How to learn e commerce knowledge by yourself, how to learn e commerce by yourself?

Category. E-commerce covers a wide range of models, which can generally be divided into three categories: B2B business-to-business, B2C business-to-consumer, and C2C consumer-to-consumer.

In addition, there are C2B (consumer-to-business), B2M (business-to-marketing), M2C (manufacturers-to-consumer), B2A or B2G (business-to-administration), C2A or C2G (consumer-to-administration), O2O (online to offline) and other e-commerce models.

With the increase in the number of Internet users in China, the consumption method of using the Internet for online shopping and paying with bank cards has become increasingly popular, and the market share is also growing rapidly, and various types of e-commerce** will also emerge in endlessly.

E-commerce profit model.

1) Online catalog profit model.

2) Digital content monetization model.

3) Advertising supports the monetization model.

4) Advertising-subscription hybrid monetization model.

5) Transaction fee profit model.

6) Profit model of service fees.

Future Trends.

First, the trend of intelligence.

It can be regarded as the vertical development of e-commerce. With the rapid improvement of software and hardware technology, the contradiction between the increasing scale of e-commerce and the increasingly personalized needs of consumers is expected to be solved. In the future, the "intelligent virtual shopping guide robot" can rely on cloud computing and other technologies to intelligently process a large number of data resources, so as to provide consumers with more humanized services.

At the same time, the use of intelligent technology can achieve a more effective and rapid integration of a variety of cross-platform information, such as according to the operation characteristics of netizens and consumers in the process of operation and the consumer historical operation information called from external databases, and then targeted optimization plans are generated to meet the personalized immediate needs of consumers in a timely manner, and ultimately improve the consumer experience, increase the consumption conversion rate, increase consumer satisfaction and stickiness.

If you want to learn e-commerce by yourself, in addition to the most basic theoretical knowledge needs to be familiar, you can start with the copywriting of the operation department, which requires a certain understanding of the psychology of consumer shopping, grasp the demands of consumers, start copywriting work, and then write product planning, and finally go to get traffic, so as to learn e-commerce step by step.

There are many ways to learn e-commerce, and I will give you a detailed list

1. You can go to the "** university", which has a lot of tutorials from beginners to higher levels; Pinduoduo has "Pinduoduo University"; JD.com has a "Merchant Learning Center", which is officially authoritative and reliable.

2. Participate in more offline salons and e-commerce conferences, get to know some of the better e-commerce seniors through gatherings, learn more from them, absorb their nutrients, and learn more about e-commerce learning channels.

3. Third-party e-commerce learning platform: For example, Paidai.com, there are many similar e-commerce forums, which can be contacted.

4. There are local e-commerce associations in each place, which can be joined, and e-commerce associations often organize some gatherings or forum courses, etc., and can also expand the e-commerce network.

Of course, it's too late, it's never too late for someone to do big things, and as the old saying goes, you are the best age now, with rich experience and certain social experience, these are your wealth.

There are 11 steps to do e-commerce: register an account - real-name authentication - fill in store information - store planning - product planning - find sources of goods - upload products - store decoration - activity promotion - data analysis - delivery and after-sales.

Among them, most of the steps can be completed by novices through simple learning, but if they are really operated, it may be difficult for novices in several parts such as product selection, promotion and data analysis.

You must know that good product selection plays a 70% role for the store, especially for newcomers, you can't follow the clouds, let alone blindly believe in the data, the key is how to position and package your products.

On the e-commerce platform, consumers can't experience specific physical objects! Things can only be felt through ** and words. For the shopkeeper, it is to use copywriting and ** to open the eyes, ears, nose, tongue, body and mind of consumers, and want consumers to empathize with the selling points of the product.

This is not something that the average beginner can easily do.

Secondly, to understand the promotion strategy of the platform, there are many kinds of promotion tools on the platform, such as, ** customers, targeted promotion, through trains, forums, Taoke promotion, etc., the skilled use of these tools has a very important role for the store, which can make the store promotion twice the result with half the effort.

Finally, the store is optimized through data analysis. Although you can't blindly trust the data, the data is a direct indicator that reflects the store, including a wide range of main image data, detail data, product data, customer data, market data, promotion data, SEO data, etc. Only with data can we support the next optimization solution.

If we don't analyze the reasons, then we can't avoid making similar mistakes in the future, let alone improving the ranking of the store, etc.

For novices, these three aspects must be truly started to do while constantly supplementing their knowledge, so as to truly understand. Because only after real experience will you know how e-commerce operations work. In fact, what we lack is not hard work, but the determination to not know how to do it, methods, skills and courage to act.

Method steps.

Understand the e-commerce industry: understand the concept, development process and current situation of the e-commerce industry, understand the basic knowledge and technical regret of e-commerce, including online marketing, management, customer service, etc.

Participate in actual operation: improve the operation ability of e-commerce through practice, you can open a small ** by yourself, understand the operation and management of **, and master the practical operation skills of e-commerce.

Listen to the opinions and suggestions of the industry: understand the development trend of the e-commerce industry, pay attention to the dynamics of the industry, listen to the opinions and suggestions of experts and teachers, and adjust your learning and practice direction when you travel.

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Precautions. Make a learning plan: Make a plan and goal for e-commerce learning, including a plan for learning content, time, and progress, to ensure that learning is systematic and continuous.

Combination of learning and practice: Learning e-commerce needs to be combined with practice, that is, learning some theoretical knowledge and skills, and also needs practice and practical application in order to better master.

Pay attention to industry changes and risks: With the rapid development of the e-commerce industry, it is necessary to pay attention to the changes and risks of the industry, adjust your business strategy in a timely manner, reduce risks, and increase profits.

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