After reading life in the details, Details reading notes

The authors of this book are three Americans, Robert Cialdini, Steve Martin, and Nova Goldstein, all of whom are well-known leading experts on persuasiveness and influence.

This is a magical book that teaches you how to use details to influence others. Let's interpret it in three parts.

1. Detect unknown details.

Details are everywhere, and each of us may be inadvertently affected by details, and at the same time, we can also affect others through details.

Details are everywhere, as long as we observe carefully and think deeply, we can find and grasp the small details that play a key role, start from the details, and use the method of "four or two dialing a thousand pounds" to successfully influence others.

We must observe carefully, think deeply, discover and grasp the small sections that play a key role, focus on the "small", start from the "fine", and use the method of "four or two to dial a thousand catties" to improve our influence.

2. Uncover the little secrets behind the details.

We have made a specific interpretation of the psychological factors behind the details, and uncovered the psychological mechanisms behind some unknown small details, such as the "anchor effect", "broken window theory", "C-position effect", "peace of mind effect", "perceptual contrast" and other psychological knowledge.

peace of mind" effect.

That is, when we take one positive action, we relax and stop doing another positive action. ）

There is a complex psychological mechanism behind every detail, and when we are aware of the impact of details, we should calm down and think about what psychological factors are at play behind the details and how they affect our behavior.

3. How to use details to successfully influence others.

Your status in the eyes of others is not determined by the number of times you help, but by the number of times you "help others". In other words, it is the degree to which you help each other that determines the value and status of both of you.

Help must be mutual, if it is always one-sided, the value of your contribution is greatly reduced.

Whatever your goal is, you should start by focusing on the small amount of progress you've made, or the few tasks that remain, to increase people's motivation to complete them.

The book "Details" gives us a revelation, that is, it tells us: details determine success or failure. In the age of information overload, the best way to influence others is to change the smallest details to gain the greatest impact.

The tips introduced in the book are simple and practical, and you can use them in your life and work right away!

In life, people are often influenced by small details that unconsciously change their behavior. In this book, there are more than 50 practical cases of influencing others with small details. Behind each one is its principle and scope of application.

Herd mentality is rooted in people's need to make effective decisions, gain buy-in from others, and shape a positive self.

1. Borrow from the public.

Take advantage of the "majority" in society and push the minority to make changes. Emphasizing that what you encourage is shared by the majority of people helps shape people's behavior.

2. Rely on the reaction force of the minority.

If you want to stop someone else's behavior, say that this kind of thing is only done by annoying people, that is, associate the behavior with someone else's unwanted identity.

3. Use the similarity of places and titles to deepen social identity.

4. Use environmental cues.

Because the environment can convey the meaning of social norms and embody the code of conduct of most people. When positive behaviors are seen, people will follow suit, allowing undesirable phenomena to exist, and the broken window effect will lead to the exacerbation of evil behaviors.

Most people have a desire to walk the talk, and as such, there are three small tips we can take to influence others.

1. When making a request, ask the other party to take the initiative to commit.

The technique of "asking for verbal commitment" can be applied in many scenarios, for example, when a supervisor asks a subordinate to repeat the task he has just been assigned, and the execution will be better. So, if you want others to do what you say, you should ask the other person to make an active commitment to you.

2. There are two steps to using the technique of making a public and specific commitment.

The first step is to ensure that the commitment is concrete.

The second step is to place some cue items in an environment where the promise is fulfilled.

3. The future is bonded.

The so-called future binding is when you want to convince others to accept a change that is good for them, do not let them change immediately, but put the change at a certain time in the future. Pointing out that the other person should be responsible for their future selves inspires people to do something that will benefit them in the long run.

What is the opportunity cost? To put it simply, when you choose one plan and give up other solutions, the direct benefits that being discarded may bring to you.

The key to influencing your goals is to be straightforward about where the opportunity costs lie. Because people often don't realize the opportunity cost when making decisions.

When you want to make decisions, you can also visualize opportunity costs as something of little value. Correspondingly, if you want to prevent a decision, you can visualize the opportunity cost as something that seems valuable.

The answer is not necessarily. Because the psychological mechanisms behind some techniques are incompatible with each other, putting them together may not produce the effect of one plus one is greater than two, but rather add to it, and the more routines, the easier it is to be recognized.