What are the branches of marketing majors in the United States?

1. Internet marketing

It is an integral part of the overall marketing strategy of the enterprise, and is a variety of activities to create an online business environment with the Internet as the basic means to achieve the overall business objectives of the enterprise. The functions of network marketing include eight aspects: promotion, network branding, information release, research, customer relations, customer service, sales channels, and sales promotion.

2. Integrated marketing

That is, integrated marketing communications (integrated marketing communications) refers to the comprehensive integration of various communication methods of an enterprise, including general advertising, direct communication with customers, public relations, etc., to seamlessly connect scattered communication information, so as to make the overall communication effect of the enterprise and its products and services clear, continuous, consistent and improved.

3. Database marketing

Database marketing is often regarded as a branch of "direct marketing" by building a database of marketing data and conducting marketing activities based on the analysis of the data in the database.

4. Direct marketing

It is the use of consumer direct channels to contact and deliver goods and services to customers without intermediaries.

5. Bench marketing

A marketing approach that benchmarks against competitors that already exist in a market.

6. Green marketing.

It refers to the marketing activities made by enterprises in order to cater to the consumption habits of consumers' green consumption, take green environmentalism as the value orientation of the products produced by the enterprise, take green culture as their production concept, and strive to meet the needs of consumers for green products.

7. Social marketing.

Based on the dual characteristics of "economic person" and "social person", it is a means to use similar commercial marketing methods to achieve the purpose of social welfare, or to use social welfare values to promote their goods or commercial services. As with general marketing, the purpose of social marketing is to consciously change the behavior of the target group (consumers). However, unlike the general business marketing model, the behavior change motivation pursued in social marketing comes more from non-commercial motivation, or simulates non-commercial behavior as a commercial selling point.

8. Relationship marketing

Also known as "relationship marketing", it refers to the marketing process in which the enterprise also interacts with consumers, competitors, distributors, merchants, institutions and the public, etc., and its structure includes the external consumer market, the internal market, the competitor market, the distributor market, etc., and the core is to maintain a good relationship with the individual or collective who has a direct or indirect marketing relationship.

In our words, the marketing major is the "golden oil" major, which involves all aspects of commodity production and circulation, such as Zen management, products, sales, promotion, consumer behavior and psychological research. Especially driven by the new **, e-commerce and online social marketing have emerged. There are mainly the following divisions in the field of marketing for studying abroad in the United States, 86 I will analyze them one by one for you!

Strategic Marketing: This major is to learn how to formulate a long-term and efficient development strategy for the company according to the company's existing situation, development goals and needs, etc., and the applicant needs to have an overall understanding and control of things.

Brand management: This research direction is how to maximize the value of the company's brand and make profits for the company through various effective ways or methods. The brand awareness of Chinese companies is still in a state of awakening, so for applicants studying in the United States, there is a lot of room for development in this field of study.

Integrated Marketing Communication: This major is closely related to advertising and communication, mainly through the analysis of the relationship between each link in the sales process, and the use of communication means to communicate, so that all aspects of the overall marketing process are more tacitly coordinated, and the maximum value of marketing is brought into play.

Data Mining: This research direction is suitable for students with computer science and statistics backgrounds, mainly to study how to use marketing data and other information to analyze risks and formulate solutions to the existing market, and at the same time to provide a strong data basis for competition and market positioning.

International Marketing: It is aimed at cultivating international market professionals, which requires students to have a global vision, have an in-depth understanding of the culture and policies of various countries, and formulate corresponding market strategies.

According to relevant data, marketing is one of the most employment opportunities in business administration and related fields in the United States, and about a quarter of the jobs in the United States are directly engaged in marketing or marketing-related product distribution activities. However, due to the easier availability of jobs and the fact that most Americans who study this major are more likely to be practical entrepreneurs, the number of students who continue to study for a PhD in marketing has dropped sharply, which is also a good option if you plan to apply for a PhD in marketing and return to your home country to teach. If domestic applicants want to obtain a degree in marketing in the United States, they will have good room for development in employment after returning to their home country.

The U.S. marketing profession is subdivided into travel and development trends. Marketing major is a popular major for Cong Sui to study in the United States, many students choose to study in the United States, the following is an introduction to the subdivision and development trend of marketing majors in the United States. U.S. Marketing Professional Breakdown:

From the perspective of degrees, marketing is roughly divided into five categories: MS-marketing, MBA-marketing, Phd-marketing, MA-marketing, and dual degrees.

The content of the study is broadly divided into two parts: quant and CB. The former is actually the io in economics to a large extent, which is very suitable for people with a background in economics and statistics.

The latter is consumer behavior and is more suitable for people with a background in psychology. The microeconomics and statistics required by quant, the Chinese Shen has an advantage in this direction.

Among them, MS-marketing and MBA-marketing are the most common. As for the secondary branch, since marketing emphasizes creativity and application, the main object of dealing is people, whether it is customers, business partners or competitors, so the whole program is very flexible from classification to learning, and there are no rules. The so-called systematic management knowledge (subjects, textbooks and textbooks) is only the clue that connects the whole course, and in this process, more emphasis is placed on cultivating abstract things such as thinking style, observation mentality and personal charm, and of course, soft skills are gradually cultivated in this process.

Trends in the U.S. Marketing Profession:

1. According to the development of practice, American marketing constantly raises new problems and forms new hot spots. For example, environmental marketing, database marketing, online marketing, urban center decline and marketing challenges, relationship marketing, etc.

2. While the overall research scope is expanding, the individual research scope is subdivided. When Chinese marketing scholars describe their professions, they are usually only collectively referred to as "marketing", and the professional division of the older generation of marketing scholars in the United States is usually only divided into strategy, advertising, promotion, channels, consumer behavior, etc., and the special interests of marketing professors are brand strategy, high-tech marketing, marketing and entrepreneurs, channels and marketing of durable goods, psychological research, decision-making or new product launches, and so on. Each person may have 2-4 such areas of interest, and his writings and scholarly activities revolve around the main interests.

This is evidenced by the increasing number of SIGs in the AMA. These specific research areas have eventually expanded the scope of research and application of marketing as a whole, making modern marketing a well-established discipline in the United States.

3. American marketing attaches great importance to the application of new technologies and new methods in marketing research. For example, at every stage of the development of computers and modern communication technologies, there are books and studies on their impact on marketing and their application in marketing.