What are the advantages of advertising barriers?

1.High-end audience.

Regional advantages point directly to the high-end. Door advertising gave up homogeneous competition, 80% of the general audience gave up, and the target was 20% of the city's cutting-edge consumer groups - the car and housing group, but these people accounted for 80% of the purchasing power in the consumer market!

2.Forced transmission.

Forced dissemination, very effective, community door outdoor advertising in the community. The entrances and exits of the commercial area and the underground parking garage are the places where people must pass through vehicles. Pedestrians must open the door pole, and according to people's physiological reactions, they will definitely pay attention to the moving space to determine whether it is safe to pass, so any advertisement will stick to the eyes of the audience for more than 30 seconds, with mandatory reading.

3.High reproducibility.

Advertising is installed on the entrance and exit gate of the property, as long as each time it enters and exits, it greatly increases the frequency of advertising, so that the audience is deeply impressed by the advertising content, and will inevitably produce a deep psychological memory and recognition, and have a better brand awareness of the enterprise and products!

4.Low interference.

Compared to TV, newspapers, radio, outdoor advertising. There is no form of advertising around the gate advert**. In the vacuum area of community advertising, a quiet and warm environment, the owner has a strong memory of the advertising brand! High-end audience, strong consumption!

5.**High rate.

Multiple times**, repeatedly emphasizing the longer the duration of the ad. The higher the frequency, the more the audience will be impressed with the brand. As the same advertising information received, repeatedly emphasizing the same information around the clock will inevitably produce deep memory and recognition in the audience's psyche, so as to have a better brand awareness of the enterprise and products.

6.Exclusive release.

Compared to traditional ** such as television, radio, newspapers, and many outdoor print ads, there is no form of advertising around, and most of the distractions are excluded. The 24-hour release of exclusive information makes people have a strong memory of the advertising brand.

What are the advantages of advertising smart barriers? 1. Simple and easy maintenance and installation 2. Strong visual advertising 3. The advertisement of the advertising barrier can be displayed 24 hours a day 4.

The main thing is that there is the advantage of the media. Look a little more generous.

The biggest advantage of advertising barriers over other straight rod barriers, fence barriers, etc. is nothing more than the advantages of advertising, so that owners can see the advertisements on the barriers more intuitively.

Comparison with the advantages of traditional barriers.

Delivery area. In the high-end residential area, office buildings, hotels, shopping plazas entrance and exit gates are installed: windproof, motor thermal protection, lightning resistance, anti-surge exquisite advertising screens, by publishing advertisements on the box, as a new advertising medium.

High-end audience. Gave up homogeneous competition, gave up 70% of the general audience, and targeted 30% of the cutting-edge consumer groups in the city - the group with cars and houses, but this part of the population occupies 75% of the purchasing power of the consumer market!

Forced transmission. According to people's physiological reactions, when the open gate is released to the owner and the owner, the audience will definitely pay attention to the activity space in front of it to determine that it can pass safely, so the gate advertising has the effect of compulsory communication.

High reproducibility. The advertisement is installed at the entrance and exit of the property, and the owner must see it every time he enters and exits, which greatly improves the frequency of the advertisement, so that the audience has a deep impression of the advertising content, and is bound to produce a deep memory and recognition in the audience's psychology, so as to produce a better brand awareness of the enterprise and products!

Low interference. Compare with TV, newspapers, radio, outdoor advertising. There is no form of advertising medium around the barrier advertising. In the vacuum area of advertising with the community, the quiet and warm media environment, the owners who use it have a very strong memory of the advertising brand!

Good value for money. If you cover the designated community, you can easily get it by placing a few entrances and exits with just a few entrances and exits! But if you use other media, you need at least dozens of ad slots!

There are at least dozens of elevators in the community), so the high cost performance of barrier advertising is incomparable to all media prices! In terms of cost, this has an absolute advantage, a chic advertising barrier, a beautiful picture ......There is no need for huge advertising costs, the advertising target is directly aimed at high-consumption groups, and the advertising arrival rate is 100%! A small amount of advertising investment can deliver great returns ......It truly provides a low-cost, high-return flat platform for the majority of advertisers.

According to the example in the figure, it should be a road pole advertisement (of course, you can also say that it is a barrier advertisement, compared with the industry, the barrier advertisement is generally about the kind of ** advertisement placed on the barrier media with a wide screen that can be closed with the gate page).

Barrier advertising. If the general advertisement mainly places the gate or pole advertisement, you can find the local ** company.

This form of advertising is lower than other forms. If you want to promote the brand or services, products, etc., you can choose, generally powerful companies will customize supporting publicity according to the customer's own situation, so that you can make a 1+1 2 effect.

Pole advertising. Of course, if you want to install it in your own community, you generally don't need to connect with the barrier manufacturer, you only need to find a local or larger barrier advertisement. They are the first to install, so that the community property and property management will not have to pay, and there is also a certain amount of financial compensation.

In Beijing or Tianjin, you can find Vientiane Shengshi Gate**.

It's easy to find an all-media advertising company for this kind of advertising

If you are in Shandong, look for Hongdao advertising.

Yongpengsheng advertising barrier is OK.

The advertising barrier I use is Chi'an's. Not bad. You can check it out.

This is the advertising barrier, and at present, Tongtong Technology has done the best and has the highest market share.

Barrier advertising, also known as advertising barrier, is a combination of traditional barrier and modern advertising machine equipment. It is usually installed in the Gaosen side file community, office buildings, wine and oak stores, shopping mall entrances and exits, the use of exquisite advertising screens, through the release of advertisements on the box, is a new type of advertising media.

Advantages of advertising barriers:

1. Cost-effective.

2. Low degree of publicity interference.

3. High repeatability.

4. Forced dissemination of advertisements.

5. Highly audience personnel.

The ** of the barrier advertising is generally between 2000-3000, the reason why the scope is so large, is because the human factors in it are relatively large, the actual **, according to the current market environment, should be between 2400-2600 yuan, which does not involve other costs caused by human factors.

The reason is as follows: the investment of the barrier is relatively high compared to other outdoor **, the purchase cost of a single barrier is about 5000 yuan, and the average rental cost per day is about 1750 yuan, and it is necessary to keep maintaining, what light strips, springs, are more love problems, and the cost of consumables is basically about 1300 yuan per year. There are also the upper and lower publications of the advertising screen, the production process of the advertising screen is generally about 312 yuan for the investment of a barrier, the material is a car sticker, so the ** is relatively large, the labor cost of the painting personnel is generally a barrier, in Xi'an, about 70 yuan, the total cost of each barrier is about 8432 yuan.

There are hundreds, there are thousands, depending on which one.

1. Five characteristics of barrier advertising.

1) Powerful visual impact.

2) Precise delivery of mainstream consumers who drive.

3) Mandatory display, more than 99% arrival rate (car owners).

4) Exclusive advertising information.

5) Dynamic display.

2. The advantages of barrier advertising.

1) High quality of advertising audience: all of them are middle- and high-income groups with the most spending power in urban areas;

2) Selectivity and pertinence: According to the advertiser's choice of its advertising audience, Daozha advertising directly delivers the advertising information to the real audience, with strong selectivity and pertinence, and other media can only deliver the advertising information to all audiences in general, regardless of whether the audience is the target of the advertising information.

3) Long ad duration: A 30-second TV commercial whose message is gone after 30 seconds. Barrier advertising, on the other hand, is significantly different in that the message can be read back and forth several times before the recipient makes a final decision, until the final decision is made to buy or discard.

4) It has the characteristics of forcing the audience to read: unlike newspaper and magazine advertisements, the barrier advertising information directly faces the drivers and pedestrians entering and exiting the gate, and can enter their eyes infinitely and affect their purchase behavior.

5) Efficient advertising communication: Before placing advertisements, advertisers can refer to the demographic factors and geographical regional factors of the community to select the target to ensure that the advertising message is accepted by the target to the greatest extent and truly targeted. With an average reading frequency of 5 times a day, advertising information is accurate, concentrated and repeatedly disseminated.

6) Measurable: After the advertisement is published, you can understand the effect of the advertising information after the increase and decrease of the number of product sales and the range of change, so as to select the future delivery community. This advantage is more than other ads**.

1. The audience is high-end and the consumption is strong: because the facility selection of this project is the vehicle barrier crossbar, and the installation location is at the entrance and exit of the community or public parking lot. All direct audiences are urban car-owning (home-owning) people, and their incomes and spending power are relatively higher than those of the rest of the general population.

2. Forced communication is very effective The entrance and exit of this project in the community, business district and underground parking garage is a place where people must pass, and the crossbar of the gate must be opened when vehicles and pedestrians pass, according to the physiological reaction of people, will definitely pay attention to the activity space of the moving object in front of it to determine whether it is safe to pass, so any advertisement published on the crossbar will stick to the audience's gaze for more than 30 seconds, with mandatory reading.

3. Repeat the repetition of the advertising for a longer period of time and the higher the frequency, the deeper the audience's impression of the brand. The barrier, as the same advertising information received by the recipient, is repeatedly emphasized with the same information many times around the clock, which is bound to produce a deep memory and recognition in the audience's psychology, so as to produce a better brand awareness of the enterprise and products.

4. Exclusive release without interference Compared with traditional TV, radio, newspapers and many outdoor print advertisements and building TV advertisements, there is no form of advertising around the project, and the community as a vacuum area for advertising, quiet and warm environment, is to eliminate most of the interference factors, 24 hours a day exclusive information release, so that people can have a very strong memory of the advertising brand.

5. Regional advantages Directly pointing to the high-end This project covers Shanghai's residential areas, business districts, parking garages and other places where high-quality people with houses and cars often go out. **Straight to the high-end, 100% advertising reach.

1. Cost-effective.

2. Low degree of publicity interference.

3. High repeatability.

4. Forced dissemination of advertisements.

5. Highly audience personnel.

Our company has already operated a barrier advertising project, and the income is not bad. We entrusted the operation of Hanzhang of the Barrier Alliance, and we began to make profits in three months. Barrier advertising is indeed a good investment.

Gate advertising not only effectively screens high-consumer groups, but also cheaper than others, easy to enter people's lives, mandatory, frequent impact on consumer eyeballs, sufficient display time, bombardment of corporate brands many times a day, and constantly deepen the memory of eyeballs, so as to achieve other advertisements can not be compared with the advantages of barrier advertising, people will not deliberately look at the advertisement, and the advertising in the place where people have to deliberately look at it, will make every penny of advertising can produce the best value feedback.

According to the location:It is generally located at the door, also known as a pole or turnstile advertisement.

The other is located outside the parking lot and is called the parking lot barrier advertisement. If you ask the sales of Media China and they will introduce you very clearly.

Whether it is located at the entrance of the community or in the parking lot, it is called a gate advertisement.

According to the size of the material:The first type: the main size of the barrier is 2 meters * meters (the size of different communities is slightly different), and the material is KT board laminated, double-sided. (as shown in the image below).

The second type: the barrier gate and the light box are integrated, the size of the barrier is 350cm*90cm (the size of different communities is slightly different), the size of the light box: 80*50cm, the material is high-density aluminum material, double-sided, LED effect, dynamic flip technology, and it is also relatively bright at night.

(as shown in the image below).

How many forms of community barrier advertising are there? There are generally two forms of advertising in the community barrier.

One is to advertise on the wide brake and the light box connected together, which is calledBarrier advertising.

Barrier advertising. One is narrow, just in the rise and fall of the pole which is made of advertising, this is calledRailroad advertising or landing pole advertising

Railroad advertising or landing pole advertising

Are the gate advertisements in the community the same as the railroad advertisements in the parking lot?

It's all the same, it's just in a different position.