Can anyone tell me how to do a FMCG business

Fast-moving consumer goods (FMCG) are consumer goods that have a shorter lifespan and are consumed faster. FMCG mostly adopts the distribution model of intermediaries, and multiple channels coexist. FMCG is defined to include packaged food, personal hygiene products, tobacco, and alcohol and beverages.

The "fast" of FMCG generally refers to the realization of profits and value of daily necessities, which rely on consumers' high-frequency and repeated use and consumption through large-scale market volume. FMCG is an impulse purchase of products, an impromptu purchasing decision.

FMCG refers to consumer goods that have a shorter lifespan and are consumed at a faster rate.

Classification: 1. Personal care products industry, which is composed of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, shoe care products and shaving products;

2. The household care products industry is composed of fabric cleaning products based on laundry soap and synthetic detergents, as well as household cleaners based on dish cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides, mosquito repellent and polishing agents;

3. The branded packaged food and beverage industry is composed of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water, and branded rice and flour sugar;

Fourth, the tobacco and alcohol industry.

It refers to daily necessities, such as rice, flour, oil, vegetables, and so on.

Cast Xue Zhai Manuscript Liao Zhai Zhi Yi Cast Xue Zhai Manuscript Liao Zhai Zhi Yi (3 photos).

I wonder if this brother has just entered the FMCG industry, or is he ready to enter?

I am a fast-moving consumer goods, Coca-Cola, experience can only be briefly shared with you here, the most important thing is for you to experience it yourself, remember that "only sincerity will be permanent, only experience will be mature".

1. First of all, in terms of products, remember the categories, items, and selling points of your company.

2. In terms of business, it is recommended that you start with the most basic terminal shop salesman, first learn to deal with the small shop owner, exercise your eloquence, negotiation ability, psychological quality and ability to resist pressure, which is useful for KA or supervisor in the future, and learn the eight steps of terminal visits.

3. In terms of market, be familiar with the operation of the company's marketing department, and be able to better serve your business.

4. To be a man and to do business is actually to be a man. Externally with your customers to do a good job, internally, with the company's superiors and subordinates to get along with colleagues.

5. In terms of promotion, find a company with a good promotion mechanism, of course, you must first be able to make performance, and then deal with the relationship.

The above is personal experience, the key is to experience more, don't be afraid of hardship, think more, understand more, so that you will have a deep understanding of marketing!

If you don't understand this, I'm afraid you'll have to work in vain. As the name suggests, the main body of FMCG is both "fast" and "consumer". For enterprises, these two points are also the most concerned.

Let's start with "consumption". In marketing, we have a very core point of view, which is "meeting needs and creating needs". The target audience is the consumer.

It can be seen that consumers are the leader, and the work we have done has also been explained. So everything we do is to meet the needs of consumers or create to meet the needs of consumers. Coca-Cola has three very famous sentences that have always been considered to be generalized classics, called "happy to buy, can buy, can afford", in which happy to buy and affordable are both emphasizing from the perspective of consumers.

So that's where we think about the problem and solve the problem when we start working in this industry. Some time ago, I read the work of Keni Mae in the same way as "maximizing the interests of customers". It is also a similar statement, which shows that there is a solid theoretical basis for taking this as the core issue.

In the current work, we also need to take this as a premise for the beginning. As long as this is done, the problem can be found quickly, and the discovery of the problem basically means that the direction is about to be found. As long as we list the problems at the consumer level and solve them one by one, then it means the beginning of progress and then "fast".

Of course, the competition must be fast, and being one step ahead is the magic weapon. For fast-moving consumer goods, it is even faster to be fast, and the "buyable" in Coca-Cola is also a reflection of this view. No matter how good the product is, if it can't meet with consumers, in an industry with very serious homogenization, replacement is the inevitable choice of consumers.

Professionally speaking, it is the distribution rate, so how can we improve the distribution rate? This has to mention the channel. It can be said that the channel is the foundation of whether the rapid distribution of goods can be realized.

If you can't solve the problem of channels, it is impossible to solve the problem of distribution in the market, and the degree of solidity of the channel determines the efficiency and effect of distribution. Even if you are anxious to consider the temporary results of the distribution rate, but the supporting supplies are not enough, it is also like the waves rushing to the shore, menacing, and in a hurry, leaving nothing, so what we have to do is to be a good farmer, and plant trees first, which is the so-called "ten-year trees". The growth law of the tree is like this, heavy saplings, fertilization and watering, gradually growing, after growing thick and thick can take root, begin to grow strips, grow leaves, when a certain period of time, when the branch support is enough, the branch begins to bloom and bear fruit.

Everything is like this, it takes time to cultivate, and we who have seen a year's fruit trees bear fruit. Not even a branch. Therefore, it is fundamentally about establishing roots and cultivating branches.

And as long as the fruit is not planted, the tree is not protected. As a result, trees were constantly planted and cut down for the sake of fruit. Still can't eat the fruit.

I worked in vain and did some useless work. So, it's the same for business management. It's time and direction that determine success or failure, and it's up to you to calm down.

All outcomes have a reason. "Things that seem unrelated are actually related."

FMCG, as the name suggests, refers to goods that are consumed relatively quickly, have relatively low daily consumption, and have a large sales volume. These goods are often necessary for people's daily lives, such as food, beverages, toiletries, household items, etc. They usually have convenience and practicality as their main selling points, meeting people's daily needs and bringing convenience and comfort.

FMCG circulates very quickly in the market. Because these goods are usually items that are necessary for people's daily lives, they are sold in large quantities and frequently. In particular, some commonly used brands are sold in major supermarkets, shopping malls and e-commerce platforms, and can be bought at any time.

Whether it is a temporary need or a long-term reserve, consumers can easily buy the goods they need.

FMCG is relatively low. These commodities are generally produced and sold on a large scale, with economic benefits, so they are relatively close to the people. People of all levels can afford it and it doesn't put a strain on the family's finances.

This is also one of the important reasons why FMCG can be quickly recognized and accepted by consumers.

There are many categories of fast-moving consumer goods to meet people's diverse needs. From food and beverages to toiletries and household items, from basic lifestyle items to fashion gadgets, there is a wide variety of FMCG products on the market. Whether it is snacks with various flavors and packaging, or skin care products and shampoos with various functions and functions, they can meet the individual needs of different consumers.

FMCG is also developed and updated at a relatively fast pace. With the development and progress of technology and society, people have higher and higher requirements for product quality, function and experience. In order to meet the needs of consumers, various brands are constantly upgrading and innovating their products.

New products are launched every quarter, keeping the market fresh and competitive.

It should be noted that when buying FMCG, you should choose rationally and choose the right product according to your own needs. Although these commodities are relatively low, they also need to pay attention to their quality and safety. When choosing personal care products, you can refer to professional skincare magazines or consult professionals to choose products that have a good reputation in the market and are loved by consumers.

As a commodity that meets people's daily needs, fast-moving consumer goods are deeply loved by consumers for their convenience, practicality and people-friendly characteristics. They circulate quickly, are relatively inexpensive, and can meet the diverse needs of people. With the development and progress of technology and society, FMCG is also constantly innovating and updating, bringing more choices and convenience to consumers.

Therefore, when buying FMCG, it is necessary to choose the right products for yourself, which can not only meet the needs but also ensure quality and safety.

Understand industry trends and understand customer consumption minds· Act now.

The most important thing is to do business and protect the soul.

Traditionally, promotion emphasizes consumer pull. Precise distribution and display, on the surface, is the work of channel thrust, but in essence, it is to create the initial conditions for the outbreak of pulling force. In terms of the relationship between push and pull, enterprises must be viewed systematically and cannot be separated.

Precise distribution and display also means that enterprises should target the target group of products. For a street consumer product of a small and medium-sized enterprise, if it is displayed in the store, it may be of great benefit to the enterprise and brand image, but this is contrary to the consumption characteristics of FMCG products, and it is also inconsistent with the target group, and the result can be imagined. Putting the product in front of consumers and displaying it in the hearts of consumers, regardless of the size of the enterprise, regardless of the product, is the key to promotion.

Many FMCG companies are very serious in product display, and the main products do not move to occupy the best display position and maintain the largest display area, which is worthy of appreciation, but if it is dogmatic, it is very wrong. If there is a new product introduction that occupies the display position of the original product in a period of time, can consumers forget the original product immediately? The answer is no.

But in this time, the new products will grow and mature quickly in a good display position. After the new product matures, please return your flagship product to the honored position, which will not affect the status of the main product, but also achieve the new product, and perhaps also give your loyal consumer group a chance to try the new with peace of mind. In terms of specific operation, it depends on the conditions of the enterprise and the product situation, and it is not allowed to be aggressive.

FMCG sales.

FMCG: daily chemicals, snacks, beverages, etc.

Sales: Our main sales target is not direct consumers, but all the stores that sell your products, such as supermarkets, grocers, wholesalers, etc. Sales jobs can be divided by channel or region.

If it is divided by channels, it is supermarkets, wholesale, terminals and other channels, and the specific division varies according to the products you do. It's easy to divide the balance by region, and all the customers in that area belong to you.

Selling to passers-by on the street is just one of the sales methods of FMCG sales. The rest of the branches and ears also have on-site **, supermarket piles and so on.