What does ERP CRM mean for 50

Customer relationship management (CRM) is very different from ERP. Customer Relationship Management (CRM), its popular and simple description is - it is a customer-oriented, internal operation of the frontoffice, that is, the front office platform. ERP is the company's internal backoffice, that is, the back-office platform.

Misunderstandings of CRM.

Many people think that customer relationship management (CRM) is equivalent to customer management, sales management, and service management. In fact, this view is very wrong. Customer management, sales management, and service management, or customer relationship management (CRM) are fundamentally different.

It is easy to understand "customer relationship management" as "customer management", "sales management" and "service management" from the literal source, which is actually very incomplete, CRM is a frontoffice (front desk management platform), and customer management, sales management and service management are only the links that need to be involved in CRM management, not all of CRM, not the essence of CRM.

Get the right understanding of CRM

The essence of CRM is to be customer-oriented, through office collaboration (such as customer care, customer mining, sales automation, marketing automation, service automation, etc.), with the help of advanced information tools, improve work efficiency, improve management level, and ultimately achieve increased profits, revenue and customer satisfaction.

Therefore, CRM should be a "customer-oriented" enterprise, involving a multi-faceted management platform that focuses on improving the operation ability of the enterprise, rather than simply managing the sales department, etc., and not just managing customers. As for sales management, customer management, and service management, they are just links in management. CRM emphasizes the collaboration of various departments, the automation of work processes, and the quantification and transparency of management.

CRM system is enterprise customer relationship management, the main functions: customer management, sales management, order contract, finance and taxation, HR personnel management, OA office.

ERP system is the enterprise resource planning, the main functions: purchase, sales and inventory, finance, project engineering, CRM, OA, HR and other management applications.

Guanchen ERP system contains the functions of CRM system, and mainly takes purchase, sale and inventory, finance as the main functional modules.

In the process of the development of the Internet era, the development trend of enterprise informatization has begun to spread throughout various industries, of course, there are many enterprises may ask, I always hear CRM system, ERP system, OA system and other words in other places, what do these words mean, and what is the effect, even if there are many explanations of the above words on the Internet, but the description is not very clear, are some professional terms, Let's use RushCRM to describe the connection and difference between CRM and ERP in some simple ways.

CRM System:

1.Purpose: The main purpose of using CRM system is to hope that enterprises can open up the market, find more new customers and maintain the relationship with old customers.

2.Management object: CRM system is used to develop the market, then the system needs to manage the object is the enterprise personnel related to the development of the market, the most important of which is the daily work of the sales staff.

3.Management Method:

1) Market development management: In the process of developing the market, it is necessary to systematically analyze the customer target group, such as: the main age group of the current customers, which city is concentrated in which information is analyzed, to find out what is common in the customer group, so as to better plan how to reasonably develop the market.

2) Sales process management: customer files can be established through the communication records between enterprise sales staff and customers, and the specific situation of customers can be summarized by analyzing and speculating on the specific situation of customers, so that customers who encounter similar situations in the future can quickly attack customers.

3) Customer service management: through the rapid recording and timely feedback of customer problems, so that the relevant personnel can quickly deal with the problems raised by customers and give reasonable solutions, which can not only quickly solve problems for customers, but also increase customer satisfaction with enterprise services, and establish a good corporate image.

ERP system:

1.Purpose: The main purpose of using ERP system is to hope that the enterprise can quickly and regularly process the orders placed by customers, and hope that the goods can be quickly delivered to customers and speed up the efficiency of production.

2.Management object: ERP system is mainly used to manage the process from order placement to order completion, mainly for the management of the entire order process, including ordering, production, delivery, logistics, installation and other aspects of management.

3.Management mode: Compared with the CRM system, the ERP system pays more attention to improving the efficiency of the internal process of the enterprise, reducing the time consumed in each link of the order, and can be shared with the relevant personnel of the enterprise about the status of the order, effectively supervising the production of products, and improving the efficiency of delivery.

Of course, although there are certain differences between the CRM system and the ERP system, there are many places that can be interconnected, all of which exist in order to improve the efficiency of enterprise management and optimize the management mode of the enterprise, improve market share and order efficiency, and improve the overall work efficiency of the enterprise, so as to achieve the purpose of improving the production value of the enterprise.

1. The scope of operation is different: one of the biggest characteristics of Shanzhi in CRM management is flexibility.

2. Different management objectives.

3. Management concepts and methods in the process of work: CRM is mainly a management tool, which has a strong instrumental role.

4. The specific embodiment and content are different.

5. There are obvious differences in management control intensity and effect.

6. The main purpose of the CRM system is to establish, develop and maintain customer relationships.

7. CRM is sales-oriented, while ERP is financial-oriented.

Whether it is ERP or CRM, its ultimate purpose is to bring convenience to the operation of enterprises. Enterprises can choose according to the industry and their own situation, first determine what function they want to meet, and then choose the right system.

Differences:1Let's start with the definition:

CRM stands for Customer Relationship Management, which refers to the use of CRM technology by enterprises to manage the relationship with customers. CRM can dig out valuable information for the enterprise, feed it back into the marketing activities and the production and manufacturing system of the enterprise, and require the mobilization of all the resources of the enterprise to serve customers, so as to improve customer satisfaction and loyalty, and increase the benefits of the enterprise.

ERP is enterprise resource planning, which is the earliest management idea of the first chain, and it is also an enterprise information management system that mainly integrates the management of material resources, financial resources and information resources for the manufacturing industry.

2.Functionally:

The basic functions of CRM include customer management, time management, contact management, sales management, lead management, sales, customer service, etc. Among them, customer information management, marketing management, sales management and service management and customer care are the four main functions of the CRM system.

ERP Enterprise Resource Planning (ERP) is the next generation of MRPII (Enterprise Manufacturing Resource Planning) manufacturing system and resource planning software. In addition to MRPII's existing functions such as production resource planning, manufacturing, finance, sales, and procurement, we also have quality management, laboratory management, business process management, product data management, inventory, distribution and transportation management, human resource management, and regular reporting systems.

Linkage: There is a mutually supportive and interdependent relationship between the CRM system and the ERP system. First of all, the ERP production system provides rich data for the data warehouse in the CRM.

Secondly, the results of CRM analysis and market development provide decision-making data for the ERP system. Finally, CRM is from the perspective of improving customer relationships, while ERP is from the perspective of optimizing the production process of the enterprise to improve the competitiveness and profit of the enterprise.

If the enterprise is mainly selling products or services, you can choose the CRM system. The CRM system includes a series of functions such as customer management, product management, purchase, sale and inventory, office management, financial management, contract and order management, including all aspects of enterprise management.

There are different opinions on the relationship search between CRM and ERP: the difference and connection between them are understood from different perspectives, and in general, the relationship between the two is interdependent and different.

From the management concept, the management concept of ERP is to improve the planning and control ability of internal resources of the enterprise, pay attention to the satisfaction of customers, timely delivery while minimizing various costs, by improving the efficiency of internal operation to improve the quality of service to customers, it can be said that efficiency as the center. The philosophy of CRM is to establish, develop and maintain customer relationships. Their philosophies differ in their focus on who they focus on, with CRM focusing more on the market and the customer than an enterprise-level internal resource planning ERP.

Because today's customers can not only access a wide range of products and services through the sales offered by traditional marketplaces, but also easily find the products and services they are interested in through call centers or the Internet. Their consumption patterns have changed from passive acceptance to active choice. Therefore, the role of CRM is mainly in the departments that are in direct contact with customers, and it is mainly aimed at the marketing, sales and service departments of enterprises, including the management of the entire customer life cycle and other stages, and provides enterprises with information means and functions such as statistics, tracking and service for customers and purchased products.

In other words, if ERP is an enterprise-level comprehensive management application, CRM is the front end of ERP, and its role extends beyond the scope of ERP's previous capabilities.

From the difference between function use and function function, the functions of the CRM system are concentrated in the main modules such as sales self-promotion, customer management, documentary management, and order management. The role of the CRM system: to promote the salesman to improve the sales rate of the order, and then to improve the interests of the enterprise.

The ERP system function focuses on the next step of the business process after the sales order is generated: the purchase order, production order, raw material processing and production plan generated by the order, etc., the ERP system is responsible for controlling and scheduling the resources of the entire enterprise, reducing the waste of resources, rationally allocating the use of resources, and compressing the production cost of the enterprise.

CRM Customer Relationship Management.

ERP Enterprise Resource Planning.

ERP is an enterprise management software for the integration of material resources management (logistics), human resource management (**), financial resources management (financial flow), and information resource management (information flow).

The CRM system is a customer relationship management system, and the CRP is the system that mainly manages the enterprise.

CRM is a customer relationship management software. MyCRM is understood in this way: it is a method and means to help enterprises to meet the actual needs of customers and the market to improve their own organization and business processes, and successfully convert products and services into value, and in the process of implementation, this method and means can also continuously improve the decision-making ability of decision-makers.

Intuitively, the ERP system contains all the functions of CRM.

CRM refers to customer relationship management system, which is simply a customer-oriented, internal operation of the front office, that is, the front office platform. Through office collaboration (such as customer care, customer mining, sales automation, marketing automation, service automation, etc.), with the help of advanced information tools, improve work efficiency, improve management level, and improve customer satisfaction.

ERP refers to the enterprise resource information system, including finance, chain, planning, production, cost, HR, CRM, PLM, etc.

The common mainstream ERP systems on the market are: ** housekeeper, housekeeper wife, UFIDA and other ......

ERP (full name is Enterprise Resource Planning), is an enterprise resource planning, based on information technology, set information technology and advanced management ideas in one, with systematic management ideas, for enterprise employees and decision-makers to provide decision-making means of management platform.

CRM (customer relationship management) is a software system that uses computers to automate the analysis of sales, marketing, customer service, and application processes. Its goal is to reduce sales cycles and cost of sales, increase revenue, and find new markets and channels needed to expand the business by increasing customer value, satisfaction, profitability, and loyalty.