome and want to do it in one step, you can also ask a professional or agency to create it for you.

For example, Youyujie is a professional encyclopedia construction agency, just provide them with the required content, you can easily have a high-quality encyclopedia, saving time and effort.

If the brand has a trademark, then it can create an encyclopedia, but if you have not been successful in creating it, you can also ask professionals to help create it. Below, Luo Xi loves to do an encyclopedia to talk about how to create an encyclopedia of brand trademarks, and if you don't understand, you can consult at any time.

1. The first is to register an encyclopedia.

Only when you apply for registration, you can carry out all kinds of practical operations in the encyclopedia, otherwise you only have the management right to search and access. If you are already searching for other products, you can log in immediately.

2. Prepare an "encyclopedia resume".

Since it is an encyclopedia, there will definitely be content, and this content is the so-called copywriting. How to write this copy, in fact, there are certain requirements. Encyclopedia It is divided into many kinds.

For example, people or brands, as well as corporate types, and other types. What are the general contents of the characters? Here's a simple example.

For example, personal profile, personal experience, personal achievements, and what public welfare has been done. If you don't even have an idea of what you want to show to others and how to describe your experience, then even if you find someone else to help create an encyclopedia, how can others know your past experience and help you sort it out.

3. Prepare reference materials.

When the copy is ready, we can take a brief look at it. See if the content you write is true, and it does not meet some of the current rules of the encyclopedia, and the focus is on whether it contains your own promotional advertising information. If none of these are available, then the second level of copywriting is basically passed.

The third step is to prepare supporting materials, what you need to do, at least this content is a link or a relevant certificate to prove. Otherwise, you won't be able to do it.

4. Create and write entries.

If the encyclopedia already has the entry we want to query, it will go to the page where the entry is visited;If the term already exists but is not what we want, we need to create a meaning;If the entry we want to see has not yet been created, then we can go to the Create Entry page.

Sign up Log in to the encyclopediaPrepare relevant materials (some convenience can be used, personal authentication, official website corroboration, etc.).

Write an entry, comprehensively define, explain and explain the words to be used, and carry out table of contents, bold, italics, internal links, **, reference materials, **, maps, atlases and other operations on the body of the entries.

Set up classificationsPreview the entryBefore submitting, you can preview the created entry, and if you don't think the layout is very beautiful, you can continue.

Submit an entryClick Submit at the bottom of the page, and then wait for the review, which will generally be completed in 2-7 working days.

Encyclopedia entries are available to everyone, and encyclopedia entries and modifications are free, brands, people, enterprises, and apps are all available. If the process is very troublesome, you can also send a private message to exchange tips for making encyclopedias.

Precautions: Remember to listen blindly.

Yunru Kedai to do Baidu Encyclopedia to do perfect, ** is also suitable, to Yunru Ke on behalf of Baidu Encyclopedia service provider big refill, docking consultants are also professional, can also be directly contacted at night!The efficiency is relatively high, and the cloud is more responsible for doing Baidu Encyclopedia on behalf of the customer, and the packaging of the encyclopedia of this company is better, and I hope to continue to cooperate in the future!

Trademarks can be used in the following ways:

1. Use the trademark on the goods themselves, outer packaging, and containers

2. Use the trademark in the transaction documents, advertising and exhibition of the relevant goods;

3. Use the trademark in other commercial activities related to goods.

The process of applying for your own brand trademark is as follows:

1. Check whether the trademark name has the same or similar trademarks, and also confirm the category of trademark registration, the industry and service where the registered trademark is located.

2. Prepare materials and apply in the name of an individual, and you need to show a copy of your ID card and business license for self-employed people.

3. Apply for trademark registration with the Trademark Office of the State Administration for Industry and Commerce.

4. If the competent authority for trademark registration has no objection to the trademark registration application, the trademark examination, the preliminary examination announcement and the registration announcement (3 months), the trademark certificate can be obtained.

To apply for your own brand, you need the following:

1. According to the provisions of the Trademark Law, if an individual wants to apply for trademark registration, he must be engaged in production and business activities, otherwise he cannot apply.

2. According to the provisions of the Trademark Law and the Regulations for the Implementation of the Trademark Law, if the applicant is a Chinese citizen or a foreigner with a habitual residence or place of business in China, he or she may apply to the Trademark Office for trademark registration.

The difference between a corporate trademark and an individual trademark:

1. The materials provided at the time of registration are different: the enterprise trademark needs to provide the trademark pattern (black or color), the scanned copy of the business license, the contact person, the address, and the zip code, and the personal trademark: the trademark pattern (black or color), the scanned copy of the self-employed business license, the scanned copy of the front and back of the personal ID card, the contact person, the **, the receiving address, and the zip code.

2. Different ownership rights: the ownership of the enterprise trademark belongs to the company, and the enterprise legal person and shareholders do not enjoy the exclusive right to the registered trademark. If the company is deregistered, the trademark must be transferred before the company is deregistered before it can continue to exist.

The company goes bankrupt, the trademark belongs to the company's property and needs to be liquidated, and the registered trademark is only owned by the individual, although a copy of the copy of the self-employed license is provided at the time of application, but after the successful registration, the trademark belongs to the individual, and is used and controlled by the individual.

3. The stability is different: the enterprise trademark applicant is a company, the address is the address on the company's license, and the information of the registered trademark must be consistent with the company's name and address on the company's license. The trademark applicant applied for in the name of an individual is the name of the individual, and the address of the applicant is the address on the ID card, and the individual's ID card is generally stable, so the information of the applicant of the trademark does not need to be changed, which is relatively stable.

4. Different ownership control: the trademark registered in the name of the company shall be determined by the company. If a trademark is registered in the name of an individual, the individual shall enjoy the exclusive right to use and control the trademark.

5. The name requirements of the trademark registration applicant are different: for the registered trademark in the name of the company, the applicant must have the company name on the company license, and cannot change it to other ones at will. To register a trademark in the name of an individual, the applicant can be in the name of a self-employed person or a self-employed operator, i.e., an individual.